Self Publishing and Book Marketing for Authors, Coaches, Speakers with Profitable Publishing® artwork

Marketing · Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist

Self Publishing and Book Marketing for Authors, Coaches, Speakers with Profitable Publishing®

by Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist

Welcome to Profitable Publishing™! This podcast is for coaches, consultants, speakers, and service providers who want to package their expertise into a book that builds their brand, attracts their clients, and supports real business growth. This isn’t for authors who just want to get their book out there. This is for business owners who want to position themselves as the go expert in their field and serve their audience on a deeper level.  If you help your readers get a result it’s time to leverage your book to do the same for you: open doors to speaking opportunities, attract premium clients, develop lasting partnerships, and make  consistent income. This podcast shows you how to turn your expertise into a profitable publishing™ strategy aligned to your book.  On this podcast, you’ll learn how to:  Align your book with your brand identity, services, and offersBuild authority and visibility as a thought leader in your industryGet consistent book sales before, during, and long after you launchGo beyond royalties by turning your book into an income generating offerUse your book to qualify clients, secure paid speaking gigs, sell your book to groups and not just individuals Create a strategic book to attract leads or support clients  This isn’t just about selling more books. This podcast is for business owners who know their book can open doors, land speaking opportunities, premium services, partnerships, and consistent income. Profitable Publishing™ is hosted by Ashley D. Shepard is a 5x author, book marketing strategist, and self publishing consultant who supports independent and self published authors with generating revenue before they release. She’s also an Atlanta area wife and mom of two who understand building your author brand in the margins of your day.  It’s time to publish and market on your own terms, grow your brand intentionally, and use your book as a true business asset to support clients or generate leads.  So if you’re a coach, consultant, author, or service provider, subscribe now and discover how to make your book the most powerful part of your brand. Click play today to start your profitable publishing™ journey today. Subscribe on YouTube: https://www.youtube.com/@sheppublishing  Connect on Social  Threads: https://www.threads.com/@sheppublishing  LinkedIn: www.linkedin.com/in/ashley-d-shepard  Instagram https://www.instagram.com/sheppublishing  Facebook: www.facebook.com/sheppublishing  YouTube: https://www.youtube.com/@ShepPublishing marekting for authors, book sales strategies, self publishing, publish and market, author branding

Latest episodes

Showing 20 · updated from the feed

Ep 30: Preorder Success Even When Life Gets Hard with Kristine D. Smith | Writer | Book Marketing

Preorders for authors are one of the most powerful book marketing tools you an use no matter how big or small your audience. Author Kristine D. Smith shares her journey t

Oct 8
39 min

29. 5 Reasons Why Your Social Media Isn't Attracting Book Buyers | Marketing for Authors & Coaches

If you’ve ever wondered why everyday posts get tons of social media engagement but posts about your book get ignored, then this is the episode for you. This episode break

Aug 14
22 min

28. 3 Ways to Sell Your Book Outside of Amazon & Social Media | Self Publishing for Business Owners

Most authors assume that selling books on Amazon KDP or in bookstores are the only ways to sell thousands of copies. However, there are quite a few ways to sell your book

Jul 23
19 min

27. How Business Owner Paula Banks Used Email Marketing & Social Media to Sell Out Her Preorders

Many self published and indie authors focus on preorders in ways that might not be the most effective when it comes to profit. Instead, focusing on connecting with your a

Jul 15
16 min

26. 5 Ways to Know It’s Time to Write Your Next Book | Self Publishing for Coaches & Indie Authors

It’s common advice to say writing your next book will sell your last book, but that’s not always the case. Focusing on creating a good book that readers can’t put down ca

Jul 1
29 min

25. Self Publishing Mistakes To Avoid for Coaches, Consultants, Authors, Speakers, & Business Owners

Self published and indie authors have a lot of decisions to make in a short amount of time. Take a listen to five common mistakes to avoid on your journey to publishing a

Jun 24
23 min

24. Should You Sell Your Book on Your Website? How to Increase Income and Connection with Readers

Published your book on Amazon? Don’t let that be the only platform you focus on. Instead of only relying on Amazon or bookstores to sell your book, selling on your websit

Jun 17
18 min

23. Why Marketing Your Book Should Come Before Self Publishing for Authors | Book Marketing

Most authors wait until their book is in their hands before thinking about book marketing. It's not just asking readers to buy it once it's done. Listen closely to see ho

Jun 11
21 min

22. 5 Books to Help with Marketing for Authors | Book As a Business Asset When Self Publishing

Successful authors treat their book like a business asset. If your goal is to sell a lot of copies or use it to build authority, you should think of your book as an exten

Jun 3
23 min

21. How your book can shorten sales calls and better qualify clients | Self Publishing for Coaches

A well written book can actually help you land more clients and qualify leads before they even get on a call with you. When your book is positioned properly, clients come

May 29
19 min

20. How Book Preorders Made Vanity Scott $600 From Her Site | Indie Author Success Story

Hosting a book preorder can be tricky, but doing it on your website is even more challenging. But Author Vanity Scott was able to generate $600 on her first preorder with

May 21
14 min

19. Why listening to general self publishing advice is stalling your progress | author coach

When self publishing a book, your first thought may be to collect as much advice as possible and ask the internet in groups all of your questions. You collect information

May 14
23 min

18. What to focus on so your book sells itself | Marketing for Authors | Self Publishing

Most authors focus on the wrong things to achieve their author goals. Don’t just focus on numbers like books sold or page read. To achieve your author goals, focus on the

May 6
36 min

17. Is my book good enough? How to overcome self doubt as a self published author, coach, or speaker

If you’re wondering if your book is “good enough” especially in self publishing, take a listen to this episode. Here, we explore how traditional publishing influences you

Apr 29
13 min

16. How to Choose a Publishing Company to Hire- Red Flags to Avoid| Author

Choosing a publishing company to hire is a big decision that affects your royalties, how your audience accesses your book, or whether you can make changes down the line.

Apr 22
23 min

15. Self Publishing vs Traditional Publishing: Which One Is Better? | Indie Author or Agent

Not sure if self publishing vs traditional publishing is right for you? This episode explores the pros and cons of the two most popular choices to becoming a published au

Apr 15
17 min

14. Should you have a preorder? Marketing for Authors Book| Book As a Business Asset

Imagine using your books to pay for themselves. That’s the power of a profitable preorder. Publishing, marketing, and launching a book can all be big tasks by themselves.

Apr 1
16 min

13. Your Book Is Not For Everyone: Marketing for Authors |Book As a Business Asset |Self Publishing

Marketing for authors means finding your reader before you write, publish, and market your book. Before you write your book, it’s important to know who you’re going to se

Mar 26
26 min

12. When to Start Your Marketing | Book Preorders and Launching for Coaches, Speakers, and Authors

The best way to sell your book is to tell people about it before you publish. Author marketing doesn’t start when your book is out. This is especially true when you’re bu

Mar 18
25 min

11. Amazon KDP and Preorders: Avoid Common Self Publishing Mistakes | Author Marketing for Business

Instead of assuming Amazon KDP is the only option for your preorder, find out about the drawbacks of using the platform for your initial sales and learn about another opt

Mar 11
30 min

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