The AI Marketing Companion

AI Agents Are Draining Marketing Budgets? | Brad Wardell

Bots are clicking your ads, and AI is making buying decisions you never approved. How do you benefit from AI agents without losing control of your ad budget? In this e

Personal AI Agents vs. Brand Agents: The Next Battle in AI Commerce

What happens when your personal AI agent starts shopping with a brand's AI agent? Sandy Carter talks with Diaz Nesamoney, CEO of DaVinci Commerce, about the shift from GE

Where Should Your Next Marketing Dollar Go? | Al, Budgets & the CMO's Dilemma

CMOs are putting more than 15% of their marketing budgets into Al. But 70% say their own marketing processes aren't ready for it. Where Does Your Next Marketing Dollar

New Research! What's WRONG with Content Marketing Today

Andy Crestodina has asked more than a thousand content marketers the same questions every year since 2014, which makes him the only person holding a twelve-year record of

40% of Marketing Budgets Are Moving to Creators. Here's Why

Creators are dead. Long live creators. The experimental era of creator marketing is over, and 40% of marketing budgets now flow to creators. The brands still treating tha

The real AI Status Symbol

What is the real AI status symbol in 2026? It may not be what you think. Artificial intelligence is changing how we work, create, communicate and compete. But beyond si

Shira Lazar: 5 Creator Lessons for Marketers

TIME Top 100 creator Shira Lazar shares her creator playbook. Before "creator" became a career path, Shira Lazar was already building one. In this episode of The AI Ma

The Devil Wears Prompts | Cathy Hackl on the Brand You No Longer Control

Cathy Hackl on what AI is doing to brands. Fewer than 10% of the sources AI assistants cite rank in Google's top 10 for the same question. Your brand equity moved and nob

We're All in the Diaper Business (And Mark Schaefer Explains Why)

The biggest disruption in marketing history isn't coming for your job. It's coming for your customer. In this episode of The AI Marketing Companion, Sandy Carter sits d

How a 24-Year Army Veteran Built 360K LinkedIn Followers by Telling Stories

America turns 250 this year. Every brand on the planet is reaching for the moment. And most of them are about to miss it completely. Michael Quinn has spent years study

Your Brand's Soul Isn't Dead, It Just Needs AI Done Right | Tatyana Kanzaveli

A few weeks ago, I was talking with a marketing leader who summed up the challenge facing most teams in a single sentence: "We need to create three times more content w

The AI Shift Marketers Must Know: Claude Just Overtook ChatGPT

Anthropic's Claude has officially surpassed ChatGPT in enterprise adoption—but that's not the biggest story. The real shift is happening beneath the surface. In this

AI Slop Or Original Thinking?

AI has solved one of marketing's oldest problems: creating content at scale. Now it may be creating a new one. In this episode of The AI Marketing Companion, Sandy Ca

Will AI Take My Job? Insights from a Mother-Daughter Conversation

Will AI take your marketing job? That's exactly what this conversation explores. In this mother-daughter discussion, we talk about how AI is changing marketing, creat

The 5 Must-Know AI Lessons for Marketers

Described AI is changing marketing faster than any technology shift we've seen before. The question is no longer whether marketers should use AI. The question is who will

DaVinci And OpenAI Shipped Agentic Commerce

Everyone is talking about agentic commerce. DaVinci and OpenAI just shipped it. Sandy Carter sits down with Diaz Nesamoney to unpack what the news means for marketers wh

Lilypath's Dan Nestle on LinkedIn as AI Branding For You!

Dan Nestle, founder of Lilypath, joins Sandy Carter on The Marketing Companion to unpack a shift most professionals have not noticed yet. AI systems are now interpreting,

The Director Behind the World's First AI Film at Tribeca Has a Message for Every Marketer

If your ads are being skipped, your emails are going unread, and your campaigns are blending into the noise, this episode is your wake-up call. What do Disney, a pool f

Customer Experiences and AI - The Next Competitive Moat

What happens when marketing moves beyond campaigns and becomes experience, emotion, and intelligence (AI) combined? In this episode, I sit down with Kenny Lauer, one of

Shhhhhh! Don't Tell, But We're Sharing the 5 Top Community Building Secrets

She built a 75,000+ member community. Then she shut it down. What she did next reveals the 5 secrets every community builder needs to know. Dana Malstaff turned Boss Mo