The Art of Franchise Marketing

From Physical Therapist to 42 Franchise Locations in Two Years: Matt Staley on Building Trua Senior Living Locators

When a parent falls and can't safely return home, families get a list of assisted living communities from the hospital and a few weeks to choose. Dr. Matt Staley, PT

Selling Happiness: Frios CEO Cliff Kennedy on Mobile Franchising, Emotional Storytelling, and AI That Works Like 20 Employees

Cliff Kennedy spent eight months as a Frios Gourmet Pops franchisee before buying the whole company in 2018. Back then, Frios had about 12 brick-and-mortar shops. During

What It Takes to Turn a Business Into a Successful Franchise with Michael Hartel

In this episode of The Art of Franchise Marketing, Michael Hartel, Founder and CEO of Cabinet IQ, shares the marketing, operational, and strategic insights behind the com

Purpose, Profitability & Growth: The LearningRx Approach to Franchise Marketing with Kim Hanson

How do you grow a franchise brand while maintaining trust, consistency, and purpose across every market? In this episode of The Art of Franchise Marketing Podcast, Erin

Franchise Marketing: Brand, Local Growth, Data & AI with Mishelle Payne

In this episode of The Art of Franchise Marketing, Erin Martin sits down with Mishelle Payne, SVP of Marketing at HomeWell Franchising, to explore what it takes to build

The Power of Local: Grassroots Marketing, Community & the Human Connection with Shoshannah DiDomenico

In this episode of the Art of Franchise Marketing Podcast, Erin Martin sits down with Shoshannah DiDomenico, Director of Field Marketing at Scooter’s Coffee, to explore t

How Data-Driven Decisions Fuel Franchise Growth with Nathan Allman

In this episode of The Art of Franchise Marketing, Erin welcomes Nathan Allman, Co-Founder of Chefs for Seniors, to discuss how he helped grow a family-inspired concept i

Mastering Franchise Marketing and Winning Local Search in the Age of AI with Ashley Beckwith

Ashley Beckwith, Senior Digital Marketing Manager at Stellar Service Brands, joins Erin Martin to discuss how franchise brands can build scalable marketing systems that d

How to Build a Successful Franchise Through Systems, AI, and Leadership with Dan Deak

Building a successful franchise takes far more than a great business idea, it requires proven systems, exceptional training, and a commitment to supporting franchisees ev

The Franchise Marketing Playbook That Built 400+ Locations with Rick Mayo

After more than three decades in the fitness industry, Rick Mayo has learned that sustainable franchise growth isn't built on chasing every new marketing trend, it&a

From NASCAR to Building a Brand for Driver Education with Brad Coleman

In this episode of The Art of Franchise Marketing, Erin Martin sits down with Brad Coleman, retired NASCAR driver and the leader behind SafeWay Driving, to explore his re

How Grit, Failure, and Bold Marketing Built Foxy Box with Kyla Dufresne

Success isn't built on getting everything right, it's built on learning from what goes wrong. In this episode, Kyla Dufresne shares how she grew Foxy Box from a

Building Franchise Growth Through Coaching, Culture & Innovation with Pete Baldine

In this episode of The Art of Franchise Marketing, Erin Martin sits down with Pete Baldine, Chief Growth Officer of Moran Family of Brands, to discuss what it takes to gr

Building Human-Centered Franchise Systems with Mark Van Wye

In this episode, Mark Van Wye, CEO of Zoom Room, shares how technology, AI, and data-driven marketing are transforming the franchise industry. From creating “socializatio

The Future of Franchise Development and AI with Patti Rother

In this episode of The Art of Franchise Marketing, host Erin Martin sits down with Patti Rother, founder and CEO of Root+Rise to explore how AI is reshaping franchise dev

Building Confidence & Community Through Youth Fitness with Christina Collins

 In this episode, Christina Collins, founder of NeverStopMoving365, shares her journey from PE teacher and personal trainer to franchise founder on a mission to get 1 mil

Building a Modern Wellness Brand with Chelsea Penne from Main Squeeze Juice Co.

In this episode, Chelsea Penne, Senior Marketing Manager at Main Squeeze Juice Co., shares insights into brand marketing, leveraging research and data, and innovative str

Local Marketing Secrets, Economic Shifts, and What's Actually Working with Gordon Borrell

What does local marketing look like after the pandemic and is AI helping or hurting businesses? In this episode of The Art of Franchise Marketing, Erin Martin talks with

What It Really Takes to Lead Multi-Brand Franchise Marketing with Chad Palmer

In this episode, Chad Palmer, CMO of United Franchise Group, breaks down what it takes to scale and modernize franchise brands in today’s fast-moving digital landscape. F

Scaling Smarter: Franchise Growth, Community, and Data with Tony Zaccario

In this episode, Tony Zaccario, President and CEO of Stretch Zone, breaks down what it takes to scale a franchise brand the right way. From growing to over 400 locations