The PPC Den: Amazon PPC Advertising Mastery

How to Find Your Amazon Cross-Sales and True Organic Sales

Today Mike is joined again by Steve Patenaude, the closest thing this show has to a PPC detective, to open a case that starts with a boring question and ends somewhere mu

Amazon Is Taking Ad Spend From Your Seller Balance [Claws Out Ep. 1]

Amazon started pulling your ad spend straight out of your seller balance on August 1, 2026 no credit card float, no points, no 25-60 day settlement window. In this Claws

How to Build an AI "Second Brain" for Your Amazon Business

Today Mike is joined by Dan Head of AMZ Elite, a full-service Amazon consultancy with 20 years of experience, to talk about the thing every AI-curious seller keeps circli

How to Forecast Amazon PPC Spend & Revenue Before You Spend a Dollar

Today Michael welcomes back Priscilla Wagner of Relentless B2C, Marine Corps veteran, and quite possibly the most spreadsheet-brained guest in Badger Nation. She's been o

Can Amazon PPC Success Be Predicted? (Classic)

In this episode of our podcast, featuring Mansour Norouzi from Incrementum Digital, we focus on forecasting for Amazon PPC. We discuss moving from a flexible spending str

How to Combine Organic, PPC & Ranking Data with AI to Optimize Every Amazon Keyword

Today Michael is coming to you solo  recording from summer vacation in Switzerland to share a presentation he built for his friend Elizabeth Greene's seminar on AI-based

Can Agencies Serve as Teachers in Amazon Selling? (Classic)

Wondering why some Amazon sellers do really well and others don't? In this video, Michael and Destaney Wishon from BetterAMS share their own ups and downs with Amazon ads

How to Use AI & Spreadsheets to Prevent Amazon Stock-Outs

Today, we are joined by the amazing Maryna from the Ad Badger team. If you have ever wondered why your Amazon PPC performance suddenly dropped, even when your bids, keywo

How to Launch Meta Ads as an Amazon Seller

Sean Stone of Spillover Commerce joins Mike to explain why most Amazon sellers fail when they try Meta ads and the fix: anchor your first campaign to a real event, not a

Actually Useful Use Cases of AI in Amazon Marketing

In this episode, host Mike chats with Shane White from NoBul Partners about practical and highly effective ways to use AI in Amazon marketing.  Shane explains his transi

Amazon Growth Lessons from an 8-Figure Agency: Audit-Proof Accounts & Client Goal-Setting

Welcome back to The PPC Den! This episode we're pulling back the curtain on how a real Amazon agency runs behind the scenes from AI to accountability. Michael sits down

Amazon Sponsored Prompts: How to Use the New Report & Stop Bleeding Ad Spend

Welcome back to another episode where we’re diving deep into the next big shift in Amazon advertising: Sponsored Prompts.  You've probably seen those little blue AI ques

Is Amazon's Free Flexible Shopping Insights Data Actually Making You Money?

Amazon just made its premium first-party (1P) data including Flexible Shopping Insights (FSI) and Audience Segment Membership completely FREE to query in Amazon Marketing

How to Audit Your Amazon PPC Account Using Bulk Files and Business Reports

In this episode, Mike takes you behind the scenes of a real Amazon account. He breaks down how to audit your brand using a bulk file and a business report. First, he look

How to Avoid Micromanaging Your Amazon PPC Team

Today we are joined by Steve Walters, a leading Amazon FBA expert and the founder of Waltsco agency. Let’s be honest: Amazon margins are getting tighter, and it is so ea

Inside the Badger Den: Episode 2 | Unlocking Total Control with the New Ad Badger Custom Bid Engine

Welcome to the second episode of Inside the Badger Den!This series is your backstage pass to Ad Badger, where we bridge the gap between powerful Amazon PPC software and h

You’re Not Out of Stock, So Why Are Your Sales Down?

Ever noticed your Amazon sales dropping and immediately blamed your ads? We all do it! In this episode, Michael and Campaign Manager Olena reveal a massive secret about w

Why Amazon PPC Bulk Files Are More Powerful Than Ever (And How to Get Started)

Hey! I just recorded a killer episode with Anton from SellWave Agency all about Amazon PPC bulk files. I know spreadsheets sound boring, but paired with AI, they are a to

3 Bad Habits in Amazon PPC It's Time to Break

In this episode, we stumble upon a surprisingly effective Amazon PPC strategy: giving your mouse a break.  Honestly, we all know that itch to jump into our campaigns and

Why Your Amazon Ad Revenue Is Misleading (Same SKU vs Other SKU)

This time we're diving into something truly under the radar that I've been thinking about for years: the eternal battle of Same SKU versus Other SKU ad sales. A lot of s