Brandfathers

Why No One Follows Brands Anymore

This week, Oren, Ashwinn, and Jordan debate whether building a brand account is still worth it and what brands should do instead. CHAPTERS 00:00 The Brandfathers are ba

How AI & Prediction Markets Bought Every Creator in America

The Brandfathers break down how the sponsorship bag got so big nobody's ashamed of taking it and why AI can't win the culture war it's already losing. Plus: why a top 0.5

How Tech CEOs Made Everyone Hate AI

The CMO job became impossible this year. AI killed the work. Search killed the funnel. And the best marketers are now saying no to million-dollar offers. 00:00 World Cup

How the Algorithm Decides Who Wins

Nike's "walkers tolerated" ad broke aspirational marketing. Hoodie brand CMFRT is doing $1B with 10,000 creators on retainer. And if your content's flopping it's not the

Master’s marketing, Coachella billboards & the basics of influencer marketing strategy

Mercedes shipped 600 cars to Augusta, Phoebe Gates offered a creator $400 for a brand deal, and we speed-rated every Coachella billboard. Plus... is marketing being rebra

How the 'new media' is getting rich (and why you’re not)

OpenAI just bought TBPN for a reported $200–300M — and almost everyone is misreading why. The Brandfathers break down what the deal actually means for new media, why 800

How Creators Replaced the Entire PR Industry

This week we break down why creators have replaced the entire PR industry — from Jordan's YouTube golf tour launch that outperformed traditional press, to Alex Earle buil

Why Silicon Valley Is Suddenly Desperate for Marketers

Paul Graham finally admitted what marketers have known for years: we're in the Age of Brand. We break down why the founding marketer is now worth more than the engineer

Why the Best Creatives Are Making More Money Than Ever

We walked past an agency activation in Venice that no one was using. That kicked off a full conversation about why agencies keep selling ideas that die on arrival. Plus

A Marketer's Guide to Licensing & Collabs

From the Frida Baby packaging crisis to the billion-dollar business of brand licensing this episode covers it all. We brought on Steve Starobinsky, Head of Partnerships a

How YouTube Replaced ESPN for an Entire Generation

This week the fathers talk all things sports marketing, specifically who is getting the attention of the youth now and how they're doing it. 0:00 Intro 3:56 Today's Lin

How the Highest-Converting Brands Are Marketing in 2026 (real examples)

This week the Father discuss marketing funnels and how you can tactically apply them to any business. 0:00 Intro1:40 Paid ads strategy5:25 Meta ads basic setup structure9

The Playbook for Selling Bold Ideas to Boring Bosses

This week the Fathers discuss how to get interesting marketing approved by big/old fashioned companies and bosses. 00:00 Introduction and Context 02:40 Understanding I

The 3 Tech Shifts Every Marketer Needs to Watch in 2026

This week the Fathers talk new Technology, Super Bowl ads and Current Events. As always, thanks for watching. Let us know your feedback in the comments. Subscribe for

The AI Marketing Strategies Top Brands Secretly Started Using in 2026

This week The Fathers returned discussing the latest AI Strategies Top Brands and Marketers are using in 2026 and how you can apply them to your own business/life/ Intr

2025 Marketing Trends Explained (what we can learn)

This week the fathers broke down running conferences, marketing trends and bantered about some recent events. Intro 0:00 Biggest running conference of the year 0:42 20

How to make boring businesses go viral (real life playbook)

This week Oren and Jordan talk marketing for boring businesses and how unsexy industries are perfect for blowing up on social media. Intro 0:00 Regional/New business ma

How to get attention on social media (brand examples)

This week the Fathers talk about a handful of people and brands getting attention online. Intro 0:00 Political banter 1:43 Internet Invitational 15:00 Google Pomelli

The new model of shopping (how to take advantage)

This week the Fathers talk modern marketing and how to stay ahead of the 8-ball. What is changing and how to take advantage of it. As always, thanks for watching. Let u

Viral campaigns explained (Skims, Ramp, Jaxson Dart)

Check out Particl: https://www.particl.com/reports/content/bfcm-2025?utm_source=IG%2FTT&utm_medium=Video&utm_campaign=Jordan This week the fathers discuss virality, show