Found in AI: AI Search Visibility, SEO, & GEO artwork

Marketing · Cassie Clark

Found in AI: AI Search Visibility, SEO, & GEO

by Cassie Clark

Found in AI is a podcast for marketers, founders, and content strategists who want to understand—and win—AI search visibility in the new era of search. Hosted by Cassie Clark, an AI search consultant and marketing strategist who works with startups and enterprise brands, the show explores how platforms like ChatGPT, Perplexity, Gemini, and Google's AI-powered search experiences find information, interpret brands, and influence buying decisions. Each episode breaks down real-world experiments, SEO, GEO / AEO, and content marketing strategies designed to help brands get found in AI-generated answers, not just traditional search results. You’ll learn how to: -Optimize content for AI-driven search and answer engines -Blend traditional SEO with AI search optimization -Build entity authority across search, social, and AI platforms -Drive traffic, leads, and trust as search behavior continues to evolve If you’re trying to future-proof your content strategy and understand how AI is reshaping discovery, Found in AI gives you the frameworks, insights, and tactics to stay visible—wherever search happens next.

Latest episodes

Showing 20 · updated from the feed

Google AI Search Changes, Walmart's AI Shopping Agents & ChatGPT's Tracking Bug

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly The Visibility Report: subscribe What happens after AI search recommends your bran

Oct 22
15 min

HubSpot's Loop Marketing: Rethinking Marketing for the AI Era

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly The Visibility Report: subscribe The traditional marketing funnel no longer reflec

Oct 20
25 min

Are AI Visibility Tools Measuring the Wrong Things?

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly The Visibility Report: subscribe In this episode of Found in AI, Cassie Clark talk

Oct 19
17 min

Does YouTube Help You Show Up in AI Search?

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly The Visibility Report: subscribe Ryan Doser has been working in SEO for roughly a

Oct 19
18 min

Bing's New AI Visibility Data, ChatGPT Citation Shifts & the Attribution Problem

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly The Visibility Report: subscribe AI search measurement is getting more sophisticat

Oct 15
22 min

Writing for Humans vs. LLMs: What Actually Needs to Change?

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly The Visibility Report: subscribe In this episode of Found in AI, Cassie Clark talk

Oct 13
28 min

Google Updates Content Guidance as AI Agents Reshape Search

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly The Visibility Report: subscribe AI search is moving beyond citations and recommen

Oct 8
17 min

Google AI Mode Monitoring + Why AI Citations Don’t Equal Recommendations

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly The Visibility Report: subscribe Google is expanding AI Mode’s monitoring capabili

Oct 1
12 min

Who’s Responsible for What AI Says About Your Brand?

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly The Visibility Report: subscribe In this episode of Found in AI, Cassie Clark welc

Sep 29
20 min

AI Agents Are Taking Over. Yahoo Wants to Keep the Links.

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly The Visibility Report: subscribe AI is moving beyond answering questions and towar

Sep 24
21 min

Does ChatGPT Recommend the Same Brands to Everyone? [NEW RESEARCH]

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly The Visibility Report: subscribe Does ChatGPT recommend the same brands to everyon

Sep 22
26 min

OpenAI Is Turning ChatGPT Ads Into Conversations

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly The Visibility Report: subscribe OpenAI is testing a new kind of ChatGPT ad that d

Sep 17
11 min

AI Search Visibility Is a Brand Problem

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly The Visibility Report: subscribe In this episode of Found in AI, Cassie Clark talk

Sep 15
22 min

ChatGPT’s Search Index, llms.txt Confusion & the Rise of AI Shopping

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly The Visibility Report: subscribe In this Found in AI news update, Cassie Clark bre

Sep 10
16 min

Google Is Moving From AI Search to AI Agents

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly The Visibility Report: subscribe Google is giving us a pretty clear look at what c

Sep 3
11 min

Is Your Best Content Invisible to AI Search?

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly The Visibility Report: subscribe Daniel Horowitz has spent more than a decade in S

Aug 31
27 min

Google AI Mode Gets More Links + Yahoo Scout’s AI Search Push

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly The Visibility Report: subscribe AI search may have had a quieter news week, but s

Aug 27
12 min

Reddit's ChatGPT Citations Just Dropped 86% + What It Means for AI Search Visibility

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly The Visibility Report: subscribe Reddit's share of ChatGPT Search citations f

Aug 20
9 min

Microsoft Clarity's New AI Citation Filter, LinkedIn's B2B Guide, and Claude Has a New Watermark

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly The Visibility Report: subscribe A few stories with real strategic implications, a

Aug 13
10 min

Start Here: The 5-Step AI Search Visibility Strategy from 80+ Episodes

Send us Fan Mail It's the official one-year anniversary of Found in AI!  In this solo episode, I go back through the entire Found in AI archive and pull out the fi

Aug 11
26 min

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