Social Pros Podcast

Social Pros Break

Tech Trends, Toddlers, & Tribalism with Chris Hackney

What does it take to turn social media into a serious business driver for B2B companies? Chris Hackney, Chief Product Officer at Meltwater, joins the show to unpack how h

Challenging the Status Quo in Social Strategy with Jermaine Peguese

How do you build a higher education brand that feels personal, relevant, and rooted in real-world value? Jermaine Peguese, Owner and Lead Strategist of EJST Marketing, sh

Wags, Whiskers, and Cause-Based Wins with Virginia Chavez + Bonus Interview with Jenny Force

How do you turn a nonprofit's mission into a heartwarming and impactful social media experience that resonates and inspires action? Virginia Chavez, Content Manager at Pe

Your AI Maturity Check with Andy Crestodina of Orbit Media Studios

How can marketers harness AI to improve their strategy while also staying irreplaceably human? Andy Crestodina, co-founder and CMO of Orbit Media Studios, joins the show

From Bland to Bold B2B Content with Joel Harrison

How do B2B marketers build genuine trust across the customer journey? Joel Harrison, Founder of B2B Marketing, shares how leading brands are using thought leadership, inf

The ROl of Authenticity with Joseph Perello, CEO of Props

How do you combine the power of creator marketing with performance-driven results? Joseph Perello, CEO of Props, shares how his platform helps brands create content that'

Intellectual Property, AI, and Influencers: Decoding the Legal Implications of Marketing in 2025 with Ruth Carter from Geek Law Firm

Episode Description How can marketers stay creative while steering clear of legal landmines? Ruth Carter (they/them), attorney, writer, and speaker at Geek Law Firm, join

Does Email Marketing Still Matter? Lessons in Humanizing Data and Building Trust with Robbie Fitzwater

Is email marketing a thing of the past, or should it still be a key part of your marketing strategy? To coincide with the launch of C&C's new newsletter, The Trendline, o

TikTok Tips and Creator Partnership Lessons with Geisha Garcia from U. of Miami

How can universities harness the power of social media to elevate their institution, engage students, and build lasting communities on and off campus? Geisha Garcia, Exec

The Top 5 Marketing Trends for 2025 Based on Research with Todd Lebo

How can B2B brands use original research to drive thought leadership and marketing success? Todd Lebo, CEO and Partner of Ascend2, specializes in helping businesses creat

How Consumer Insights Lead to Trust at the Weather Channel with Randi Stipes

How does the weather influence your daily decisions, from your morning routine to your mood? Randi Stipes, CMO of The Weather Company, understands the profound impact of

Digging for Gold(en) Social Comments with Matthew McGrory from Arwen

How can brands create safer, more engaging digital spaces while maximizing the impact of their social media efforts? Matthew McGrory, CEO of Arwen AI, shares how AI-drive

The Evolution of the Creator Economy from Attention to Insights with Jamie Ray

How do you turn brand interactions on social platforms into moments that feel personal, meaningful, and community-driven? Jamie Ray, founder and CEO of Buttermilk, knows

Leveraging #FOMO to Inspire Action with Tristan Diehl

What are the secrets for managing socials of vastly different properties across the Casino & Hospitality space? Tristan Diehl, Enterprise Director of Social Media at San

Creating Magical Moments Through Social at Hilton

How do you take a global hospitality brand and make it feel personal, heartfelt, and human? Dannii Ceniceros, Senior Analyst, Global Social Engagement at Hilton, reveals

Social Pros Winter Break

An Honest Conversation About Authenticity with Ravi Hampole

What does it take to refresh a global brand like Lululemon? Ravi Hampole, SVP of Global Brand Creative, returns to Social Pros to reveal how the team has been working on

How Southwest Airlines Navigate the World of Influencer Relationships

Building a successful influencer program isn't just about campaigns. It's about connections. On this episode of Social Pros, Kara Salazar, Senior Influencer Marketing Spe

Greatest Hits: How Bennie Johnson Amplifies Magic at the American Marketing Association

As it's Thanksgiving week, we're taking a moment to look back at one of our favorite episodes with Bennie F. Johnson, CEO of the American Marketing Association. In this c