Doing It Online : Funnels, Sales & Scaling for Coaches Who Hate Launching

#306 - I Asked Claude How to Free Up 10+ Hours a Week (Here's What It Said)

I asked Claude one question, and it changed how I'm running the rest of this year.  Not a caption prompt. Not a content idea. I asked it to audit my business and tell me

#305 - This 10 minute move = free money in your business!

There's a tick box on your checkout page that could be worth more than your next launch. Most people either don't have one, have one that's quietly underperforming, or h

#304 - 3 Things I Did to Restart My Instagram... Again (While Posting Less)

My engagement fell off a cliff, and I was bored of my own content.  Not stuck. Not clueless. I've got the systems, the prompts, the whole content machine. The posts were

Scale Like A Girl Ep 8 - The 4 Things That Stop Women At Exactly This Level. One Of Them Is Yours

Almost twenty years ago, I invented Pinterest. Before Pinterest existed. Built it for my fashion blog... inspiration boards, saved images, even the sneaky background aff

Scale Like A Girl Ep 7 - The AI Actually Running My Business Right Now (And What Each One Replaced)

It's no secret I've been geeking out hard on AI for the last couple of years. What I haven't done is show you what it's actually doing in my business right now... the th

Scale Like A Girl Ep 6 — How A Health Coach Scaled From 2 Sales A Month To 20 Sales A Week To 20 Sales A Day

Her offer was good. Her clients got life-changing results. And she was making about two sales a month. To make one sale she was doing five or six sales calls, and every

Scale Like A Girl Ep 5 - The 9 Secret Sales Strategies Running In My Business Right Now (I Haven't Touched Most Of Them In Months)

Right now there are nine different things in my business making sales. I'm not doing any of them, and I haven't touched most of them in months.  Between them they make m

Scale Like A Girl Ep 4 - The 7 Signs You're About To Hit Your Next Level

After eight years I can usually tell who's about to break through, months before it happens. It isn't instinct, it's a pattern. The people who go do a very specific set

Scale Like A Girl Ep 3 - Why Type B Content Creators Make More Money Than People Posting 10x A Day

I don't care whether my posts get engagement. My ego cares. My business does not. There are two completely different ways to do content, and almost nobody names the seco

Scale Like A Girl Ep 2 - The 3 Things That Break The $20K Month Ceiling (Number 3 Got Me To My First $1M Year)

Twenty thousand dollars a month was my dream number. Then I got there, and I could not move past it for years. I'd have a good month, tip over, feel amazing, and then sl

Scale Like A Girl Ep 1 — 7 Years Of 7 Figures, All Inside School Hours. Here's How I'm Adding Another $1M

I just told the internet I'm adding an extra million dollars to my business in the next twelve months. Then I felt slightly sick about it. Here's what didn't fit in the

#303 - 3 Hacks to Stop Your AI Content Sounding Like AI

I recently got publicly accused of being a robot. On the one post I'd actually written myself. 🤖 Every other post that week was written by my AI, and nobody said a word.

#302 - The REAL numbers behind a Seven-Figure-a-Year Coaching Business

Almost nobody in this industry will show you their real numbers. So I'm showing you ours. The financial year just wrapped up here in Australia, and I've been through eve

#301 - The $5K Month vs $5K Week vs $5K Day Funnel (What's Actually Different)

What's the difference between a funnel that makes $5K a month... and one that makes $5K a day? Most people guess "more traffic." And that guess is keeping a lot of very

#300 - What AI Actually Replaced On My Team (and What It Never Will)

A few years ago I had a team of six people. I don't think I've ever been more stretched, more stressed, or slower to get anything done. Today my core team is a fraction

#299 - AI isn't killing small businesses - it's creating the most profitable era of them in history

The doom and gloom narrative about AI and small business is wrong. For a while now I've been sitting with two feelings about AI at the same time. Genuine excitement abou

#298 - This one Strategy brought in an extra $300K+ in the last Five Month

$296,516.31. From a $37 offer. In five months. That's not a launch. That's not a viral moment. That's a self-funding sales pathway running in the background — and in thi

#297 - 3 Reasons Your Sales Have Slowed Down (And How to Fix Them)

If your sales have slowed down lately, the answer probably isn't what you think. It's not the market. It's not your content. It's not that your offer isn't good enough.

#296 - The Silent Selling System Behind Five-Figure Days

Five-figure days don't happen by accident. They happen when you have the right system running quietly in the background while you live your actual life. No webinar. No l

#295 - Everyone's Running Live Workshops. Let's Talk About It.

There's a reason everyone in your feed is suddenly running a paid live workshop. It's not a coincidence. It's not a fad. It's a direct response to some very real problem