Amazon Seller School, How to Sell on Amazon

Rufus AI Surges, Amazon Opens Logistics to All, Auto Buy Pricing

Rufus AI posted 115% growth in monthly active users and 400% higher engagement year over year, and if you are still optimizing listings the same way you were two years ag

Commingling Ends, API Fees Delayed, Container Rates Surge 20%

Amazon officially ended commingled inventory on March 31st, forcing every FBA seller to update their labeling processes while eliminating counterfeit mixing risks. We bre

FBA Commingling Ends, 1-Hour Delivery, USPS Cuts: Amazon Changes Ahead

Amazon is ending FBA commingling on March 31st, permanently protecting your brand listings from inventory mixing. This week also brings major logistics shifts that could

Prime Day Moves to June, DD+7 Payment Changes, AI Ad Tools Launch

Amazon just moved Prime Day from July to late June 2026, forcing sellers to completely rework their inventory planning and advertising budgets. We break down how the DD+7

Amazon Catalog Hijacks, Return Fraud & the 1.6% Takeover

Amazon Sellers, control is getting tighter while competition is getting heavier. ⚠️ From silent catalog hijacks to rising return fraud and data showing just 1.6% of selle

AI Content Marketplace and $68B Ad Machine

Amazon Sellers, the platform is quietly reshaping who owns content, traffic, and your margin. From a potential AI content marketplace to ad revenue crossing $68B, the sig

AI Search Manipulation, Agentic Ads & CTR Power Plays

Amazon Sellers, AI is already shaping who wins visibility, and the rules are shifting fast. I’m breaking down how brands are gaming AI search, how Amazon Ads is wiring it

Amazon News: AI Traffic, TikTok Logistics & The New Amazon Moat

Amazon sellers, the game is changing fast. Platforms are tightening control, AI is getting expensive, and logistics is turning into the real moat—not a back-office chore.

Amazon News: Fewer Sellers, Bigger Stakes & the AI Commerce Shift

Amazon Sellers, the marketplace is thinning fast, but the ones left are getting stronger. Fewer new sellers, record Prime penetration, tariff pressure, and AI-driven shop

Amazon News: Interactive Ads, Walmart’s Surge & High-Value Return Shock

Amazon Sellers—today’s lineup hits every pressure point sellers are feeling right now. From interactive ads outperforming traditional video to Walmart rapidly closing the

Amazon News: AI Hijacks, Bot Wars & TikTok’s Takeover

Amazon Sellers, today’s headlines hit the core of where online commerce is headed. From AI systems scraping product data without consent to Amazon fighting (and maybe joi

Amazon News: AI Images Win, Faster Shipping & Consumer Pressure

Amazon Sellers ⚡—the data is shifting fast, and the edge is moving to those who adapt early. AI visuals are outperforming humans, fast shipping is quietly taxing conversi

Amazon News Live: Share-of-Voice, EU Fee Cuts & The End of Commingling

Amazon Sellers, today’s lineup hits every corner of the marketplace: advertising, global fees, Chinese competition shifts, and one of the biggest FBA policy changes in ye

Amazon News: Cyber Week Wins, AI Agents Rise & 2026 FBA Reality Check

Amazon Sellers, this week’s stories reveal a marketplace shifting faster than most sellers can react. AI-driven shoppers, new compliance pressure, and Amazon’s 2026 fee s

Amazon News: Variation Breakthroughs, AI Ad Prompts & 2026 Fee Pressure

Amazon Sellers, today’s updates hit the four pillars that decide your visibility and margins on Amazon. From multiple child variations ranking at once, to new AI-driven a

Amazon News: AI Lawsuits, China Data Rules & Doorstep Returns

Amazon Sellers, this week’s headlines are a wake-up call for anyone running a serious business on the platform. From Amazon suing Perplexity over rogue AI shopping bots,

Amazon News: Help Me Decide, ChatGPT Traffic, and Holiday Rebound

Amazon Sellers — the marketplace is shifting fast. Amazon’s new “Help Me Decide” shopping tool is changing discovery, ChatGPT is driving traffic but not sales, and AI-pow

Amazon News: Walmart’s AI Push, Price Transparency & Ad Frustration

Amazon Sellers — the competition just raised the bar again. Walmart’s AI-powered ChatGPT checkout goes live, Amazon experiments with price transparency, and ad spend frus

Amazon News: Seller Challenges, Fee Hikes & Predictive AI Hits

Amazon Sellers — this week’s headlines hit everything from policy power plays to predictive breakthroughs. From new appeal tools and rising FBA fees to AI that knows what

Amazon News: Prime Day Slump, Ad Taxes, Refund Shifts & Fees

Amazon Sellers — the headlines this week are a reality check. Prime Day fizzled, Washington is taxing digital ads, Amazon rolled out new refund tools, and critics are cal