Let's Talk Loyalty artwork

Marketing · Paula Thomas

Let's Talk Loyalty

by Paula Thomas

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/

Latest episodes

Showing 20 · updated from the feed

The Importance of Loyalty To A World-Leading CMO - Spur Corporation (#809)

This episode is sponsored by Tally – the loyalty platform from Phaedon. Tally offers the simplicity of natural language and the power of AI to build and run your loyalty

Oct 22
44 min

Canningvale: Building More Valuable Loyalty (#808)

This episode is sponsored by Tally – the loyalty platform from Phaedon. Tally offers the simplicity of natural language and the power of AI to build and run your loyalty

Oct 15
38 min

TrueLoyal: Building Loyalty That Creates Incremental Value (#807)

What does it take to build a loyalty strategy that delivers more than points, discounts and transactions? Bridget Blaise-Shamai speaks with Jacek Materna, CEO of TrueLoy

Oct 8
57 min

Chili’s: Why Simpler Loyalty Is Driving Bigger Growth (#806)

This episode is sponsored by Tally – the loyalty platform from Phaedon. Tally offers the simplicity of natural language and the power of AI to build and run your loyalty

Oct 1
52 min

Inside the South African Loyalty Awards: What We Learned from a Year of Loyalty Innovation (#805)

This episode is sponsored by Tally – the loyalty platform from Phaedon. Tally offers the simplicity of natural language and the power of AI to build and run your loyalty

Sep 24
54 min

Ahold Delhaize USA: Rethinking Loyalty in the Age of Personalisation & AI (#804)

This episode is sponsored by Tally – the loyalty platform from Phaedon. Tally offers the simplicity of natural language and the power of AI to build and run your loyalty

Sep 17
31 min

Epsilon: Beyond Points — Why Loyalty Must Become a Long-Term Business Strategy (#803)

What happens when points, discounts and rewards are no longer enough to earn lasting customer loyalty? Elie Carrier-Walker, Vice President, International Client Services

Sep 10
38 min

Baker’s Delight: The Recipe for Emotional Loyalty (#802)

This episode is sponsored by Tally – the loyalty platform from Phaedon. Tally offers the simplicity of natural language and the power of AI to build and run your loyalty

Sep 3
40 min

Inside Vinted's CRM Strategy with Timothy Lange (#801)

This episode is sponsored by Tally – the loyalty platform from Phaedon. Tally offers the simplicity of natural language and the power of AI to build and run your loyalty

Aug 27
44 min

Trust, Not Technology: Alice Sesay Pope on Leading AI Transformation That Customers—and Employees—Actually Believe In (#800)

This episode is sponsored by Tally – the loyalty platform from Phaedon. Tally offers the simplicity of natural language and the power of AI to build and run your loyalty

Aug 25
45 min

Telstra Plus: Moving Beyond Points to Create Emotional Loyalty and Customer Value (#799)

This episode is sponsored by Tally – the loyalty platform from Phaedon. Tally offers the simplicity of natural language and the power of AI to build and run your loyalty

Aug 20
41 min

Best of the Back Catalogue 2020: Paul Smitton on Asia Miles, Innovation & the Future of Airline Loyalty (#798)

This episode is sponsored by Tally – the loyalty platform from Phaedon. Tally offers the simplicity of natural language and the power of AI to build and run your loyalty

Aug 18
51 min

Dave Canty: Celebrating One of our Industry's Most Respected Leaders (#797)

This episode is sponsored by Tally – the loyalty platform from Phaedon. Tally offers the simplicity of natural language and the power of AI to build and run your loyalty

Aug 13
43 min

Best of the Back Catalogue 2020: Vodacom South Africa Launches Vodabucks (#796)

This episode is sponsored by Tally – the loyalty platform from Phaedon. Tally offers the simplicity of natural language and the power of AI to build and run your loyalty

Aug 11
44 min

Audience Rewards: Transforming Broadway Loyalty Through Fan Engagement (#795)

This episode is sponsored by Tally – the loyalty platform from Phaedon. Tally offers the simplicity of natural language and the power of AI to build and run your loyalty

Aug 6
42 min

Best of the Back Catalogue: What makes a Coalition Loyalty Programme Truly Successful?(#794)

This episode is sponsored by Tally – the loyalty platform from Phaedon. Tally offers the simplicity of natural language and the power of AI to build and run your loyalty

Aug 4
42 min

7-Eleven: Loyalty, AI & Redefining Convenience for the Next 100 Years (#793)

This episode is sponsored by Tally – the loyalty platform from Phaedon. Tally offers the simplicity of natural language and the power of AI to build and run your loyalty

Jul 30
48 min

Best of the Back Catalogue: How BP Built Global Loyalty Beyond Points (#792)

This episode is sponsored by Tally – the loyalty platform from Phaedon. Tally offers the simplicity of natural language and the power of AI to build and run your loyalty

Jul 28
46 min

The Loyalty Roast: Challenging Loyalty Myths (#791)

This episode is sponsored by Tally – the loyalty platform from Phaedon. Tally offers the simplicity of natural language and the power of AI to build and run your loyalty

Jul 23
43 min

Best of the Back Catalogue: How Wiiv Rewards United Mauritius Through Loyalty (#790)

This episode is sponsored by Tally – the loyalty platform from Phaedon. Tally offers the simplicity of natural language and the power of AI to build and run your loyalty

Jul 21
45 min

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#71
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3
days in the top 100 since Jul 2025

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#115 NEW Marketing US

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