The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

How to Create Affiliate Relationships That Last

Affiliates stick around when they know you're not treating them like a name on a spreadsheet. Strong relationships are what keep partners engaged, responsive, and willing

How to Tell Affiliates When Something Goes Wrong

Something is going to go wrong in your affiliate program eventually. A launch gets delayed. A tracking issue pops up. A commission changes. A promo doesn't go the way you

How to Plan Your Day as an Affiliate Manager

Affiliate managers have a lot pulling at their attention: recruiting new partners, activating the ones who signed up, answering questions, checking stats, creating resour

How to Fix the Biggest Problems Holding Back Your Affiliate Program

Every affiliate program runs into problems. Some show up before you ever recruit your first affiliate, like choosing the right tracking software, fixing website issues, d

Affiliate Fraud: Red Flags Every Program Should Watch

Affiliate fraud is rare, but when it happens, it can cost you real money, damage your program, and create a mess you wish you'd caught sooner. The good news is, you don't

How to Make Affiliate Webinars Convert Better

Affiliate webinars can bring in a flood of leads and still leave a lot of sales on the table. The difference usually comes down to what happens before, during, and after

How to Find What's Wrong with Your Affiliate Program and Fix It

You started an affiliate program, but it's not growing the way you expected. Before you recruit more partners, raise commissions, or start changing everything at once, yo

Affiliate Program Support: 5 Things Your Partners Need

Affiliates can't promote well if they're guessing. They need more than a link and a login. They need the right tools, the right direction, and the right kind of support f

How to Recruit Affiliates Who Keep Promoting

An affiliate program gets fragile when all the sales come from one or two big partners. The goal is to build a deep bench of loyal promoters who believe in what you sell,

How to Recruit Affiliates from Competitor Leaderboards

Your best affiliate prospects are usually hiding in plain sight... on other people's leaderboards. In this episode, I'm breaking down how to recruit affiliates from compe

How to Get Affiliates to Plan Their Promotions in Advance

Affiliates promote more when you stop asking them to "just send something" and start giving them a clear plan. In this episode, I'm showing you how to create promotion pl

How to Make Your Affiliate Program Stand Out to Affiliates

Affiliate programs are everywhere now, so if you want the right partners, you can't just be "another program with a link." In this episode, I'm breaking down how to make

How to Expand Your Affiliate Program Internationally

Expanding your affiliate program internationally can unlock growth you'll never get if you only recruit in one country, but it also comes with a few practical wrinkles th

The 6 C's of Elite Affiliate Programs (Part 4)

Most affiliate programs don't lose affiliates because the product is bad... they lose them because it's harder to promote your offer than someone else's. In this final ep

The 6 C's of Elite Affiliate Programs (Part 3)

One of our clients did about a $5 million affiliate launch and he estimated roughly 40% of that came from one thing... coaching the affiliates. Not "here's your link, goo

The 6 C's of Elite Affiliate Programs (Part 2)

Most affiliate programs communicate in a way that makes affiliates tune out... or walk away. Too many emails, not enough clarity, missing details, last-second requests, a

The 6 C's of Elite Affiliate Programs (Part 1)

Most affiliate programs look different on the outside... but the ones that win year after year all have a few fundamentals in common. This episode kicks off my 6 C's seri

How to Choose the Right Affiliate Manager

Choosing an affiliate manager can feel like a guessing game... until you know what to look for. In this episode, I'm breaking down the traits and skills that actually mat

How to Get Affiliates Excited to Promote

Got a promotion coming up soon? In this episode, I'm breaking down how to get affiliates excited to promote and keep that energy building right up to launch day... using

How To Avoid The Biggest Affiliate Program Mistakes (Part 2)

Over the years, I've made enough affiliate-program mistakes to fill a small handbook... and a few of them were the kind you don't forget because they come with real conse