On Brand with Nick Westergaard

Can You "Rewild" the Corporate Mind?

What if the biggest threat to your organization isn't disruption from the outside, but the way you operate inside? Tom Dennis argues that many companies have become overc

Great Technology Isn't Enough

AI may be everywhere, but Brian Herr says the technology itself isn't the competitive advantage. The real moat, he argues, is data, distribution, and trust. As founder an

Emergent Leadership Beats Overwhelm

Leaders have more advice, tools, and resources than ever. So why are so many still overwhelmed? Don Gregori says we've been missing the bigger picture. He's the COO of Fi

The Woman Behind the Aflac Duck

What can happen in 30 seconds? For Linda Kaplan Thaler, quite a lot. She’s the creative force behind some of the advertising world’s most unforgettable ideas, from the Af

Why AI Is a Mirror and Not a Tool

Most conversations about AI focus on the technology. David Dean thinks we're looking in the wrong place. In his new book, An Inbox Between Us, AI and the Reality of Moder

Five Thought Leadership Avatars for Scaling Ideas

What does it really take to turn expertise into influence? My guest this week has spent the last two decades answering that very question. Bill Sherman is the COO of Thou

The AI Brand Speed Trap

What if AI isn't just changing marketing, but changing what a brand actually is? Melissa Jackson-Parsey has spent her career helping some of the world's most recognizable

Uncommon Leadership in Times of Change

What if the qualities we call “uncommon leadership” are actually the ones that should be ordinary? After leading at IBM, AT&T, Pitney Bowes, SuperValu, and Walmart throug

Mortal Kombat Madness Over Mediocrity

How do you go from producing Dirty Dancing to building the global Mortal Kombat franchise? Today’s guest, legendary producer Larry Kasanoff, has raised over a billion dol

Positioning in Eight Words (or Fewer!)

What makes you different? Do you have a concise and compelling answer to that question? When it comes to positioning, less is more. But too often, companies get wordy and

Why Leaders Need to Rethink Resistance

Your team isn’t trying to sabotage your new corporate strategy—their brains are just wired to fight it. In this episode, Salesforce change leader and neuroscience expert

The Invisible Engine Behind Every Brand Decision

We like to think our buying decisions are completely rational and deliberate. The truth is that most consumer behavior is driven by subconscious perception and invisible

Capturing Coachella Lightning in a Bottle

When Addison Rae headlined Coachella this year and the crowd lost it to “Fame Is a Gun,” the cultural momentum felt instant. But the social infrastructure behind that tra

Creating a Workplace System That Delivers Joy

The perk trap is costing organizations thousands while leaving teams burned out. Yolanda Fraction, author of the book Joyful Workplaces, joins us to share how leaders can

Designing for Humans Instead of the Machine

Branding is losing its personality. In the race for digital efficiency, the world has succumbed to “blanding”—clean, neutral, and entirely safe design built for algorithm

The Science (and Secrets) of Building Super Teams

What if the secret to a high-performing team isn’t found in a pep talk or a personality test but in the cold, hard data of behavioral science? Today we are joined by Dr.

The Story Behind Mrs. Meyer's Clean Day

Building a brand that lasts requires a bundle of promises, an uncompromising dedication to craft, and a healthy dose of grit. Monica Nassif, the force behind Mrs. Meyer’s

Kindness as a Competitive Edge

How does a brand move from being a commodity to being a community? Scott Woodward joins the show to discuss why kindness is no longer a "soft" marketing line but a high-l

The Intuitive Intelligence Advantage in an AI World

Personal branding isn't about the perfect headshot or a polished LinkedIn bio anymore. In an AI-saturated world, the leaders who stand out are the ones brave enough to le

The Values Gap: What Do You Really Stand For?

We all claim to have values, but do we actually know how to use them when the stakes are high? Paul Ingram, the Kravis Professor of Business at Columbia Business School a