Real Story on Martech

Getting to Martech 4.0

The future of marketing won't be defined by channels—it will be defined by customer intelligence, AI, and connected architectures. In this episode, Tony Byrne and Jarrod

AI and the Future of Personalization

Learn what Martech leaders should be doing today to build a scalable foundation for AI-driven personalization tomorrow. In this episode, Tony Byrne and Jarrod Gingras exp

The Present and Future of Martech with Scott Brinker

Hosts Tony Byrne and Jarrod Gingras sit down with Scott Brinker, chief martech analyist and advisor and creator of the iconic Martech Landscape Supergraphic, to unpack th

The Future of Agencies in an AI World

As AI reshapes marketing, what happens to the role of agencies? In this episode, hosts Jarrod Gingras and Tony Byrne explore how enterprise teams must rethink agency rela

Taxonomy and Your Martech Stack

Hosts Jarrod Gingras and Tony Byrne welcome taxonomy expert Stephanie Lemieux, president & principal consultant at Dovecot Studio, to explore the critical role of taxonom

DAM and Your Content Demand Chain

Tony Byrne and Jarrod Gingras explore the future of digital asset management in an AI-driven world. They break down the shift from DAM as a passive content repository to

Agents and the Future of Your MarTech Stack

Agentic AI is being hailed as the future of the MarTech stack—but is it truly transformational or just the latest hype cycle? In this episode, Jarrod Gingras and Tony Byr

What We’re Grateful for in Martech

In this Thanksgiving episode, Tony Byrne and Jarrod Gingras trade their usual vendor skepticism for gratitude as they reflect on what’s going right in the Martech world.

Is Your Vendor a Zombie?

Some martech vendors are “zombies” — drifting through the market on legacy code, outdated R&D, or dwindling venture cash. Hosts Jarrod Gingras and Tony Byrne of the Real

Career Killers & Kudos for MarTech Leaders

Real Story Group founder Tony Byrne and managing director Jarrod Gingras share the biggest career killers and kudos for MarTech leaders, based on decades of advising ente

A Roadmap for Your DAM Journey

Jarrod Gingras and Tony Byrne break down the four phases of Digital Asset Management (DAM)—from chaotic file storage to AI-powered predictive content platforms. Whether y

How Top Martech Leaders Tackle Big Challenges

Jarrod and Tony share real-world lessons from enterprise Martech leaders—covering what’s working (and what’s not) across key areas like customer data, personalization, co

Why IT Industry Analysts Suck

Jarrod and Tony explore why major analyst firms often mislead enterprise tech buyers—by favoring big vendors, recycling outdated ideas, and creating hype-driven, nonsensi

Martech Selection: The Good, the Bad, and the Ugly

Choosing the right MarTech platform is one of the most critical — and most commonly botched — decisions enterprise teams face. Real Story Group’s Jarrod Gingras and Tony

The Future is Legless: A New Martech Paradigm

Is headless architecture enough in today’s complex, AI-fueled marketing landscape? Hosts Jarrod Gingras and Tony Byrne introduce the provocative concept of “legless” arch

Vendor Bullying: What It Is and How to Stop It

In this debut episode, hosts Jarrod Gingras and Tony Byrne of Real Story Group tackle a pervasive problem in the martech industry: vendor bullying. Drawing from over two

Trailer

This no-BS podcast cuts through the hype to bring you the “real” stories behind marketing technology. Enterprise advisors Tony Byrne and Jarrod Gingras of Real Story Grou