Circana Unpacked

#9 - Circana Unpacked and Uncorked

Circana's experts in the alcoholic beverage space, Rob Stevo and Elaina O'Keefe, join the Circana Unpacked podcast to spill the tea (or hard tea, as it may be) on trends

#8 - Complexity, Clarity, and Culture: How Marketing Builds Brands and Businesses

Behind every tagline, there’s a story and a process.  In this episode of Circana Unpacked, Circana’s Chief Marketing Officer Misty Muscatel Davis unpacks the strategy beh

#7 - Look Now: What’s Trending in Apparel, Footwear, and Accessories

We’re talking style in the latest episode of Circana Unpacked. Circana fashion pros Kristen Classi-Zummo, Executive Director and Industry Advisor, Apparel, and Beth Golds

#6 - Retail Media Unpacked

How can companies achieve real measurement, meaningful household growth, and true accountability in a fragmented, fast-moving marketplace? That’s one of the biggest quest

#5 - Unpacking CPG Trends — from GLP-1s to New Pockets of Growth

Dynamics are always shifting in the CPG world, and in today’s market, avenues for growth range from health and wellness to AI-driven personalization to a renewed focus on

#4 - Serving Up the Future of Foodservice

Even as uncertainty continues in the overall marketplace, foodservice operators have reasons for optimism and opportunities for growth. David Portalatin, SVP and industry

#3 - Navigating the Seismic Shifts in TV Viewing

Television is entering one of its most consequential moments, as marketers face more choices, faster innovation, and higher expectations for accountability. This episode

#2 - How 7 Generations are Shaping Demand – and What that Means for Brands and Retailers

Sally Lyons Wyatt, Circana’s Global EVP & Chief Advisor, Consumer Goods & Foodservice Insights, joins the podcast to explore the fascinating dynamics of today’s unprecede

#1 - Why Success in 2026 Will Go to Organizations Grounded in Truth

Circana’s President and CEO, Stuart Aitken, joins the podcast and unpacks: The ways in which AI is becoming embedded in everyday decisions, transforming how consumers li

#179 - Harnessing the Power of Social Media: Launching New CPG Products with Impact

There are more stories to share from Circana’s New Product Pacesetters, our annual roundup of the top-selling CPG new products. In this special episode, Joan Driggs and L

#178 - Sustainability: What the U.S. Can Learn From EMEA

For the past six years, Circana has collaborated with NYU's Stern Center for Sustainable Business to produce a report on sustainability in the consumer packaged goods (CP

#177 - The Convenience Channel: Trends, Challenges, and Opportunities

There are more than 150,000 convenience stores across the U.S., and while multiple chains make up the majority, these typically small-format stores can vary widely from u

#176 - Navigating Consumer Uncertainty: The Role of CPG and Retail

Household spending has shifted due to high inflation and economic uncertainty. Consumers are prioritizing essential items like groceries while often forgoing discretionar

#175 - Exploring Winning Strategies of CPG Growth Leaders

While they differ in size of revenue, U.S. CPG Growth Leaders all found innovative ways to connect with fragmented consumer communities using a range of growth levers. Sa

#174 - Licensing’s Growth Opportunity

Globally, licensing is a $365 billion business. The U.S. comprises about 60% of the market. Kristen McLean, senior executive director, The Circana Entertainment Knowledge

#173 - Global Insights: The Rise of CPG Private Brands Across Regions

As a share of the total CPG/FMCG market, private brands vary across major global regions. In the EU, private labels account for nearly 39% of total market value and 47% o

#172 - Time to Refresh Fresh Grocery: Identifying Opportunities for Growth

Inspired by their recent Top Trends in Fresh webinar, Jonna Parker, team lead, Circana’s Fresh Foods group, and Kelly Krumholz, perimeter client insights consultant, prov

#171 - Innovation is Back at CES 2025, and It’s More than AI

Dive into the cutting-edge innovations and trends from CES 2025 with Circana’s tech analysts Paul Gagnon, Ben Arnold, and Mike Crosby. This episode explores the transform

#170 - Revolutionizing Weight Loss: The Impact of GLP-1 Medications on Consumer Behavior

The impact of GLP-1 (glucagon-like peptide 1) usage for weight loss on the CPG food and beverage, nonfood, and other industries is just beginning. It’s going to influence

#169 - Discover the Nuances of Beverage Consumers

Carbonated soft drinks and bottled water are the universally preferred beverages across generations. From there, nuances emerge that shed light on the life stage prioriti