Ads Decoded

Attribution, incrementality & MMM: The modern measurement trifecta

Navigating media measurement today can feel complex and overwhelming. However, learning how to calibrate attribution, incrementality, and MMMs powers both sides of your m

How to get your product data holiday ready on Google Merchant Center

Preparing your product data for holiday retail campaigns can feel daunting. But as search behavior shifts toward more detailed, natural questions, it’s no longer just abo

Google Marketing Live: Backstage with our product experts

Join us for the season one finale of Ads Decoded: a special live recording at Google Marketing Live with the product teams behind the day’s biggest announcements across S

On-brand, at scale: Driving performance with AI creative

Is generative AI leading to a "sea of sameness" in advertising? This week, we’re tackling the creative burden - from the pressure to produce endless aspect ratios for You

Why your Google Ads strategy needs the voice of YouTube Creators

For a long time, creator marketing was seen as a "big brand" awareness play or best suited for retail businesses. If your focus is on performance, B2B, or lead generation

How to build a retail growth engine in 2026

Conversational shopping in AI Mode. Virtual try-on. Agentic checkout. Business Agent on Search. Google Lens in YouTube Shorts. Shoppable CTV.  The secret powerhouse behi

Beyond the form fill: Mastering lead quality in the AI era

From tracking fragmented online-to-offline user journeys to navigating conversion windows that can stretch for months, lead gen marketers face a set of challenges that ar

Budgets, bidding & AI-powered campaigns: Best practices for 2026

Getting your bidding and budget dialled in has always been a vital part of campaign success, but it takes on new significance in the era of AI. The strategies and setting

Search ads: How Google is reimagining experiences that drive value

Ever wondered why the text asset you meant as a headline is showing as a sitelink? Or why Google introduced a button that lets users hide ads on Search?  Changes to how

Is your Search campaign structure holding back performance?

Hyper-granular campaigns used to be the gold standard. But in 2026, holding onto that legacy structure might be your biggest hidden cost. Host Ginny Marvin joins Brandon

What Google Analytics is doing to win back advertisers

Let's face it, the transition to GA4 wasn't easy. If that hurdle has left you feeling disconnected from your data, this episode is the re-introduction you need to help tu

Introducing Ads Decoded podcast by Google Ads

Is the keyword dead? Do you really need to restructure everything for AI? And what’s actually happening during those learning periods? You’ve got questions about Google

What was the #1 Google Ads launch of 2025? We ask our product experts to choose

For our final episode of 2025, host Ginny Marvin sits down with six Google Ads product experts to hear their personal picks from a year packed with new launches and featu

Unpacking The Power Pack

In this episode of Google's Ads Decoded podcast, host Ginny Marvin speaks to Google product leads Sylvanus Bent and Charles Boyd to explore the evolving landscape of Goog

How to Drive Performance with Demand Gen

Ready to master Google's Demand Gen campaigns? In this episode, we'll share the latest updates and best practices to drive performance, including the recent expansion of

Top Updates in 2025 & Deep Dives

In this episode of Ads Decoded, host Ginny Marvin is joined by Google Ads product experts Tal Akabas and Caren Zeng to dive into the launch of channel performance reporti