Inside the Stack

How Amazon Ads Plans To Make Programmatic Simple Without Taking Control From Marketers

Amazon Ads VP Kelly MacLean on how AI helps marketers connect the dots across the customer journey, with lower costs and better delivery in early tests.

Why AI-Driven Marketing Fails Without Fresh Identity Data, with Experian's Matt Tipperreiter and AtData's John Oronte

AI is rapidly shaping how brands understand consumers, but what happens when you feed those models stale, fragmented data? On this episode of Inside the Stack, AdExchan

Your AI-Built Marketing Mix Model Is Fast. But How Do You Know It's Right?

AI can build a marketing mix model in days, not months. But can you trust what it tells you? In this episode of AdExchanger's Inside the Stack, Madan Bharadwaj, founde

Locality's Tom Wolfe On Why Top-Down National TV Strategies Fail In Local Markets

Supply path optimization (SPO) has become industry shorthand for aggressive fee-cutting and stripping out intermediaries, but according to Tom Wolfe, Senior Vice Presiden

ChatGPT Ads Are Here. Now Comes the Hard Part.

ChatGPT has officially entered the advertising business. But launching ads is the easy part.  In this episode of Inside the Stack, Mary Gabrielyan, Chief Strategy Officer

Tatari CRO Andy Schonfeld Says Programmatic Is a Tool, Not a TV Strategy

Tatari CRO Andy Schonfeld argues that programmatic isn't a TV strategy. It's simply one tool in a much bigger stack. He talks about why DSP-only buying misses a huge chun

TV Ad Measurement Is Broken. Tatari Wants to Fix It.

On this episode of Inside the Stack, Cynopsis' Lynn Leahey sits down with Benjamin Heaton, Senior Director of Product Management at Tatari, to talk about why TV ad measur

Beyond Keywords: Seedtag's Neuro-Contextual Play

On this episode of Inside the Stack, we sit down with Brian Gleason, CEO of Seedtag, to talk about the future of contextual advertising. We dig into neuro-contextual ad

Unlocking the Power of In-Store Retail Media with Grocery TV's Marlow Nickell

Most marketers obsess over online conversions — but 85–90% of transactions still happen in physical retail. So why isn't in-store media getting the same attention? On t

Yieldmo's Mike Yavonditte on Building a Transparent Future for Programmatic

On this episode of Inside the Stack, AdExchanger's Lynne d Johnson sits down with Yieldmo founder and CEO Mike Yavonditte to talk about why programmatic isn't broken—it j

The Future of TV Advertising: Philip Inghelbrecht on Convergent TV and AI Innovation

In this episode of AdExchanger's Inside the Stack podcast, Tatari CEO Philip Inghelbrecht sits down with AdExchanger's Lynne d Johnson to discuss the future of convergent

Creative Strategies for Holiday Retail Success with TripleLift's CMO Meredith Brace

In this episode of AdExchanger's Inside the Stack podcast. Meredith Brace, CMO of TripleLift, sits down with our Head of Communities Lynne d Johnson to discuss strategic

What's Next In Retail Media, with TripleLift CRO Ed Dinichert

TripleLift Chief Revenue Officer Ed Dinichert shares his take on the evolution of retail media with AdExchanger head of communities Lynne D Johnson. Listen in to hear how