Product Marketing Life

The AI marketer's blind spot with Josh Porter

When every company generates copy from the same handful of models, brand identity starts to collapse. Josh Porter, founder of Thunderwolf Consulting and former Google C

Product marketing inside one of America's largest regulated banks with Pallavi Shrivastava

Product marketing in banking operates under constraints most PMMs never encounter. Pallavi Shrivastava, VP of Product Marketing at US Bank, came from scaling startups a

Why AI governance in product marketing is failing, with Tom Crist

Only 15% of organisations have effective AI governance, and product marketing is feeling that gap. Tom Crist, Principal at Fluvio, has spent his career building product m

Product marketing is messy (but that’s the fun part), with Wendy Werblin, ScriptPro

What happens when you’re hired as the first product marketer in a 30‑year‑old, engineering-led company? In this episode, Wendy Werblin, Director of Product Management, P

PMM in industries that run on gut feel, with Maitri Gandhi, Hoshizaki

Most product marketers learn their craft in SaaS, where data is everywhere. Maitri Gandhi, product marketing specialist at Hoshizaki America, works without it. She talk

Managing up, out, and across with Mike McGee, Vantaca

Mike McGee, Director of Product Marketing at Vantaca, joins the show to share his journey from retail sales to leading marketing teams – including a pivotal stop in custo

So what, why, & who cares? A framework with Doug Kimball, Digital Science

In this episode, we're joined by Doug Kimball, Senior Director of Product Marketing at Digital Science, who shares his unconventional journey from counseling to product m

The best of Product Marketing Life: Game-changing insights from 2023

In this episode of Product Marketing Life – the final episode of 2023 – host Mark Assini has orchestrated an insightful series of discussions with some of the foremost ex

Maximizing impact: How to elevate sales enablement value with Justin Dorfman, Co-Founder & CEO at AssetMule

In this episode of Product Marketing Life, Mark Assini is joined by Justin Dorfman, Co-Founder & CEO of AssetMule.  During their chat, Justin shares his thoughts on the

How product marketing operates at a digital product agency | Meghan Pfeifer, Innovatemap

In this week's episode of Product Marketing Life, host Mark Assini is joined by Meghan Pfeifer, Senior Product Marketer and Brand Strategist at Innovatemap. The pair di

Running a product marketing focused agency | Raechel Lambert, Olivine

This week on Product Marketing Life, host Mark Assini is joined by Raechel Lambert, Co-Founder and VP of Product Marketing at Olivine. Rachel has held a variety of prod

Transitioning into product marketing | Yi Lin Pei, Teachable

This week on Product Marketing Life, host Mark Assini is joined by Yi Lin Pei, the Director of Product Marketing at Teachable. She has over 11 years of experience in B2

Navigating buy versus build conversations with prospective customers | Jack Preece, Linnworks

This week on Product Marketing Life, host Mark Assini is joined by Jack Preece, Product Marketing Executive at Linnworks. Jack is a data and design-led product marketer

Differentiating developer product marketing from traditional product marketing | Averie Wong, LinkedIn

This week on Product Marketing Life, host Mark Assini is joined by Averie Wong, Product Marketing Manager, Developer Platform & Experience at LinkedIn. Before diving int

Technical career guidance on how to start (and grow) your PMM career, with Al Dea | Product Marketing Life

This week on Product Marketing Life, host Mark Assini is joined by Al Dea, host of PMA's newly released series Product Marketing Careers. An experienced product marketer

The ups and downs of introducing product marketing at a start-up company | Saad Asad, ChartHop

This week on Product Marketing Life, host Mark Assini is joined by Saad Asad, Senior Product Marketing Manager at ChartHop. Saad shares his experiences of working in prod

Transitioning from education to PMM, with Chad Meirose

This week on Product Marketing Life we’re joined by Chad Meirose, Product Marketing, Core User Engagement at Clever Inc. Chad's experiences in the Education sector are f

The nuts & bolts of narrative building, with Maria Massad

This week on Product Marketing Life we’re joined by Maria Massad, Senior Product Marketing Manager at G2 to take a deep dive into the world of narrative building. Maria s

Product Marketing Life | Tamara Schebel, Klue

This week on Product Marketing Life we’re joined by Tamara Schebel, VP of Product at Klue. Tamara shares insights, examples of success, and foundational tools on where an

Product Marketing Life | Vincent Xu, Google

We got together with Product Marketing Manager at Google, and PMA ambassador, Vincent Xu, for a fascinating discussion on digital accessibility in APAC’s emerging markets