Brands In Play

Inside Dataland: AI Art, L’Oréal’s Scent Tech And Immersive Worlds

Would you go to an AI art museum powered by a Large Nature Model (LNM)? We did! This week, Nic brings Matt along for a room-by-room account of his visit to DATALAND in L

Xbox XP, Ghostbusters x Rivian & Street Fighter Takes Over Times Square | Ep. 96

Gaming IP is showing up in some pretty unexpected places this week, and brands are getting creative with how they use it. This week on the news, Nic and Matt kick off th

Sound Is Survival: JBL's Gaming Strategy

If there's one thing gamers hate, it's having their game interrupted by an ad. And when you're a brand trying to reach that audience, getting it wrong can

Paramount x Warner Bros., Dune in Fortnite & the Halloween IP Takeover | EP94

This week, Nic Hill and Matt Daly have a lot to unpack. Paramount and Warner Bros. are coming together under one roof, bringing some of entertainment's biggest franc

Mattel Is Playing the Long Game With Barbie, Roblox and Gaming

Mattel has some of the biggest IP in the world. Now it’s getting much more serious about building games around it. Nic Hill and Matt Daly sit down with Sean Thompson, VP

Minecraft Opens Up, GTA VI Spills Into Roblox & OpenAI Goes Mainstream | EP92

Brands In Play is a finalist in the 5th Annual Signal Awards in Creativity & Marketing, and we’re also up for Listener’s Choice award. We need your vote. Please cast a vo

How Virgin Music Builds Artist Fandom Through Gaming & Immersive Experiences

Artists are starting to face a lot of the same questions brands are. Where are your fans spending their time? How do you show up there without forcing it? And what can yo

GTA 6 Sets the Rules, Pikachu Goes to Space | Ep. 90

Rockstar has started drawing the boundaries around its creator ecosystem, including restrictions on advertising, product placement and sponsored content inside mods speci

Gaming Marketing Needs to Get Boring | IAB & GamesBeat Insider Recap

Matt spent the week in New York at the IAB PlayFronts and GamesBeat ‘Brands & Games’ event, and one idea kept coming up: gaming marketing needs to get more boring. Not bo

IKEA Found The Perfect Way Into Skyrim, Netflix and Sega Partnership | Ep. 88

In Episode 88 of Brands In Play IKEA put a walking, talking KALLAX shelf inside Skyrim and somehow it makes perfect sense. Nic Hill and Matt Daly get into how Candy Crus

Roblox Is Betting on Better Games and Smarter Discovery | Roblox Chief Growth Officer | RDC 26

“The algorithm doesn’t make or break a game. The game makes or breaks the game.” At RDC, Nic Hill sat down with John Ciancutti, Chief Growth Officer at Roblox, for a con

McDonald’s Butcher Shop, WWE x Clash of Clans & e.l.f. AI | Ep. 86

Episode 86 of Brands In Play covers another busy week of brands experimenting with gaming, IRL experiences and new ways to reach audiences. McDonald’s opens an immersive

In-Game Advertising Made Easier for Brands with Canva & Livewire

You already use Canva to make ads. What if you could run them inside games from the same place? In Episode 85 of Brands In Play, Livewire’s Indy Khabra explains how its

7-Eleven in Forza, Red Bull in EA Sports FC & Pikachu!

Episode 84 of Brands In Play features Red Bull’s Wings Cup, bringing EA Sports FC players into real-world football challenges. 7-Eleven teams up with Forza Horizon 6, whi

Turning Black Mirror Into a Real-World Experience

Episode 83 of Brands In Play features Joshua Rubin, writer of the Black Mirror Experience, on turning the series into a world you can walk into. Joshua joins Matt Daly t

Subway, McDonald’s, Adidas & the Rise of IRL Brand Worlds

Episode 82 of Brands In Play features Nic Hill and Matt Daly covering a busy week of brands telling stories through gaming and IRL experiences, along with major interacti

Roblox Invades Fortnite, Netflix Pulls Back and Battlefield Gets Top Gun

In Episode 81: Mattel is building a game studio, Netflix is closing two, Sony launches a glossy PS5 campaign and the comments turn it into a protest over physical game di

Every Brand Already Has a Gaming Audience | Joshua Pool | Xbox Media Solutions

Episode 80 of Brands In Play features Josh Pool, Partner Manager and Entertainment Lead at Xbox Media Solutions. Ever wonder how Xbox helps brands activate? Josh talks Ni

How Brands Enter AAA Games Without Losing Gamers

Episode 79 of Brands In Play with Nic Hill and new guest co-host Matt Daly features David Sheldon-Hicks, CEO and co-founder of creative studio Territory Studio. David ta

Live Nation Built an Always-On Music Festival in Roblox | Anubhav Mehrotra & Ryan Dow

Episode 78 of Brands In Play, hosted by Nic Hill and Ely Santos, features Anubhav Mehrotra of Live Nation and Ryan Dow of Livewire, who break down the strategy behind Mus