Book Publishing & Marketing Tips for Experts: Authors' Edge with Allison Lane artwork

Marketing · Allison Lane

Book Publishing & Marketing Tips for Experts: Authors' Edge with Allison Lane

by Allison Lane

The Authors' Edge is the podcast for accomplished experts ready to turn what they know into greater visibility, influence, and opportunity. Hosted by nonfiction book coach and publishing strategist Allison Lane, the show gives you practical guidance on writing, publishing, launching, and marketing a book that builds your authority. Listen and learn: • How to clarify your message and strengthen your professional brand• How to build an author platform that reflects your expertise• How to find the right agent, publisher, or publishing path• How to create a website that makes your value clear• How to market and launch your book without wasting time or money• How to get booked for podcasts, media, and speaking opportunities• How to turn your expertise into clients, partnerships, and income• How to get attention and stand out without becoming an influencer• How to create a meaningful second act or next chapter This podcast for you if you've asked: • How do I write and publish a book?• How do I find a literary agent?• How do I get a book deal?• How do I write a book proposal?• How do I build an author platform before publishing a book?• How do I successfully launch my book?• How do I build a personal brand around my expertise?• How do I become a thought leader in my field?• How do I get booked as a podcast guest or speaker?• How do I get media coverage for my book?• How do I turn my book into speaking, consulting, or coaching opportunities?• How do I make more money from my expertise?• How do I use my experience to build a second act or encore career? If you’re asking any of these questions, you’re in the right place. Each week, Allison shares clear, honest insight into what actually creates traction. You’ll also hear from literary agents, bestselling authors, speakers, media experts, and leading marketers, including Daniel Murray of The Marketing Millennials, Ashley Stahl, Sam Hiyate, Dr. Partha Nandi, Rich Brooks, Nancy Harhut, and Tracy Otsuka. Listen to The Author’s Edge to make your expertise easier to find, understand, trust, and share. Book a free Next Chapter Roadmap Call with Allison Lane: https://calendly.com/d/csqk-g65-ng3

Latest episodes

Showing 20 · updated from the feed

Mid-Career Pivot & Reinvention for High‑Achieving Women - How to Outgrow the Life You Built with JJ Flizanes

Allison Lane and JJ Flizanes on career reinvention for high‑achieving women. Learn to recognize signals you’ve outgrown a role, reframe your professional identity, and ta

Mar 24
32 min

The Secret to Explaining What You Do Clearly with Allison Lane

Your message isn’t too nuanced, it’s just not landing. This episode of the Author's Edge, host Allison Lane explains how experts and creators use a one-sentence "I

Feb 26
5 min

Traditional vs. Hybrid vs. Self-Publishing | Trena White

Traditional vs. hybrid vs. self-publishing: Which publishing path is right for your nonfiction book, budget, timeline, and professional goals? Trena White, co-founder of

Feb 24
39 min

How to Use Speaking Engagements to Earn Trust Fast with Allison Lane

If you’re speaking but not marketing where you spoke, you’re leaving credibility on the table. In this quickie episode, Allison Lane explains why credibility is an asset

Feb 19
7 min

SEO for Authors: Digital Presence Fixes that Get You Found with Sandra Scaiano

Your reputation can be rock solid. And still, your online presence can make you look like a side hobby. On the Author’s Edge episode, Allison Lane talks with Sandra Scai

Feb 17
38 min

Stop Avoiding Visibility: Stand Out Without Feeling Salesy

Visibility gets a bad rap. If you’ve ever thought: “I don’t want to sound salesy,” this Quickie is for you. In this episode of The Author's Edge, host Allison Lane

Feb 12
2 min

Grow on LinkedIn Without Posting Daily with Mandy McEwen

Turn LinkedIn comments into real visibility using a simple 3-sentence method you can do in 15 minutes a day. This episode explains how experts and professionals use a st

Feb 10
35 min

How Do I Write a Book If English Isn’t My First Language?

If English isn’t your first language, it’s easy to wonder whether people will trust your writing or take your ideas seriously. In this solo episode of The Author’s Edge,

Jan 29
6 min

How to Plan a Career Pivot Without Starting Over with Shannon Russell

You don't have to start at the bottom when you pivot to your dream career. In this episode, Allison Lane talks with business coach, author, and Second Act Success p

Jan 27
26 min

How to Choose a Book Topic When You Have Too Many Ideas

Too many book ideas and no clue which one to start with? This episode walks you through a simple, repeatable process to choose a topic that’s both meaningful to you and v

Jan 22
8 min

Building Authority Without Burnout: The Clarity Triad Framework with Dr. Christiane Schroeter

Stop trying to squeeze more hours out of the day... learn how to build authority without the burnout. This episode explains how accomplished experts use the Clarity Tria

Jan 20
36 min

Do I Need a Ghostwriter? How to Know What Kind of Writing Help You Actually Need

Do you actually need a ghostwriter, or do you need a better system? In this quickie solo episode of The Author’s Edge, Allison Lane tackles one of the most common questi

Jan 15
7 min

The Power of Presence: Social Media Strategies for Becoming Unforgettable with AJ Kumar

Join host Allison Lane on "The Author's Edge" as she dives into the world of personal branding and social media with expert AJ Kumar. Discover why experts often stru

Jan 13
34 min

Stop Sounding Scattered, Build One Sentence That Makes People Trust You

If your expertise feels multifaceted and hard to explain, you’re not scattered. You’re likely under-positioned. In this quickie episode of The Author’s Edge, host Alliso

Jan 8
6 min

How to Get Booked to Speak Without Being Famous with Cam Beaudoin

In this episode of The Author’s Edge, Allison Lane sits down with Cam Beaudoin, founder of The Frequent Speaker, to talk about the one thing that gets people picked for s

Jan 6
29 min

Domain Decisions: Start the Year by Claiming Your Online Identity

Welcome back to the Author's Edge with your host, Allison Lane. In this episode, we tackle the common paralysis many face at the start of the year by focusing on one

Jan 1
6 min

How to Turn Your Book Into Lasting Revenue Streams with Karlyn Ankrom

You launched the book. Now what?! In this episode of the Author's Edge, host Allison Lane talks with content strategist Karlyn Ankrom about what actually makes a bo

Dec 23 2025
25 min

What to Post on Social When You're Afraid to Post Anything with Allison Lane

If posting on LinkedIn feels risky, this short episode is for you. Allison Lane breaks down what to share when you don’t want to repost company news, sound self-congratu

Dec 18 2025
8 min

How AI Helps Experts Amplify Their Message and Grow Their Reach with Dr. Angela Mulrooney

What if the thing holding you back from visibility isn't a lack of skill but a lack of clarity about your own brilliance? In this conversation with Allison Lane and

Dec 16 2025
24 min

3 Rookie Mistakes Authors Make on Podcast Interviews and My Quick Fixes with Allison Lane

Are you unintentionally hurting your author visibility every time you join a podcast interview? Most authors think podcasting is audio only, but today’s publishing and bo

Dec 11 2025
8 min

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