The PO Show! artwork

Marketing · Phillip Oakley

The PO Show!

by Phillip Oakley

The PO Show! unpacks real marketing wisdom from business owners and experts who've actually rolled up their sleeves to do the work to build brands. We tuck into a curious look at what actually works, so you can build brands worth remembering and buying. Every episode is served up in two ways to listen, with zero patience for grift, empty jargon, or shiny objects. Tuck into the Brand Builder for the full story and parables for learning, or grab the PO Notes if you just want the tasty takeaways in 10-15 minutes. Or use the short version to test a guest you're not familiar with, then dive into the longer version to learn more. Ditch the short-term shenanigans. Hold two ideas in your head at once. Leave the shiny tech behind. What's left is curiosity and a genuinely distinctive brand — the kind people remember, and the kind they buy.  A Common Giant production.

Latest episodes

Showing 6 · updated from the feed

Rob Meyerson: Brand Naming is Risk Mitigation Strategy | PO Notes (Short)

Short on time? Here are my favorite nuggets from my conversation with Rob Meyerson – brand naming expert, founder of Heirloom, and co-author of Designing Brand Identity.

Sep 9
10 min

Rob Meyerson: Brand Naming is Risk Mitigation Strategy | The Brand Builder (Long)

Rob Meyerson wrote the book on brand naming, literally, and he's here to remind us that picking the perfect name has a lot less to do with inspiration than it does with k

Sep 9
1 h 19 min

Mel Barfield: Shorten the Gap | PO Notes (Short)

Short on time? Mel Barfield's whole philosophy fits in three words: Shorten the Gap. Not to mention a few more "Mel-osophies" that should probably be on a t-shirt: "Nepot

Sep 9
12 min

Mel Barfield: Shorten the Gap | The Brand Builder (Long)

Mel Barfield turned "just a career advisor with a knack for words" into a Women in Marketing Award, a copywriting agency, and a LinkedIn following that recognizes her in

Sep 9
1 h 40 min

The PO Show! Pilot Episode

Before the guests show up, the host Phillip Oakley makes the case for the show itself: the name, the theme song, and why every episode comes in two lengths. Welcome to T

Sep 9
5 min

The PO Show! Trailer

I've wanted to do this for a while: The PO Show! is officially becoming a thing. And while the show may carry my nickname thanks to the need for distinctive assets, it's

Sep 4
1 min

Chart positions

Where The PO Show! ranks today in each Apple Podcasts chart (US, Sep 10, 2026).

#130 ▲ 3 Marketing US

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About The PO Show! on Reason.fm

Here you find the Apple Podcasts chart positions of The PO Show!, its latest episodes to listen to directly, and reviews from listeners. Rankings are updated daily for the United States.

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