Brands In Play

Roblox Is Betting on Better Games and Smarter Discovery | Roblox Chief Growth Officer | RDC 26

“The algorithm doesn’t make or break a game. The game makes or breaks the game.” At RDC, Nic Hill sat down with John Ciancutti, Chief Growth Officer at Roblox, for a con

McDonald’s Butcher Shop, WWE x Clash of Clans & e.l.f. AI | Ep. 86

Episode 86 of Brands In Play covers another busy week of brands experimenting with gaming, IRL experiences and new ways to reach audiences. McDonald’s opens an immersive

In-Game Advertising Made Easier for Brands with Canva & Livewire

You already use Canva to make ads. What if you could run them inside games from the same place? In Episode 85 of Brands In Play, Livewire’s Indy Khabra explains how its

7-Eleven in Forza, Red Bull in EA Sports FC & Pikachu!

Episode 84 of Brands In Play features Red Bull’s Wings Cup, bringing EA Sports FC players into real-world football challenges. 7-Eleven teams up with Forza Horizon 6, whi

Turning Black Mirror Into a Real-World Experience

Episode 83 of Brands In Play features Joshua Rubin, writer of the Black Mirror Experience, on turning the series into a world you can walk into. Joshua joins Matt Daly t

Subway, McDonald’s, Adidas & the Rise of IRL Brand Worlds

Episode 82 of Brands In Play features Nic Hill and Matt Daly covering a busy week of brands telling stories through gaming and IRL experiences, along with major interacti

Roblox Invades Fortnite, Netflix Pulls Back and Battlefield Gets Top Gun

In Episode 81: Mattel is building a game studio, Netflix is closing two, Sony launches a glossy PS5 campaign and the comments turn it into a protest over physical game di

Every Brand Already Has a Gaming Audience | Joshua Pool | Xbox Media Solutions

Episode 80 of Brands In Play features Josh Pool, Partner Manager and Entertainment Lead at Xbox Media Solutions. Ever wonder how Xbox helps brands activate? Josh talks Ni

How Brands Enter AAA Games Without Losing Gamers

Episode 79 of Brands In Play with Nic Hill and new guest co-host Matt Daly features David Sheldon-Hicks, CEO and co-founder of creative studio Territory Studio. David ta

Live Nation Built an Always-On Music Festival in Roblox | Anubhav Mehrotra & Ryan Dow

Episode 78 of Brands In Play, hosted by Nic Hill and Ely Santos, features Anubhav Mehrotra of Live Nation and Ryan Dow of Livewire, who break down the strategy behind Mus

Why Gaming Is the New Comic Book | Monica Austin

Episode 77 of Brands In Play features a special rebroadcast from our friends at This Could Work https://www.youtube.com/@saylor_agency Host Will Trowbridge sits down wit

Discord Is Changing Gaming Communities and Brand Participation | Adam Bauer

Episode 76 of Brands In Play explores why Discord is becoming bigger than gaming. Nic Hill and Brandon Iverson are joined by Adam Bauer, Vice President of Advertising So

Brands Are Turning the Sky Into a Billboard

The billboard is no longer stuck to the ground. In Episode 75 of Brands In Play, Nic Hill sits down with Kevin Prince, Co-Founder of Heads In the Sky and SkyAd, to explo

THE FUTURE OF BRAND EXPERIENCES

Episode 74 of Brands In Play features hosts Nic Hill and Ely Santos as they break down the biggest stories shaping gaming, immersive media, and brand innovation before Ni

HipHopGamer Shares New GTA 6 Insights & Why Every Brand Should Care

This week on Brands In Play, we're joined by gaming journalist, creator, and cultural connector Gerard "HipHopGamer" Williams for one of our most energetic conversat

RIOT GAMES AND CHIPOTLE CHANGE THE GAME

This week on Brands In Play, Nic Hill and Ely Santos sit down with Chris Mann, SVP of RevXP at sports marketing agency rEvolution. Chris takes us behind the scenes of maj

SNAP JUST FIRED THE STARTING GUN

This week on Brands In Play, Nic and Ely sit down with Doddz, the AR artist and founder of Dime. From Disney, Nike, Amazon and beyond, Doddz breaks down how brands can us

Participation Beats Brand Placement

Episode 70 is live! This week, Nic Hill and Ely Santos sit down with John Benyamine, Co-Founder and Chief Innovation Officer at Moonrock, one of the top game marketing a

Entertainment Is the New Media Plan

This week on Brands In Play, we’ve got a packed house! First up, Ely Santos (Founder of Vibe Glass and host of the Metavertising Podcast) is joining us as our guest co-ho

Your CFO Doesn't Care About Impressions

This week on Episode 68 of Brands In Play, Morgan Pomish sits down with Derek Dabrowski, SVP, Head of Cold Brand Marketing at Keurig Dr Pepper. After nine seasons of Dr