The Curiosity Current: A Market Research Podcast

Why AI is the high school intern of market research with Alisa Hamilton

AI is changing market research across the board, but getting work done faster and cheaper doesn't always mean getting better insights. In this episode of The Curiosity Cu

The tension is where the insight lives with Aksel Bedikyan

Great research starts with the business question and lets the right methodology follow. In this episode of The Curiosity Current, Aksel Bedikyan, Founder and CEO of OhGee

Building the case for research before anyone asks for it with David Yin

What does it take to build a research function that leadership actually uses? In this episode of The Curiosity Current, Stephanie Vance and Molly Strawn-Carreño sit down

Quantifying the gut with Will Leach

For the longest time, market research has been focused on understanding why people behave the way they do. But what happens after the insight is delivered? In this episod

Fixing the neighborhood: what's actually broken in data quality with Karine Pepin

Data quality isn’t just about better fraud detection or securing individual surveys. In this episode of The Curiosity Current, Stephanie Vance and Jonathan sit down with

The signal in the noise: how researchers can futureproof their own careers with Mina McBride

Turning research insights into action requires more than delivering good data. In this episode of The Curiosity Current, strategic foresight practitioner Mina McBride exp

Research the needs, not the roadmap with Preeti Talwai

Researching products that do not yet exist requires looking beyond the technology itself. In this episode of The Curiosity Current, UX Research Leader and Product Strateg

The skill of what's worth knowing with Sasha Mitts

AI can accelerate research, but it can also make flawed conclusions sound convincing. In this episode, Sasha Mitts, an independent researcher, joins Stephanie Vance and M

The coupon deal that revealed retail media's power with David Glaza

Retail media has become a powerful tool for brands to connect digital communication with physical purchases. In this episode, David Glaza, founder and CEO of Digits Agenc

AI cannot replicate the research journey with Tom Rich

Technology is changing the pace of research but the core of understanding people remains a human task. Tom Rich shares his perspective as a self-described carbon-based qu

Why business constraints spark the most exciting innovation with Andrew Embry

Andrew Embry of Eli Lilly explains how to innovate when the walls feel small. He shares how his team uses synthetic respondents to move faster and why regulatory boundari

Re-learning the audience in an age of distrust with Martin Eichholz and Katie Buckley

Examine the tension between AI automation and the need for human closeness in consumer insights. Martin and Katie, Managing Partners at Basis Research, share why business

Why your research needs a “thinking cave” with Sarah Kling

Sarah Kling from Amazon explains how her team uses generative AI to scale global insights without losing the human touch. She highlights how she went from initial skeptic

Data quality is not a filter, it's a discipline

Data quality is often treated as a checkbox, but the impact of bad data reaches far across an organization. Insights teams must move from accepting claims to demanding pr

Why trust is the ultimate metric in market research with Bill Salokar

Data can inform decisions, but people make them. In this episode of The Curiosity Current, Molly Strawn-Carreño and Stephanie Vance talk with Bill Salokar, Director of Bu

Human in the decision loop with Elle Park

Market research is evolving as AI automates traditional tasks. In this episode of the Curiosity Current, Elle Park from Arcutis Biotherapeutics discusses why a broad back

Social media is your new decision engine with Vladimer Botsvadze

Social media has transformed from an entertainment platform into a sophisticated decision engine. In this episode, explore how the linear consumer journey has collapsed i

What second by second phone data reveals about human attention with Byron Reeves

Understanding human behavior requires embracing complexity. In this episode, Byron Reeves who is a pioneering Stanford researcher and has spent decades studying how human

From insights to foresights: predicting what consumers will need next with Kerry-Ellen Schwartz

Market research is often focused on the present, but staying ahead requires a shift toward the future. In this episode of The Curiosity Current, hosts Stephanie Vance and

Your tools aren't broken, your processes are with Zontziry Johnson

The research profession is transitioning from hands-on execution to strategic orchestration, yet many organizations struggle with adoption. In this episode of The Curiosi