The Agents of Change Digital Marketing Podcast

How to Use Substack for Business Growth with Tracy Friedlander

Substack has been on my radar for a while, but I'll be honest: I wasn't sure it had much to offer someone who already has a blog, an email list, and a few social channels

What Marketers Get Wrong About AI Search with Andy Crestodina

Every few months a new acronym shows up promising to replace the last one, and this year it's GEO. I brought Andy Crestodina from Orbit Media back on the show to settle a

Turn AI Into Your Best Referral Source with Vivienne Wagner

Every time you ask ChatGPT or Claude for a recommendation, you're training it to know you better, and that changes everything about how customers find your business. My g

Why Your Google Ads Keep Underperforming with Jeff Coleman

If your Google Ads budget keeps climbing while your results stay flat, you're not alone, and you're probably starting in the wrong place. My guest this week is Jeff Colem

How to Turn Website Traffic Into Leads with Irwin Hau

Here's a question I ask every business owner who complains their marketing "isn't working": when's the last time you actually looked at your website like a stranger would

How to Build Trust on LinkedIn with Kaila Vander Horn

LinkedIn is the one social platform that hasn't burned me out yet, and after this conversation, I understand why a lot more businesses should be paying closer attention t

The Neuroscience of Storytelling with Jennifer Gardner

You already know stories beat spreadsheets when it comes to winning people over. But what if the story itself isn't even the most important part? This week I'm talking wi

Beating Big Competitors through Local SEO with Nick Cohen

If you've ever felt like local search is a game rigged for the big guys with bottomless ad budgets, this episode is going to change how you think about winning. My guest,

Email Welcome Sequences That Convert with Allea Grummert

Most of us obsess over growing our email list, then greet new subscribers with... nothing. Maybe a generic "thanks for signing up" if they're lucky. Allea Grummert, email

Simplify Your Marketing Analytics with Kyle Akerman

If you have ever opened your Google Analytics, felt your eyes glaze over, and quietly closed the tab, this episode is for you. I sat down with Kyle Akerman, a digital mea

NotebookLM for Marketers AI Workflows with Lisa Monks

If you've been using ChatGPT or Gemini and quietly wondering whether you can trust everything it tells you, there's a Google tool built to solve exactly that problem. Not

Creating Better Graphics with AI with Jeff Sieh

If your AI-generated images are starting to look like everyone else's, you're not alone. The problem isn't the tools. It's the approach. Jeff Sieh, visual content expert

AI Visibility and the Buyer Journey with Tom Rudnai

If you've been trying to get your business cited by ChatGPT or Google's AI Overviews, you might be optimizing for the wrong thing entirely. Tom Rudnai, founder of Demand-

AI Legal Risks Every Marketer Should Know with Sharon Toerek

If you've been using AI tools to create content, generate ideas, or speed up your workflow, you probably haven't spent much time thinking about what could go wrong legall

Behavioral Science Tricks for Marketers with MichaelAaron Flicker

If you've ever wondered why some brands just seem to "stick" while others fade into the noise, the answer might have less to do with budget and more to do with brain scie

Agentic AI for Marketing and SEO with Eliot Prince

I first found Eliot Prince the way most of us find the good stuff online: by falling down a YouTube rabbit hole. I was researching Claude Cowork, his video popped up, and

Canva AI Tools Every Marketer Should Know with Maliha Khan

If you've ever opened Canva, slapped some text on a template, and called it a day, you're barely scratching the surface. Canva has quietly rolled out a suite of AI-powere

Better AI Images with Prompts (and Practice) with Ross Symons

If you've ever typed a prompt into an AI image tool and ended up with something that looks like a corporate stock photo had a fever dream, you're not alone. Getting genui

Content First or Design First? Settling the Debate with Sarah Johnson

You've probably been there: the new website launches, it looks great, and then six months later you're wondering why the bounce rate is brutal and nobody's converting. Ch

Fix Your Leaky Sales Funnel with Jason Kramer

You spend good money getting people to your website. They fill out the form. And then... nothing. No one follows up. Or someone follows up once, gets no reply, and moves