The PO Show!

Theo Erasmus: Serve as Well as Sell | The Brand Builder (Long)

Theo Erasmus has been a soldier and a conscientious objector, a crime reporter, and a strategist for Google and Johnnie Walker. Now he's here to make the case that market

Lisl Macdonald: Perspective Collecting at the Crinkly Edges | PO Notes (Short)

Short on time? Here are my favorite nuggets from my conversation with Lisl Macdonald, founder of Spring and Atlas, and a woman who calls her own profession "perspective c

Lisl Macdonald: Perspective Collecting at the Crinkly Edges | The Brand Builder (Long)

Lisl Macdonald spent a decade inside BT, Ogilvy, and Virgin's biggest brand machines, sat on the management team through a London Stock Exchange IPO, and just walked a gr

Mark Hadfield: You Can't Feel Data | PO Notes (Short)

Short on time? Here are my favorite nuggets from my conversation with Mark Hadfield, founder of Meet the 85%, co-founder of Dose of Reality, and the guy who quit a secure

Mark Hadfield: You Can't Feel Data | The Brand Builder (Long)

Mark Hadfield's proof that the truth about a brand's customers lives in their kitchen, not their spreadsheet, and the fridge won't lie, even when the person does. Mark s

Jacob Sanders: Cheap Genius & Why Nobody Wants to Pay for Creativity | PO Notes (Short)

Short on time? Here are my favorite nuggets from my conversation with Jake Sanders – Grammy-nominated composer, sonic branding expert, and creative director at Audio Cont

Jacob Sanders: Cheap Genius & Why Nobody Wants to Pay for Creativity | The Brand Builder (Long)

Jake Sanders wrote the theme music for this very show, scored a documentary on a shoestring budget, and once turned a law firm's marketing department into a full stage mu

Rob Meyerson: Brand Naming is Risk Mitigation Strategy | PO Notes (Short)

Short on time? Here are my favorite nuggets from my conversation with Rob Meyerson – brand naming expert, founder of Heirloom, and co-author of Designing Brand Identity.

Rob Meyerson: Brand Naming is Risk Mitigation Strategy | The Brand Builder (Long)

Rob Meyerson wrote the book on brand naming, literally, and he's here to remind us that picking the perfect name has a lot less to do with inspiration than it does with k

Mel Barfield: Shorten the Gap | PO Notes (Short)

Short on time? Mel Barfield's whole philosophy fits in three words: Shorten the Gap. Not to mention a few more "Mel-osophies" that should probably be on a t-shirt: "Nepot

Mel Barfield: Shorten the Gap | The Brand Builder (Long)

Mel Barfield turned "just a career advisor with a knack for words" into a Women in Marketing Award, a copywriting agency, and a LinkedIn following that recognizes her in

The PO Show! Pilot Episode

Before the guests show up, the host Phillip Oakley makes the case for the show itself: the name, the theme song, and why every episode comes in two lengths. Welcome to T

The PO Show! Trailer

I've wanted to do this for a while: The PO Show! is officially becoming a thing. And while the show may carry my nickname thanks to the need for distinctive assets, it's