The SEO Podcast: Search Engine Optimization, Rankings, Keywords, Backlinks, Content Strategy, Technical SEO, Domain Names and

by Podily

The SEO Podcast: Search Engine Optimization, Rankings, Keywords, Backlinks, Content Strategy, Technical SEO, Domain Names and Organic Traffic explores the strategies, tools, techniques, and evolving practices behind building visibility in search engines and growing sustainable organic traffic. Each episode covers search engine optimization from multiple angles, including Google rankings, Bing SEO, keyword research, search intent, backlinks, link building, content strategy, on-page SEO, technical SEO, site architecture, internal linking, domain names, aged domains, authority, indexing, crawling, schema markup, page speed, user experience, and website optimization. The podcast examines how businesses, publishers, entrepreneurs, marketers, ecommerce companies, creators, and website owners can use SEO to increase discoverability, improve rankings, attract targeted visitors, and build long-term traffic. Topics include competitive research, SERP analysis, content clusters, topical authority, programmatic SEO, local SEO, ecommerce SEO, international SEO, news SEO, podcast SEO, YouTube SEO, Spotify discoverability, marketplace search optimization, branded search, reputation management, and strategies for turning search visibility into leads, customers, subscribers, and revenue. Episodes also explore major SEO tools and platforms such as Google Search Console, Google Analytics, Ahrefs, Semrush, Moz, Screaming Frog, keyword research tools, rank trackers, backlink databases, and technical auditing software. Learn how SEO professionals analyze competitors, identify ranking opportunities, evaluate domains, discover keyword gaps, monitor backlinks, diagnose technical problems, measure organic performance, and make data-driven decisions about content and website growth. The SEO Podcast also investigates domain names and their role in online strategy, including exact-match domains, brandable domains, expired domains, domain authority, redirects, domain migrations, subdomains, ccTLDs, new domain extensions, link equity, website acquisitions, and the relationship between branding and search visibility. Discussions examine how domains, backlinks, content, site history, technical infrastructure, and overall authority can work together to influence a website's ability to compete in search results. From beginner SEO fundamentals to advanced search strategies, the show explores algorithm updates, ranking factors, AI-generated search experiences, artificial intelligence in SEO, content optimization, search engine changes, zero-click searches, featured snippets, entity SEO, semantic search, topical relevance, digital PR, link earning, content refreshes, SEO experiments, penalties, recovery strategies, and the changing relationship between websites and modern search engines. Whether you are learning SEO, growing a new website, managing an established brand, building a content operation, buying domains, improving technical performance, developing backlinks, or competing for difficult keywords, The SEO Podcast provides an ongoing exploration of search engine optimization, Google rankings, keywords, backlinks, content strategy, technical SEO, domain names, organic traffic, digital marketing, and the strategies used to build visibility across the modern web.

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Latest episodes

Showing 20 · updated from the feed

E‑Commerce SEO: From Clicks to Conversions

This episode breaks down how e‑commerce sites can turn organic traffic into sales, starting with product‑page structure, inventory signals, and pricing. We cover technica

Sep 4
15 min

Subdomains vs. Subdirectories: What’s the Real SEO Impact?

In this episode we dissect how choosing a subdomain or subdirectory affects crawling, link equity, and business goals, and we examine the real trade‑offs with examples fr

Sep 4
9 min

The Next Generation of SEO Software: Measuring Discoverability Beyond Rankings

SEO tools that once only tracked rank positions are evolving to monitor discoverability across search, AI answer boxes, TikTok, and more. In this episode we examine how a

Sep 4
17 min

Beyond Page Count: The Practical Limits of Topic Saturation

Evolving the concept of topical saturation, this episode examines when covering every query in a niche helps or hurts visibility, what signals actually matter, and how to

Sep 4
20 min

How to Build a Content Brief That Delivers Business Value

This episode walks through every component of an SEO content brief—from defining target audience and search intent, through competitive insight and internal link guidance

Sep 4
14 min

AI Search Optimization: From Retrieval‑Augmented Generation to Zero‑Click Visibility

In this episode we examine how retrieval‑augmented AI assistants alter visibility for brands, the rise of zero‑click impressions, and what it takes to measure and attribu

Sep 4
15 min

The Quiet Cost of Duplicate Pages in E‑Commerce

Duplicate content isn’t just an aesthetic flaw—on high‑volume sites it can split link equity, waste crawl budget, and dilute rankings for a vast number of pages. This epi

Sep 4
17 min

SEO & Privacy in 2026: Balancing Data Collection with Search Visibility

In 2026, privacy regulations such as GDPR and CCPA shape how SEO teams gather data. This episode examines consent‑mode tools, anonymized internal search logs, trust signa

Sep 4
11 min

Directory Optimization—Quality Over Quantity

The episode dives into the role of online directories in a backlink profile, weighing low‑authority signals against niche relevance. It covers how to accurately complete

Sep 4
22 min

How Faceted Navigation Can Turn Your Store Into a Crawl Budget Trap

E‑commerce sites that let shoppers filter by color, size, price, and more can create thousands of near‑duplicate URLs. In this episode we explore when to canonicalise or

Sep 4
7 min

Database Performance & SEO: The Hidden Ranking Signal You’re Ignoring

In this episode, Tony digs into how database latency and query design directly affect crawl budget, indexing, and ultimately search visibility. He walks through index str

Sep 4
11 min

Turning Customer Success Stories Into SEO Wins

In this episode we dissect how real customer case studies can be crafted into high‑value SEO assets. Tony walks through research, structure, and technical considerations

Sep 4
16 min

SEO for Education: From Primary Schools to MOOCs

In this episode we explore how schools, colleges, and online learning platforms translate search intent into enrollment. We dissect the content architecture—from program

Sep 4
14 min

How Schema Turns Personal Landing Pages into Knowledge Graph Features

In this episode we explore how correctly implementing Person schema can place a public figure in Google’s Knowledge Graph, boost visibility, and help maintain data integr

Sep 4
10 min

Dynamic Pricing in SEO: Keeping Prices Fresh to Win Visibility

How dynamic pricing moves beyond simple discounts to influence search relevance, and why keeping product prices current is critical for visibility. We’ll unpack the techn

Sep 4
15 min

From Framework to Funnel: Turning a Proprietary SEO Method Into a Brand Engine

In this episode we explore how a clearly defined, branded SEO framework can evolve from an internal playbook into a searchable asset that drives traffic and business valu

Sep 4
20 min

How Video, Audio, and Web Publishing Impact Podcast Discovery

The episode explores how publishing the same podcast on YouTube, Spotify (including video podcasts), Apple Podcasts, and a website creates distinct discovery experiences.

Sep 4
8 min

Multilingual SEO at Scale – Balancing AI, Human Insight, and Architecture

Explore how e‑commerce sites can expand into dozens of languages while keeping quality high and costs under control. We unpack translation memories, AI post‑edit workflow

Sep 4
13 min

Local Search in 2026: Navigating Maps, Reviews, and AI Overlays

In 2026 local SEO is more than just distance; it blends proximity with relevance signals from Google Business Profiles, review velocity, structured data, and AI‑generated

Sep 4
8 min

How an Engineered Glossary Turns Definitions Into Traffic and Trust

This episode walks through the practical steps of building a glossary that not only educates users but also signals authority to search engines. We cover schema markup, i

Sep 4
12 min

Chart positions

Where The SEO Podcast: Search Engine Optimization, Rankings, Keywords, Backlinks, Content Strategy, Technical SEO, Domain Names and ranks today in each Apple Podcasts chart (US, Sep 20, 2026).

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