The Multifamily Marketers Podcast

Ep 59: Your Leasing Team Is Getting Leads. Are They Getting Leases?

Getting leads is one thing. Turning those leads into signed leases is another—and sometimes the difference comes down to what happens during a single conversation. In t

Ep 58: Is Your Corporate Website Helping - or Hurting - Your Leasing?

Your property websites get plenty of attention—but what about the website behind the company managing those properties? In this episode of The Multifamily Marketers Pod

Ep 57: Your Next Leasing Competitor Is the Renter's AI

What happens when AI stops simply helping renters search for apartments—and starts doing the research, comparing, screening, and eventually taking action for them? In t

Ep 56: Your Neighborhood Might Be Your Best Amenity

Your pool, fitness center, and clubhouse aren't the only amenities you're selling. Sometimes, your best amenity is everything outside your front door. In this episode o

Ep 55: Your Dashboard Looks Great So Where Are The Leases?

Your marketing dashboard might look impressive—but if you can't connect the numbers to tours and leases, are you really measuring performance? In this episode of The Mu

Ep 54: Your Apartment Is Being Googled Less — So How Are Renters Finding You?

Google is still important—but it's no longer the only place renters are discovering apartment communities. In this episode of The Multifamily Marketers Podcast, hosts J

Ep 53: I Asked ChatGPT to Find Me an Apartment - Here's What Happened

What happens when a renter skips Google altogether and asks AI to find them an apartment? In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Ca

Ep 52: One Year Later – What 52 Episodes Taught Us About Multifamily Marketing

One year. Fifty-two episodes. Countless conversations about what's changing in multifamily marketing. In this special anniversary episode of The Multifamily Marketers P

Ep 51: How to Plan Your 2027 Multifamily Marketing Spend

Building next year's marketing budget isn't about copying last year's numbers—it's about preparing for how renters will search tomorrow. In this episode of The Multifam

Ep 50: The 10-Minute Marketing Audit Every Property Should Do Every Monday

What if you could catch marketing problems before they cost you leases—all in just 10 minutes a week? In this episode of The Multifamily Marketers Podcast, hosts Josh G

Ep 49: Marketing Through a Slow Leasing Season

When leasing slows down, cutting your marketing budget might feel like the obvious move—but it could actually make the problem worse. In this episode of The Multifamily

Ep 48: AI in Multifamily - What Operators Are Actually Asking

AI is everywhere—but how are multifamily operators actually using it? In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break d

Ep 47: Stop Selling Apartments. Start Selling Lifestyle.

Renters aren't just looking for four walls and a floor plan—they're looking for a place that fits their lifestyle. In this episode of The Multifamily Marketers Podcast,

Ep 46: Beyond the ILS - Where Renters Actually Start Their Search Today

The renter journey has changed—and relying only on ILS platforms is no longer enough to win leases. In this episode of The Multifamily Marketers Podcast, hosts Josh Gri

Ep 45: Outreach Marketing Isn't Dead

Digital marketing gets most of the attention—but some of the best leasing opportunities still happen offline. In this episode of The Multifamily Marketers Podcast, host

Ep 44: You Don't Have a Lead Problem. You've Got a Quality Lead Problem!

More leads don't always mean more leases—and sometimes the real problem isn't lead volume, it's lead quality. In this episode of The Multifamily Marketers Podcast, host

Ep 43: Apartment Marketing Advice We Secretly Can't Stand

Not all apartment marketing advice is good advice—and some of the most common recommendations may actually be hurting your results. In this episode of The Multifamily M

Ep 42: One Month Free Rent Isn't a Marketing Strategy

One month free is not a marketing strategy—and in today's competitive multifamily market, generic concessions are no longer enough to stand out. In this episode of The

Ep 41: Are Apartment Websites Getting Worse?

Apartment websites may look better than ever—but are they actually performing better for renters? In this episode of The Multifamily Marketers Podcast, hosts Josh Grill

Ep 40: Organic vs. Paid Social - Where Multifamily Marketing Wins in 2026

Should multifamily properties focus on organic social media, paid social advertising—or both? In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo an