Keep It Local | Local Media Association

Beyond advertising: Todd Handy on monetizing local content

Local newsrooms have more valuable assets than they may realize. The challenge is figuring out how to turn those assets into sustainable revenue. Todd Handy, founder and

The Economic Opportunity Lab, One Year Later — with Dana Piccoli

Local newsrooms are often asked to cover the economy — but rarely have the tools to cover economic mobility at a granular, data-driven level. One year ago, Local Media As

The Audience You Don’t Hear From: What Pew Learned About News Engagement

The loudest members of your audience may not be the most representative. New research from Pew Research Center divides Americans into four broad groups based on how they

Leo Cusimano on Building Trust, Revenue and Sustainable Local Media

What makes a local media company valuable to its community — and sustainable as a business? Leo Cusimano has spent 34 years with Dallas Voice, including the past 13 as p

Tim Franklin on local news’ historic transformation

Local news is losing more than two newspapers a week—but that is only one side of the industry’s story. Tim Franklin, professor and John M. Mutz Chair in Local News at N

Building a Sustainable Future for Local News with Liz White

Sustainable local journalism requires more than a single source of revenue. It requires experimentation, collaboration and a culture willing to embrace transformation. L

Why local news is essential, with Dean Baquet

Former New York Times executive editor Dean Baquet believes the erosion of local journalism is helping drive America’s civic and political divisions. In this conversatio

The $1.1 Billion Cost of America's Local News Crisis | Matt Baker with Rebuild Local News

What does the local news crisis actually cost communities? According to new research from Rebuild Local News, the answer is about $1.1 billion every year in higher borro

How Connecticut Public Uses AI to Surface Stories Hidden in Public Meetings

Artificial intelligence is creating new possibilities for local newsrooms — including finding stories that they might not otherwise know about. In this episode of Keep I

Journalism Careers Are Changing: Bridget Thoreson on Navigating What's Next

The journalism profession is undergoing significant change, leaving many media professionals wondering what comes next. In this episode of Keep It Local, host Ryan Welto

Podcasting for Local Media: A Practical Playbook for 2026

Podcasting can feel intimidating for local media organizations. Questions about equipment, studios, editing, distribution and monetization often stop projects before they

Rising Star in Innovation: Ruby Jones on Community Storytelling, Media Literacy and the Future of Local News

What happens when a journalist sees critical gaps between communities and local media? For Ruby Jones, the answer was to build something entirely new. Ruby is the found

2025 Digital Innovation Awards | Local Media Association

Local Media Association revealed its 2025 Digital Innovation Awards on Wednesday, celebrating the local media organizations, journalists and teams pushing the industry fo

1 Year of Keep It Local: The Ideas, Strategies and Trends Shaping Local Media

This special anniversary episode of Keep It Local, a podcast from the Local Media Association, looks back at a full year of conversations with leaders across the local ne

The Opportunity for Local Media Companies With Reels

Vertical video is rapidly becoming one of the most powerful tools available to local media companies — both for audience engagement and new revenue opportunities. In thi

How broadcast stations can turn “Best Of” into a 6-figure revenue engine

For decades, “Best Of” programs have been associated with newspapers. But broadcast stations are increasingly discovering they may be even better positioned to win in thi

Winning with zero- and first-party data with Todd Handy

Third-party data is fading. Privacy regulations are tightening. Platform referrals are shrinking. So what’s the plan? On this episode of Keep It Local, Ryan Welton is j

Looking ahead to AI in 2026: Ways newsrooms can use it well

Ethan Holland joins the Keep It Local podcast from Local Media Association to discuss the real state of AI in 2026 — from newsroom workflows and ethics to emerging tools

How news audiences feel about AI use by newsrooms: What a new LMA–Trusting News survey reveals

As artificial intelligence becomes more common in journalism, one question matters most: what do audiences actually think about newsrooms using AI? In this episode of Ke

How Lookout Local is proving local journalism can work | Keep It Local

Lookout Local turns five this year — and its story offers one of the clearest roadmaps yet for rebuilding local journalism. In this episode of Keep It Local, host Ryan W