Trade Show University for Virtual & Live Events

274 - When Everything Goes Wrong: Leadership & Resilience with Navy Veteran Joey Case

What happens when everything goes wrong—and you're the one everyone is counting on? Whether you're managing a trade show, leading a business, or facing unexpected chall

273 - How BIG Gorgeous Goals Can Drive Your Trade Show Results - with Julie Ellis

How do you set better trade show goals, improve trade show ROI, and generate more qualified trade show leads? In this episode of Trade Show University, Jim Cermak talks

272 - Stop Losing Trade Show Leads: The Follow-Up Strategy That Actually Works

What happens after the trade show? You collect hundreds of badge scans, business cards, and contacts… take them back to the office… dump them into your CRM… and then st

271 - How to Captivate Any Audience at a Trade Show or Conference - Bridgett McGowen

What separates an average presentation from one that leaves audiences inspired—and lining up to talk with you afterward? In this episode of Trade Show University, host J

270 - Why Most Trade Show Booths Fail (and How to Fix It) - Steve Woodruff, King of Clarity

Why do so many trade show booths get ignored? Because most exhibitors try to say too much. In this episode of Trade Show University, host Jim Cermak sits down with Stev

Strategic Demand Generation That Drives Revenue at Trade Shows - Alison French

Want to generate real revenue—not just badge scans—at your next trade show? In this episode of Trade Show University, we sit down with Allison French (founder of ShowSc

UK vs US Trade Shows: What Exhibitors NEED to Know Before Going Overseas!

Are all trade shows created equal? Absolutely not — especially when crossing the Atlantic! In this episode, host Jim Cermak welcomes Andy Hickinbotham from Tecna UK to di

UK vs US Trade Shows: What Exhibitors NEED to Know Before Going Overseas!

Are all trade shows created equal? Absolutely not — especially when crossing the Atlantic! In this episode, host Jim Cermak welcomes Andy Hickinbotham from Tecna UK to di

UK vs US Trade Shows: What Exhibitors NEED to Know Before Going Overseas!

Are all trade shows created equal? Absolutely not — especially when crossing the Atlantic! In this episode, host Jim Cermak welcomes Andy Hickinbotham from Tecna UK to di

267 - How to Host a Successful Offsite Event with Wine Expert Michael Green

We've all attended offsite events that fell flat — low turnout, awkward vibes, and missed opportunities. So how do you make sure your offsite event actually works? In th

266 - 4 Killer mistakes You are Making and How to Fix Them

Are you unknowingly sabotaging the results from your trade shows? If you're doing one of these four killer mistakes, you are ruining your shows, and nobody may ever know

265 - 5 Trade Show Tips NOBODY will Tell You - these are FIRE!!

Here's 5 super effective Trade Show Tips that NOBODY is talking about! Some may even ruffle some feathers! Why isn't anyone telling you these tips? Because they make you

264 - More Money & Less Stress with a Financial Reset - with Joel Bromley

Planning for Trade Shows is stressful enough, let alone when you are overwhelmed by stress at home. Because that stress follows you to work. So in this different episode

263 - The Best Event THEMES and How to Create them - with Kimberly Kee

Should your Corporate Event or Tradeshow have a Theme? Corporate Event Marketer & Trade Show professional, Kimberly Kee of Kee Consulting, joins Jim Cermak of Trade Show

262 - Tips from Professional Magician to Maximize Trade Show Leads & ROI - Scott Tokar

Strategies for How to take trade show lead generation to the next level from a professional Magician! Scott Tokar, owner of Corporate FX joins Jim Cermak of Trade Show Un

261 - 13 Trade Show Secrets you Need to Know in 2025

There are 13 Secrets to win at trade shows you and your business need to know! These are things most businesses don't do, and they can multiply the results, leads and sal

Ep 260 - Entrepreneur SUCCESS STORY Case Study - LESSONS from First BIG Trade Show -

Innovative New Product entrepreneur and small business owner, Lauren McLaughlin of ChangeUp Kids (https://www.changeupkids.com), shares her story of how she found huge su

259 - Award Winning Event Marketer talks Success Tips & Strategies - with Laura Woods

Today you are going to learn from an Award Winning event and marketing manager about Goal Setting, Sourcing, Networking and more. So excited to have Laura Woods, Event an

258 - 8 Tips to Hit Your Goals when the Trade Show is SLOW

You're an exhibitor working a trade show or conference when all of a sudden, the traffic stops. What happened to the Attendees? Where is everyone? What do you do? I'm goi

Sell MORE Event Tickets & Keep More MONEY - with Ashley Stanford

How to attract More Attendees to your Trade Shows, Conferences and Events, Sell More Tickets, and Keep More Money! Get the Tips on using the right Marketing and Ticket Pl