Marketing Strategy Academy with Jen Vazquez artwork

Marketing · Jen Vazquez | Pinterest Manager, Marketing Strategist + Brand Photographer

Marketing Strategy Academy with Jen Vazquez

by Jen Vazquez | Pinterest Manager, Marketing Strategist + Brand Photographer

🎙️ Hey there, solopreneurs and small businesses with tiny but mighty teams! Ready to level up your business? Welcome to the podcast where fierce female service providers get the inside scoop on strategic marketing that actually works. Join Jen as she shares the real deal, drops some serious marketing wisdom, and serves up Pinterest tips hotter than your morning coffee. We dive deep into everything from Pinterest mastery to SEO secrets, email marketing strategies that convert, and harnessing the power of AI. Plus, we’re all about repurposing content so you can maximize your efforts across every platform without burning out. We’ll also guide you through smart marketing workflows designed to help you work smarter, not harder, so you can get back to doing what you love. And it’s not just about the strategies—we’re bringing in mindset and organization experts to help you break through roadblocks, get organized, and take action with confidence. Tune in weekly for solo episodes and guest chats with marketing pros who’ve cracked the code and are here to help you do the same. Follow @marketingstrategyacademypod + @jenvazquezmedia on IG to engage with us!

Latest episodes

Showing 20 · updated from the feed

358 | Pinterest Busywork: The Weekly Task That Isn't Getting You Found

Your Pinterest to-do list is long, you're putting in the hours every week, and your traffic is still flat. One habit that feels productive might be the reason. In this v

Nov 5
17 min

357 | Start Pinterest in Q4: Why Waiting Until January Is Too Late

Every year, service providers tell me they'll start Pinterest in January. That one decision can cost you three months of content that could have been working for you all

Oct 29
12 min

356 | Get Clients to Chase You: Strategic Visibility with Emily Grace

You're showing up, pitching, posting, and following up, and you're still chasing every client. What if the right clients came to you already sold? I'm chatting with Emil

Oct 28
31 min

355 | Brand Photos for Pinterest: Turn One Shoot Into 90 Days of Pins

You paid for the brand photos, and most of them are sitting in a folder doing nothing. What if one photo shoot could feed your Pinterest account for the next 90 days? In

Oct 23
14 min

354 | Pinterest Affiliate Marketing for Service Providers: Do This Instead

You dropped an affiliate link into a pin and nobody clicked. If that sounds familiar, you're in good company. Most service providers try Pinterest affiliate marketing one

Oct 15
13 min

353 | Marketing vs Operations: Closing the Gap with Kasandra Murray

You don't have a marketing problem. You have an operational problem. If you're bringing in leads but feeling overwhelmed, behind or stressed trying to deliver what you pr

Oct 13
32 min

352 | Pinterest Keywords for Photographers: Get Found by Ideal Clients

You're pinning your best photography work, you're being consistent, and you still aren't getting found on Pinterest. In this episode, I explain why the problem is almost

Oct 8
15 min

351 | The Pinterest Strategy Every Photographer Is Missing

I used to be that photographer, grinding Instagram every single day, posting reels, doing stories, engaging in comments. My bookings were fine, but fine isn't why I start

Oct 2
15 min

350 | Pinterest Content Ideas For Service Providers With No Blog

The number one reason service providers tell me they're not on Pinterest is this: "I don't have a blog. I don't have a ton of content. What would I even pin?" Here's what

Sep 25
14 min

349 | Converting Your Pinterest Account To Business The Right Way

If you've been using a personal Pinterest account for years and wondering whether to convert it to a business account or just start over, this is for you. Good news, you

Sep 18
15 min

348 | Build A Pinterest Pin Template That Saves You Hours Every Week

The number one reason people tell me their Pinterest strategy falls apart isn't keywords, boards, or even consistency. It's the design step. They sit down to make pins, t

Sep 11
15 min

347 | Market Your Business Without Posting On Social Media Every Day

I recently polled over 100 marketing professionals and asked a simple question: do you think of Pinterest as social media or a search engine? 51% said social media, 41% s

Sep 3
14 min

346 | How To Turn Brand Photos Into Pinterest Traffic That Lasts

You invested in brand photos. You've got them. Maybe a few made it onto your website or Instagram, and the rest are sitting in a folder doing absolutely nothing for your

Aug 27
13 min

345 | The Complete Pinterest Strategy For Service Clients On Repeat

Send us Fan Mail Most service providers who try Pinterest either post randomly and quit when nothing happens, or post consistently without ever understanding how the ful

Aug 20
15 min

344 | How to Future-Proof Your SEO with Video + AI w/ Georgie Kemp of Veed

If your SEO strategy still lives only on Google, you're missing where your clients are actually searching. Georgie Kemp, who leads organic search at Veed, joins me to bre

Aug 18
39 min

343 | The Pinterest Posting System That Actually Drives Website Traffic

Send us Fan Mail Your Pinterest business account is set up. You've got boards going. You're even posting here and there. So why isn't any of it turning in

Aug 13
17 min

342 | Pinterest Business Account Setup: The Mistakes Costing You Clients

Send us Fan Mail If you've been marketing on a personal Pinterest account, or you're starting from scratch and not sure where to begin, this episode is your fo

Aug 11
17 min

341 | Brand Photos That Book Clients: 5 Questions Before Your Shoot

Send us Fan Mail You paid for a brand shoot, you love the photos, and they're sitting in a folder on your computer not booking a single client. Here's the truth: the pho

Jul 30
12 min

340 | How to Find Pinterest Keywords That Get Your Business Found by the Right People

Send us Fan Mail If you are posting on Pinterest and still not getting found, the problem is not your design, it is your keywords. In this episode I break down the bigge

Jul 23
17 min

339 | The One Pinterest Metric That Actually Books Clients (Not Impressions)

Send us Fan Mail You're pinning consistently, your impressions look great, and your calendar is still empty. Here's the problem: you've been watching the

Jul 16
14 min

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