Paid Media For The Rest Of Us - Digital Marketing Demystified for Real-World Use

Likes Don’t Pay the Bills- Moving Away From Vanity Metrics

Have you ever celebrated a post’s hundreds of likes… only to realize it didn’t bring in a single sale? In this episode, April Borovskaya gets real about vanity metrics, 

Low Quality Search Terms, Bad App Placements & Bears, Oh My!

What if you could save hundreds or even thousands of dollars in ad spend just by clicking a few buttons inside Google Ads? In this episode of Paid Media for the Rest of U

Your Website Is Killing Your ROI (Here’s How to Fix It)

Is your website quietly draining your ad dollars? You might be running great campaigns, but if your website isn’t optimized, you’re leaving ROI on the table. In this epi

The #1 Way Most People Waste Money on Ads

Series: How to Not Waste Your Ad Budget Episode 6: The #1 Way Most People Waste Money on Ads If you’re spending money on ads without proper conversion tracking, you’re

Choosing The Right Agency Partner: When an Agency is the Right Fit for Your Paid Media Campaigns

What’s the ONE costly mistake nearly every business makes before hiring a paid media agency? The answer? Waiting until it’s too late. When is really the right time to hir

When to Hire a Freelancer and How to Find the Right One for Your Paid Media Campaigns

Freelancers can be a flexible and powerful solution for your paid media needs if you hire the right one. In this episode, April Borovskaya gets real about how to know whe

How to Run Your Own Paid Media, and What to Expect

Is running paid media campaigns on a small budget really possible without wasting your money? In this episode of Paid Media for the Rest of Us, host April Borovskaya take

When to Go Solo, Hire a Freelancer, or Get an Agency

When should you manage paid media yourself, and when is it time to call in backup? In this episode, April Borovskaya breaks down the real differences between running ads

My Journey to Paid Media and Why You Don't Need a Marketing Degree to Succeed

In this debut  episode of Paid Media for the Rest of Us, host April Borovskaya shares how an unlikely career path — one that started with horseback riding lessons and no

Trailer

Paid Media for the Rest of Us is the podcast for marketers who’ve suddenly been handed a digital marketing plan and budget—with no training, no roadmap, and way too many