S.O.B. (Small Owned Business) Marketing

Google Search Console Is Changing: What Small Business Owners Need to Know in 2026

Google Search Console just got a lot more interesting for small business owners. Google is giving businesses new insight into how their content shows up across search an

Why Should Anyone Shop with You on Small Business Saturday?

Small Business Saturday is a fabulous opportunity to increase your sales, but it's not enough to ask people to shop with you just because you're a small business! In this

Small Business Saturday is Coming - Are You Ready?

There is MONEY to be made on Small Business Saturday! Estimates are that around 62.7 million people shop in-store and about 63 million people shop online. While this epis

What To Do When People Ask Your Business for Free Stuff

Small business owners get asked for free donations all the time from non-profits, event-organizers, influencers, and even family and friends - but when (if ever) does it

Vendor Market Red Flags: Do NOT ignore these!

Vendor markets can be a goldmine for small businesses - OR a total waste of your time, money, and inventory. Over the years, we've learned there are a few red flags you c

Should You Still Avoid Boosting Facbook or Instagram Posts?

Meta has updated their "Boost Post" options recently, which means we need to reassess whether our "NEVER BOOST A POST" advice still holds true in 2026. If you’ve ever wo

Mastering Google Merchant Center for Small Businesses

Looking to get your small business’s products to appear in Google’s AI overview or products page? Then this week’s episode of the S.O.B. (small owned business) Marketing

Ask THESE Questions To Learn More About Your Target Audience

Target audience - one of the most important parts of marketing for any business’s success. Understanding your target audience completely will help you with marketing deci

Best Practices to Get Repeat Customers in 2026

It’s time to focus on the lifeline of your small business - your repeat customers! In this episode of the S.O.B. (small owned business) Marketing podcast, Vivian and I a

Google Shares Generative AI Search Practices to AVOID (June 2026)

Last week we brought you best generative AI practices Google recently shared. This week, we’re talking about WORST practices - or everything Google does NOT want you to w

Google Shares Generative AI Search Best Practices (June 2026)

AI search hasn’t really changed too much when it comes to SEO best practices - but don’t just take our word for it. Last month Google shared their best practices when it

Where To Find Local Advertising Opportunities for Your Small Business

Get in the (metaphorical) car because we’re going on a summer road trip! This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are “driving” alon

3 Steps To Help You Decide If Marketing Advice Is Worth Your Time

We’re going to court! Marketing court.  There’s an overwhelming amount of marketing advice available on the internet - but not all advice is worth your time. This week

Google AI Ads in 2026: New Opportunities Small Businesses Should Know About

Google is at it again, with 2 new ad opportunities that you NEED to know about as a small business owner. This week on the S.O.B. (small owned business) Marketing podcas

Mid-Year Marketing Review: A Simple Guide for Small Businesses

We’re officially half way through 2026! In this week’s episode, Vivian and I are breaking down the essentials of a mid-year marketing review, and sharing practical tips o

Navigating Google's New Review Policies in 2026

Google recently announced new updates to their review policy and small businesses NEED to hear about this. Vivian and I are discussing what’s changed in the review polic

SMALL BUSINESS MARKETING PREDICTIONS FOR 2026 AND BEYOND

We are channeling our inner Nosferatu...I mean Nostradamus and making some predictions about marketing trends and changes in the coming years. Vivian and I discuss the c

Introducing Audio Marketing Options For Your Small Business (Part 2)

Now that we’ve convinced you SOBs (small owned businesses) to consider audio marketing strategy - let’s talk about your options! This week on the S.O.B. (small owned bus

Introducing the Power of Audio Marketing (Part 1)

Looking for a marketing strategy that’s easy to implement and could significantly boost your small business? Let’s talk audio!   This week on the S.O.B. (small owned bu

The Best Tools for Organic Marketing as a Small Business

Fellow small business owners! If you are looking to up your organic marketing game, then THIS is the episode for you. This week on the S.O.B. (small owned business) mark