Finite By Clarity: B2B Marketing Podcast for Tech, Software & SaaS

#193 - Efficiency Over Headcount: Why Smaller Marketing Teams Win with Colin Piper, CMO at BuildOps

For years, a marketing team's value was measured by their headcount and their budget. That equation is breaking down. As AI moves from writing assistant to agentic o

#192 - The CMO Running 300 AI Agents with Meagen Eisenberg, CMO at Samsara

Meagen Eisenberg has deployed over 300 active AI agents to drive 31% year-on-year growth in pipeline per marketing dollar spent. Wow.  In this episode of the Finite Podc

#191 - Battling AI Fear: Storytelling, Technology, and Disruptive Change with Paul Roehrig, Chief Strategy and Marketing Officer at Ascendion

"How to not get electrocuted" is the advice Nikola Tesla once gave newspapers , back when electricity first reached London and New York and headlines warned it would kill

#190 - Rethinking B2B Content for a New Buyer Journey with Elizabeth Maxson, CMO at Contentful

Elizabeth Maxson has started noticing the tells. Beyond em dashes and "quotation marks," the certain phrases repeated a little too often. Leaders she's long admired,

#189 - Why Most Marketing Should Fail with Amanda Cole, CMO at Bloomreach

What if the biggest risk in marketing isn't failing, it's being too afraid to? In this episode of the FINITE Podcast, Jodi Norris sits down with Amanda Cole, C

#188 - Enterprise Agility and Scaling Effectiveness with Carol Carpenter, CMO at Cohesity

As B2B technology companies scale, size often comes at the cost of agility. Processes calcify, buying cycles stretch, and marketing teams end up running up and down the s

Mini-episode: Big News at Finite!

We’ve got big news!  Over the past six years we’ve convened inspiring conversations with some of the most exciting names and brands in B2B tech. From interviews and meet

#187 - Attracting B2B tech investors with Liam McLaughlin, Managing Partner, Europe at Clarity

For high‑growth B2B tech brands, the next funding round or IPO is no longer just a financial milestone – it is a communications stress test. Investors are bringing AI‑dri

#186 - Positioning for Category Leadership and True Differentiation, with Matt Hodkinson, Co-Founder and CEO at Tylt

Many B2B technology brands are falling into the same trap: slapping the "AI-powered" label onto their solutions and hoping it acts as a differentiator. But when everyone

#185 - Is SaaS Really Dead? AI Agents, Vibe Coding and Repositioning with Antony Cousins, VP Marketing at Meltwater

After a trillion‑dollar sell‑off in software stocks and the so‑called “SaaSpocalypse”, it is not just founders who are nervous - CMOs and marketing leaders are questionin

#184 - Disruptive Technology, Adaptation and Hyper‑Growth with Caitlin Allen, SVP of Market and Chair at Simbe Robotics

B2B technology is shifting at an unprecedented pace. As traditional sectors grapple with supply chain pressures, shifting workforces, and the demand for personalisation,

#183 - The 2026 CMO: AI, Smaller Teams and the New Rules of Marketing Leadership with Kat Wendelstadt, CMO at Electric Twin

The traditional CMO career path is disappearing. Senior marketers are now expected to be strategists and builders - able to vibe code landing pages, wire up automations,

#182 - Hyper-Personalisation, AI Ethics, and the Future of B2B Marketing with Dario Debarbieri, CMO at HCL Software

In this episode of the FINITE Podcast, Jodi sits down with the brilliant Dario Debarbieri, CMO at HCL Software. With a career at the intersection of marketing and AI, Dar

#181 - Scaling Millions in Community-Led Pipeline with Kris Rudeegraap, Co-Founder and Co-CEO at Sendoso

How do you turn organic excitement for your product into a structured engine that drives millions in pipeline and 71% higher account spend?  In this episode of the FINIT

#180 - Exploring Synthetic Data with Kate O’Keeffe, CEO and Co-Founder at Heatseeker

We’re all starting to hear about it, but what is synthetic data? Simply put, synthetic data is "fake" data that is mathematically manufactured to mirror the patterns and

#179 - Designed Intelligence: Reimagining the B2B Marketing Workforce with Michelle Boockoff-Bajdek, CMO at Sitecore

How do you move from simply using AI to truly integrating it into your workforce? In this episode, Michelle Boockoff-Bajdek, CMO of Sitecore, introduces her philosophy of

#178 - The New B2B Influence Model: How to Drive Growth Through Genuine Advocacy with Andy Lambert, Principal Product Manager at Adobe

We often think of influencers as people with huge follower counts, but true influence happens at the micro-level, right where your customers and brand evangelists live. T

#177 - Mastering B2B Podcasts with Anne Feuss, President & Co-Founder at Pod People

This week, we get meta, discussing the strategy and execution behind high-impact B2B podcasts. Jodi speaks with Anne Feuss, Co-founder of PodPeople, an agency that produc

#176 - Humanising B2B Brands to Stand Out in an AI Era with Deema Tamimi, VP Marketing at The Brief

Humanisation in B2B marketing almost feels like a buzzword.  But the sentiment behind it is growing increasingly important in a sea of B2B sameness fuelled by AI.  In t

#175 - Mastering LinkedIn Marketing with Steffen Hedebrandt, CMO and Co-Founder at Dreamdata

Steffen Hedebrandt, CMO and Co-Founder at Dreamdata, joins FINITE to share a contrarian growth playbook for B2B scale-ups.  We get into why “unserious” content (think me