The Array.

Can AI build brand love? Doug Zarkin on trust and growth

Analyze your brand messaging for free at www.jacquard.com In this episode of The Array by Jacquard, Toby and Jasper speak with Doug Zarkin, CMO at Take 5, bestselling au

AI can build 200 campaigns. Should you use it all?

Analyze your brand messaging for free at www.jacquard.com In this episode of The Array by Jacquard, Toby and Jasper chat with Rachel Kamel, Director of CRM at Zwift and

The CRM makeover your growth team needs

Analyze your brand messaging for free at ⁠www.jacquard.com In this episode of The Array by Jacquard, Toby and Jasper chat with Marina Vogt, Head of CRM at loveholidays,

What happens when every marketer has an AI team?

Analyze your brand messaging for free at www.jacquard.com In this episode of The Array by Jacquard, Toby and Jasper chat with Ingrid Sierra, Brand & Marketing Director a

What should CMOs actually do with AI?

Analyze your brand messaging for free at www.jacquard.comIn this episode of The Array by Jacquard, Toby and Jasper sit down with Kacy Roseberry, Senior Vice President of

AI Isn’t the Strategy: How Marketing Leaders Can Turn Technology Into Growth

Analyze your brand messaging for free at ⁠www.jacquard.com⁠In this episode of The Array by Jacquard, Toby and Jasper sit down with Victoria B. Lozano, former Chief Market

The human advantage: Why curiosity still beats algorithms in marketing

Analyze your brand messaging for free at ⁠www.jacquard.com⁠In this episode of The Array by Jacquard, Toby and Jasper sit down with Nic Brandenberger, Chief Marketing Offi

Why global brands need local intelligence to win across cultures

Analyze your brand messaging for free at ⁠www.jacquard.com⁠In this episode of The Array by Jacquard, Toby and Jasper sit down with Katherine Melchior Ray, global marketin

The difference between being data-rich and insight-rich

Analyze your brand messaging for free at ⁠www.jacquard.com⁠In this episode of The Array by Jacquard, Toby and Jasper sit down with Lynn Teo, globally experienced CMO, Chi

The riches are in the niches: Why brands must go deeper, not broader

Analyze your brand messaging for free at ⁠www.jacquard.com⁠In this episode of The Array by Jacquard, Toby and Jasper sit down with Ariela Nerubay, Chief Brand Officer at

Why emotional connection matters more than product features

Analyze your brand messaging for free at ⁠www.jacquard.com⁠In this episode of The Array by Jacquard, Toby and Jasper sit down with Sally Barton, Director of Marketing Gro

How to escape the AI experimentation trap

Analyze your brand messaging for free at ⁠www.jacquard.com⁠In this episode of The Array by Jacquard, Toby and Jasper sit down with Scott Brinker, widely recognized as the

Why data is becoming the center of modern marketing

Analyze your brand messaging for free at ⁠www.jacquard.com⁠In this episode of The Array by Jacquard, Toby and Jasper sit down with Rustom Dastoor, EVP, Head of Marketing

From personas to people: What’s the real future of CRM personalization?

Analyze your brand messaging for free at ⁠www.jacquard.com⁠In this episode of The Array by Jacquard, Toby and Jasper sit down with Brian Best, Head of Group (xLOB CRM) at

Why AI agents will replace A/B testing in modern marketing

Analyze your brand messaging for free at ⁠www.jacquard.com⁠What if the biggest missed opportunity in marketing isn’t what you send but what you shouldn’t send at all? In

3 ways to cut through the sea of sameness.

Grace Cowlard, creative director and former global brand lead at Adidas, reflects on the rise of AI in marketing—and why it’s led to a growing wave of sameness across bra

How NOT to sacrifice your creativity in the AI era.

“It’s not about if we use AI—it’s about how.” “AI should be your accelerator, not your replacement.” “Creativity isn’t getting lost. It’s getting freed up.” Grace Cowlar

Will AGI be possible within the next 5 years?

“I'm starting to believe [AGI] will be possible within the next 5 to 10 years.” Dr. Neil Yager, Chief Data Scientist of Jacquard, charts his journey from AGI skepticism

What lies ahead for AI? An insider perspective from Jacquard's Chief Data Scientist.

“Don't spam people. Don't over-optimise and send clickbaity stuff.” “You need to be working with technologies that allow you to tailor [content] to yourself, to your own

What does the future hold for marketing teams?

“People actually suck at repetitive tasks.” Warrick Godfrey, Founding Partner of Fuse.cx, looks to the future of marketing and sees transformed team structures – where c