AEC Marketing for Principals

You Can’t Scale Chaos: Why Project Management Matters in AEC

Project management in AEC firms generally doesn't go beyond the technical aspects of the business, such as schedules, budgets, and quality controls that keep a build

How UNC Chapel Hill Thinks About Capital Projects, Design Partners, and the Future of Campus Planning

Higher education capital planning, university procurement, and what it really takes to win AEC work with a public university anchor this conversation with Howard Wertheim

From Proposal Production to Strategy: How AEC Marketing Must Change

AI promised AEC marketing teams more speed. What it delivered was a mirror. Katie Cash sits down with Rachelle Ray, Head of AEC Marketing Innovation at OpenAsset, about

The Evolving Role of AEC Marketing Inside JE Dunn’s Industrial Business Unit

AEC marketing is shifting from a reactive, proposal-driven function into a strategic discipline that drives demand. Justin Davidson of JE Dunn has helped lead that change

How to Build a Data-Driven Growth System for AEC Firms with ProjectMark's COO, Noel Brady

If your firm is still waiting for the RFP to show up before getting serious about winning the work, you are already behind.  Katie Cash chats with Noel Brady, Co-Founder

Inside The Modern AEC Marketer with Judy Sparks

The old AEC marketing playbook is no longer enough, and as the AEC truth teller, Judy Sparks is here to say what the industry has been too polite to admit out loud… the w

Why Podcasting Belongs in Your AEC Marketing Plan with Tom Schwab

Podcasting may be the most underutilized business development tool in the AEC industry right now. Tom Schwab, CEO and Founder of Interview Valet, is joining Katie Cash t

Inside Gensler Atlanta: Leadership, Culture, and the Future of AEC

Good leadership in architecture has never been just about knowing how to design a building. Tory Winn, Principal and Co-Managing Director of Gensler's Atlanta offic

Why Process Discipline Is the Hidden Advantage in Engineering Firms

Great engineering firms do not scale on talent alone. They scale on repeatable systems and a culture of accountability. Suzie Engel, PE, President and Owner of Motz Engi

Aligning Executive Vision with Brand Strategy with Brasfield & Gorrie's Emily Cannon

Brand is no longer a support function in AEC. It is a strategic lever that shapes perception, culture, recruitment, and long-term growth. Katie Cash sits down with Emily

Engineering Firm Leadership and Marketing Alignment with Barge Design Solutions

What does it take to lead a 70-year engineering firm into its next chapter of growth without losing the culture that built it? Katie Cash sits down with Carrie Stokes, P

How Big Urban Projects Get Funded, Approved, and Built with Jack Cebe from The Stitch

What does it really take to get a major urban infrastructure project funded, approved, and built? Jack Cebe, President & CEO of The Stitch at the Atlanta Downtown Improv

Preparing the Next Generation of AEC Leaders at Georgia Tech with Dr. Georg Reichard

The future of the AEC industry is being shaped long before professionals step onto a jobsite, and it starts in the classroom. Dr. Georg Reichard shares how Georgia Tech’

Commercial Real Estate Trends AEC Leaders Should Watch with Jue Wang

The future of commercial real estate is being shaped by a more intentional, client-first approach that prioritizes alignment, transparency, and long-term value across eve

Data Driven AEC Marketing And Knowledge Management with Katie Robinson

What happens when AEC marketing owns the data story and becomes a true strategic partner to the firm? Katie Cash sits down with Katie Robinson, Chief Marketing Officer a

AEC Marketing Budgeting From the Ground Up with Jason Kruger

Consistent, ground-up financial planning is the difference between hopeful growth and profitable growth for AEC firms. Katie Cash sits down with Jason Kruger, Partner at

Knowledge Is Power: How AEC Firms Are Leveraging Data to Win Smarter with Chris Parsons

Knowledge has become one of the most valuable assets in the AEC industry. Chris Parsons, founder and CEO of Knowledge Architecture, joins host Katie Cash to explore how

Driving Impact at the Intersection of Marketing, Sales, and Strategy in AEC with JE Dunn Construction’s Lee Jarboe

Winning more of the right work starts long before the RFP. It starts with pipeline discipline, proactive positioning, and breaking down silos. Marketer turned business d

Building a Business, Brand, and Culture with Natalia Castro

Great firms aren’t just built on great design; they thrive through smart operations, strong culture, and client-focused strategy. Natalia Castro, COO of Saltz Michelson

Why Case Study Stories Matter More Than Ever with Leslie Blaize

People remember stories, not facts—and that’s why your case studies might be your strongest marketing tool. Leslie Blaize, freelance content strategist and case study ex