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Marketing · Unharnessed

Unharnessed

by Unharnessed

Two ad tech founders who've each built and sold startups before, pulling back the harness on how agentic advertising actually gets built with the founders and operators doing it.

Latest episodes

Showing 7 · updated from the feed

Will AI Agents Revolutionize DSPs or Just the Clicking? | Olyzon Founder Jules Minvielle

In this episode of Unharnessed, Mo and Joe sit down with Jules Minvielle, founder and CEO of Olyzon, the Paris-born, New York-based startup building an agentic orchestrat

Oct 29
28 min

Free TV Ads in Under a Minute: How ITV Is Democratizing TV with GenAI

In this episode of Unharnessed, Jonathan Moffie and Joe Hirsch welcome their first international guest, Jason Spencer, Business Development Director at ITV, the UK broadc

Oct 22
22 min

Unharnessed Ep. 5: Agents Are Easy. Context Is Hard. w/ PMG’s Mike Treon

Everyone can build an agent. What makes one worth using? PMG’s Mike Treon joins Jonathan Moffie and Joseph Hirsch to unpack how an agency turns its data, workflows, and b

Oct 8
39 min

Unharnessed Ep. 4: Where the Agentic Money Flows in 2027 with Eric Franchi

Six months ago, Eric Franchi's inbox started filling with a new kind of startup: companies building an agentic layer on top of every API and MCP server an advertiser can

Oct 1
28 min

Unharnessed Ep. 3: Build it and they won't come

You ship the product. Launch day comes. Your dashboard is 0 across the board. Every founder has felt that. Mike Khristo has felt it enough times to build a company about

Sep 24
38 min

Unharnessed Ep. 2: Don't Ship Your (Agent) Org Chart, with Adam Epstein (Gigi)

Nobody wants a team of 30 sub-agents. They want their problem solved. Adam Epstein, co-founder of Gigi (a buyer agent for the Amazon DSP) joins Moffie and Joe Hirsch to m

Sep 17
35 min

Unharnessed Ep. 1: Boomers & Bots (Ads for Agents)

TIME started serving ads to AI agents. Perplexity blocked them and called it deceptive. OpenAds.ai co-founder and CEO Steven Liss joins Moffie (Magnite) and Joe Hirsch (S

Sep 10
24 min

Chart trend

Position in the Marketing chart (US), last 90 days.

#71
all-time peak
3
days in the top 100 since Sep 2026

Chart positions

Where Unharnessed ranks today in each Apple Podcasts chart (US, Oct 30, 2026).

#140 NEW Marketing US

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About Unharnessed on Reason.fm

Here you find the Apple Podcasts chart positions of Unharnessed, its latest episodes to listen to directly, and reviews from listeners. Rankings are updated daily for the United States.

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