Unlocking Retail Media artwork

Marketing · Kevel

Unlocking Retail Media

by Kevel

Unlocking Retail Media is the essential podcast for leaders and marketers navigating the rapidly evolving world of retail advertising. We move beyond day-to-day operations to explore the strategic future of the industry, covering major investment trends, the shift to hybrid marketplace models, and the existential disruption posed by Agentic Commerce. Host James Avery brings in top industry veterans and visionary founders to analyze how ground-breaking technology is transforming customer journeys, influencing product catalogs, and forcing retailers to rethink on-site, in-store, and digital media strategies to remain competitive in the modern age.

Latest episodes

Showing 20 · updated from the feed

Running Retail Media Like a Media Company: Inside Chewy Ads with Frank Mulcahy

This episode of Unlocking Retail Media  features Frank Mulcahy, Head of Chewy Ads, to talk about what it actually means to run a retail media network like a media company

Oct 26
42 min

A Market Without Amazon: Why Brazil's Retail Media Landscape Looks Different with Herik Mourão

Oct 7
40 min

Your Share, Not Your Sales: Rethinking Retail Media Measurement with Matthew Fantazier

James Avery sits down with Matthew Fantazier, VP of Retail Data Partnerships at The Trade Desk, to unpack the first-of-its-kind three-way partnership between The Trade De

Sep 23
39 min

Building a Retail Media Network From Scratch with Art Sebastian

James Avery sits down with Art Sebastian, founder of NexChapter and a 30-year retail industry veteran who has built and operated retail media programs from every angle: t

Sep 9
33 min

How Retailers Can Fight Back Against Big Tech: Inside the dunnhumby network alliance with Andrew Connell

James Avery sits down with Andrew Connell, Chief Growth Officer at dunnhumby, to unpack one of the most ambitious structural moves in retail media right now: the dunnhumb

Aug 26
32 min

What Brands Get Wrong About Retail Media (And How to Fix It) with David Glaza

James Avery sits down with David Glaza, founder and CEO of DIGITS Agency, one of the fastest-growing retail media agencies in the country. David brings a rare insider per

Aug 12
36 min

How Brands Win Across 200+ Retail Media Networks with Matt Vignieri

James Avery sits down with Matt "Vig" Vignieri, Chief Growth Officer at Skai, the AI-powered omnichannel marketing platform helping the world's biggest CPG brands manage

Jul 15
34 min

What Brands Actually Want From Retail Media with Elizabeth Neubauer-Donovan

James Avery sits down with Elizabeth Neubauer-Donovan, EVP and Global Head of Retail and Commerce Media Networks at Acxiom — a 60-year-old data and identity company now o

Jul 1
31 min

How iFood Became the Fastest-Growing Retail Media Network in the World with Sam James

In this special live episode of Unlocking Retail Media, recorded on stage at the Retail Media FC Summit in São Paulo, Brazil, James Avery sits down with Sam James, VP of

Jun 17
35 min

The Shift to Intelligence: AI and the Evolution of Retail Media with Grant Steadman

James Avery sits down with Grant Steadman, retail expert and former President of North America at dunnhumby, to explore the profound impact of Artificial Intelligence and

Jun 3
35 min

Building From the Inside Out: Scaling a Retail Media Powerhouse with Austin Leonard

James Avery sits down with Austin Leonard, VP and General Manager of DG Media Network, to break down how Dollar General is transforming America’s general store into a ret

May 20
30 min

ROAS is the root of all evil: Debunking the ROAS Trap with Andrew Lipsman

James Avery sits down with Andrew Lipsman, independent analyst and former eMarketer principal, to challenge the industry's dangerous obsession with "magical black boxes"

May 6
36 min

The Engineering Engine: First-Party Data and the Kevel Acquisition with Paulo Cunha

James Avery sits down with Paulo Cunha, Kevel’s VP of Product, to explore the historical convergence of data infrastructure and ad tech. Drawing from his journey as the f

Apr 22
41 min

Breaking Through the Noise: The Power of In-Store Audio with Sean Cheyney

James Avery welcomes Sean Cheyney, EVP of Global Business Development at QSIC, to discuss the untapped potential of the physical store as a high-performance media channel

Apr 8
35 min

The Power of Customer Data Science: Lessons from the Front Lines with Michael Schuh

James Avery sits down with Michael Schuh, Global Head of Media at dunnhumby, to explore the evolution of one of the most sophisticated retail media ecosystems in the worl

Mar 25
40 min

Unifying the Fragmentation: The Evolution of Commerce Media with Melissa Burdick

James Avery is joined by Melissa Burdick, Co-founder and President of Pacvue, to discuss the complex, multi-touchpoint journey of the modern consumer. Melissa breaks down

Mar 11
36 min

Measurement Science and the Future of Performance with Andrew Covato

James Avery sits down with Andrew Covato, founder of Growth by Science, to demystify the complex world of advertising measurement. With a career spanning leadership roles

Feb 18
34 min

Democratizing Premium TV Advertising with James Borow

James Avery talks with James Borow, advisor and lead for Universal Ads at Comcast, about the convergence of premium TV and digital self-serve advertising. Borow discusses

Feb 4
38 min

Navigating Product Leadership in Retail Media with Ben Johnson

James Avery sits down with Ben Johnson, Senior Director of Chewy Ads, to discuss the critical role of product management in building a successful retail media network. Dr

Jan 21
42 min

Building Scalable Commerce Media Networks with Sam Wright

James Avery is joined by Sam Wright, Kevel’s strategic advisor, to discuss the essential steps for launching and maturing a retail media business. Drawing from his experi

Jan 13
36 min

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