Marketing · Lily Comba and Sarah Crow
Field Notes: Creator-led Growth Podcast
by Lily Comba and Sarah Crow
The operator’s playbook for brand, creator, and growth. Field Notes is the influencer marketing podcast for brand marketers and creator partnership leads who want to know what's actually working. Hosted by operators with 20 years of combined experience and hundreds of millions of budget managed, we unpack influencer marketing strategy, creator partnerships, and brand deals the way people inside the room actually talk about them. Every episode goes past the surface trends. We break down what's driving performance, where brands and creators get it wrong, and how the best teams are evolving creator strategy across Instagram, TikTok, and YouTube. Topics include creator-led growth, customer acquisition, brand building, lifecycle marketing, community, partnerships, measurement, attribution, scaling teams, and the real stories behind campaigns, product launches, and business decisions that worked (and the ones that didn't). No gatekeeping. No recycled frameworks. Just real strategies, real examples, and a touch of chaos. New episodes bi-weekly.
