On Brand with Nick Westergaard

How Identity Unlocks Leadership

The brands we build are shaped by the cultures we build around them. But what happens when the culture tells you that parts of who you are don't quite belong? Arturo Nune

Scaling e.l.f. Cosmetics from the Ground Up

What happens when a brand that once mattered stops mattering? Joey Shamah has spent more than two decades answering that question, from co-founding e.l.f. Cosmetics to bu

Why Confidence Is a Habit, Not a Trait

What happens to an organization when people stop believing in themselves? Dr. Cindra Kampoff is a confidence researcher and performance psychology expert who has worked w

Amplifying Your Voice to Lead Others

What happens to your voice when everyone has AI helping them find the right words? Gina London, an Emmy-winning former CNN correspondent and author of Amplify You, has co

Ron Johnson on Steve Jobs & Building the Apple Store

Before the first Apple Store opened, the experts said it would fail within a year. But Ron Johnson saw a different story. As the retail pioneer who worked directly alongs

Can You "Rewild" the Corporate Mind?

What if the biggest threat to your organization isn't disruption from the outside, but the way you operate inside? Tom Dennis argues that many companies have become overc

Great Technology Isn't Enough

AI may be everywhere, but Brian Herr says the technology itself isn't the competitive advantage. The real moat, he argues, is data, distribution, and trust. As founder an

Emergent Leadership Beats Overwhelm

Leaders have more advice, tools, and resources than ever. So why are so many still overwhelmed? Don Gregori says we've been missing the bigger picture. He's the COO of Fi

The Woman Behind the Aflac Duck

What can happen in 30 seconds? For Linda Kaplan Thaler, quite a lot. She’s the creative force behind some of the advertising world’s most unforgettable ideas, from the Af

Why AI Is a Mirror and Not a Tool

Most conversations about AI focus on the technology. David Dean thinks we're looking in the wrong place. In his new book, An Inbox Between Us, AI and the Reality of Moder

Five Thought Leadership Avatars for Scaling Ideas

What does it really take to turn expertise into influence? My guest this week has spent the last two decades answering that very question. Bill Sherman is the COO of Thou

The AI Brand Speed Trap

What if AI isn't just changing marketing, but changing what a brand actually is? Melissa Jackson-Parsey has spent her career helping some of the world's most recognizable

Uncommon Leadership in Times of Change

What if the qualities we call “uncommon leadership” are actually the ones that should be ordinary? After leading at IBM, AT&T, Pitney Bowes, SuperValu, and Walmart throug

Mortal Kombat Madness Over Mediocrity

How do you go from producing Dirty Dancing to building the global Mortal Kombat franchise? Today’s guest, legendary producer Larry Kasanoff, has raised over a billion dol

Positioning in Eight Words (or Fewer!)

What makes you different? Do you have a concise and compelling answer to that question? When it comes to positioning, less is more. But too often, companies get wordy and

Why Leaders Need to Rethink Resistance

Your team isn’t trying to sabotage your new corporate strategy—their brains are just wired to fight it. In this episode, Salesforce change leader and neuroscience expert

The Invisible Engine Behind Every Brand Decision

We like to think our buying decisions are completely rational and deliberate. The truth is that most consumer behavior is driven by subconscious perception and invisible

Capturing Coachella Lightning in a Bottle

When Addison Rae headlined Coachella this year and the crowd lost it to “Fame Is a Gun,” the cultural momentum felt instant. But the social infrastructure behind that tra

Creating a Workplace System That Delivers Joy

The perk trap is costing organizations thousands while leaving teams burned out. Yolanda Fraction, author of the book Joyful Workplaces, joins us to share how leaders can

Designing for Humans Instead of the Machine

Branding is losing its personality. In the race for digital efficiency, the world has succumbed to “blanding”—clean, neutral, and entirely safe design built for algorithm