Tapped In | Craft Beer Marketing + Social Media Strategy for Brewery Teams

16: The Gap Between Your Taproom and Your Feed

Send us Fan Mail Your brewery has a vibe. The question is whether people can feel it from your Instagram. In this episode, I talk about how to capture the experience of

15: How to Make Your Instagram Actually Reach Your Neighbors

Send us Fan Mail If the people who live near your brewery don't know what's happening at your brewery, it's time to get more local with your Instagram. In

14: How to Use Customer Complaints, Questions, and Reviews to Create Better Content

Send us Fan Mail Customer complaints aren't always just problems to fix. They can also be opportunities to create better content. In this episode, I talk about how

13: The No-Experience Guide to Running Your Brewery's Instagram

Send us Fan Mail Nobody hands you a manual when you inherit your brewery’s social media, so consider this the one you should have received on day one. Whether you volunt

12: Create for Your Audience, Not the Algorithm

Send us Fan Mail Ever wonder why content that used to perform suddenly goes quiet? It's probably not a glitch, it's the algorithm reflecting what your audience

11: How to Write Better Hooks AKA Your Guide to More Views

Send us Fan Mail Every great hook needs fuel, literally. In this episode, I break down the FUEL framework, my go-to method for writing hooks that actually stop the scrol

10: What Working With Me Actually Looks Like

Send us Fan Mail Ever wonder what actually happens after you book a sales call with me? In this episode, I walk you through exactly what it's like to work together

9: 4 New Instagram Features Brewery Teams Should Know About

Send us Fan Mail Instagram had a busy summer of updates, and not all of them are worth your time as a brewery social media manager. In this episode, I break down four re

8: How to Turn Your Brewery's Strength Into Content That Converts

Send us Fan Mail Not every brewery can have it all, and honestly, you don't need to. In this episode, I break down a framework my husband gave me for what actually

7: Creating a Consistent Aesthetic Without a Designer

Send us Fan Mail Your grid is one of the first things someone sees when they land on your profile and it's communicating something about your brand whether you&apos

6: 6 Instagram Metrics Every Brewery Social Media Manager Should Track

Send us Fan Mail Metrics haven't always been my favorite, and they're definitely not easy to figure out when you're drowning in work.  In this episode, I

5: What I Learned Watching My Husband Scroll

Send us Fan Mail You've heard "know your audience"—but most people stop at demographics. Knowing how your audience actually behaves when they're scrolling is a

4: My Story: From Technical Writing to Craft Beer and Why I Do This Work

Send us Fan Mail Since I ask you to tell your story, I figured I should tell mine. In this episode, I share how I got here—from a guidance counselor's office at Ge

1: How to Create Fans of Your Brewery

Send us Fan Mail What does it actually take to turn your Instagram followers into regulars—people who don't just like your posts but show up for you, again and agai

2: Hiring Help for Your Brewery Without a Budget

Send us Fan Mail You can't be everywhere at once and honestly, you shouldn't try to be. In this episode, I'm talking about how to get your staff involved

3: Should You Post a Reel or a Photo? Here's How I Think About It

Send us Fan Mail Not every post needs to be a Reel—but knowing when to use video versus photo can make a real difference in who sees your content and what they do with i