Crack It In An Hour

What's the next great candy brand?

This week on Crack It in an Hour, Romain brings the team a delicious challenge: can they create a candy brand from scratch in one hour? In a candy market flooded with pr

Can hometown pride be the solution to all our problems? — ft. Laura Gardner, Local Style

This week on Crack It in an Hour, founder of Local Style Chips and longtime friend of the pod Laura Gardner brings Romain, Jesse, and the team a question that hits differ

Does Harley Davidson have a brand problem?

This week on Crack It in an Hour, Jesse brings a problem that sounds simple but gets weird fast: how do we sell Harley Davidson to the next generation? Harley has legend

Should Adults Have More Sleepovers?

The Crack It team is back, welcoming the newest member of the Significant team, Loie Greenwood!  His challenge to the group: how do we bring back sleepovers for adults?

Can we fix messaging?

This week on Crack It in an Hour: Simon brings the team a problem that's near and dear to his heart—how do we fix modern day messaging? The average Microsoft worker rece

Can taste be taught? — ft. Owen Williams

Can Taste Be Taught? Crack It in an Hour What makes someone have "good taste"? Is it something you're born with, or can it actually be learned? In this episode, Simon,

Make America Cool Again

This week on Crack It in an Hour, Jesse brings Roman and Simon a challenge that hits close to home: how do we make the US a cool place to visit again? International tour

How do we bring danger back in people's lives?

This week on Crack It in an Hour, Simon brings us a problem: how do we add more danger back into our lives? Here's the paradox: we're safer than ever—traffic deaths down

Should more people smoke cigarettes? — ft. Ben Majoy

Make sure to buckle up for this weeks episode where special guest Ben Majoy brings a very unconventional problem to Jesse, Simon, and Romain.  Majoy argues cigarettes de

Can people aspire to less? — ft. Biff Butler

This week on Crack It in an Hour, special guest, and friend of the pod Biff Butler brings Simon, Maria, and Jesse a hefty question: how do we get people to aspire to less

How do we get more people to thrift?

This week on Crack It in an Hour, Romain brings a deceptively simple question: how do we get more people to go thrifting? With Gen Z embracing secondhand while adoption d

It's time to say "Hi" to your neighbor

When did saying “hi” to the person next door get so weird?Maria brings Jesse and Simon a deceptively simple problem: people are talking to their neighbors less. Has techn

How do we revive the library — ft. Brooke Lonegan, Audible

This week on Crack It in an Hour, Brooke Lonegan, Head of Creative Strategy at Audible, brings Simon and Jesse a challenge hiding in plain sight: how do we make people ca

Let's make hot air balloons cool

This week on Crack It in an Hour, Simon brings Maria and Jesse a problem that sounds quaint on the surface but gets weird fast: how do we make hot air balloons cool? Some

How do we get the world to wear sunscreen?

Romain brings us a problem that should already be solved: how do you get people to wear sunscreen? The danger is obvious. The solution is cheap, available and easy to und

2 Problems: Breaking up friendships & Penalty shootouts.

In this first-ever two-problem episode, Romain and Jesse tackle two surprisingly complicated questions. First: how do you end a friendship that’s become toxic? Unlike rom

Crack It Quick | Timothée Chalamet — ft. Sylvain Tron, CYLNDR Studios

Live from Cannes at the PayPal Ads Studio, Sylvain Tron from Cylndr Studios drops a deceptively juicy question on the table: does Timothée Chalamet have a branding proble

Crack It Quick | Male loneliness — ft. Maria Galleriu, 72andSunny

Maria Galleriu from 72andSunny joins the crew live from Cannes (at the PayPal Ad Studio) and drops a heavy one on the table: the male loneliness epidemic. She comes armed

Crack It Quick | Financial literacy — ft. Gareth Kay, Coinbase

Crack It on the Croisette continues at Cannes Lions, live from the PayPal Ads Studio — and this time the challenge comes from guest Gareth Kay of Coinbase. His question:

Crack It Quick | Aging out — ft. Kirsten Rutherford, Doordash

Crack It heads to the Croisette in Cannes for a fast 20 minutes at the PayPal Ads Studio — and this time the challenge comes from guest Kirsten Rutherford, Executive Crea