We're Not Marketers

PMA Offered Us $200. We Said "No Deal", and Built Our Own Event

This is the Death to Marketing episode. Zach, Eric and Gab take stock of what it has actually cost to build a conference from nothing: the $200 sponsorship offer that set

How a Guy Who Graded Film Got Tricked Into Product Marketing w/ Jason Druss

Jason Druss spent 15 years being the customer — a film colorist at Warner Bros, NFL Films, and his own Philly boutique — before Adobe pulled him into product marketing fo

AI is killing your marketing (one way to fix) w/ Gila Shapiro

Some of B2B are the cool kids shouting "synergy" with spinach dip in hand. Gila Shapiro — copywriter, PMM, and resident chaos agent at Fireflies.ai — joined the crew to r

Allergic to bullshit marketing w/ Louis Grenier

Louis Grenier has run a podcast called Everyone Hates Marketers for 8 years. He's not here to be nice about it. In this episode, Lou breaks down why product marketing onl

“I’m Just A Normal PMM Trying To Survive” (with David Lim)

Are product marketers actually marketers, or are they just glorified slide deck designers waiting for sales to bark orders? David Lim—a PMM who's survived Google, HP, and

The Anti-ICP Strategy: How To Use Your Website to Fire Bad Prospects w/ BX Studio

Product marketers think they own the messaging. SEO thinks they own the traffic. But who actually owns your website—and why are they both probably wrong? In this spicy de

Strategy over fluffy jargon w/ Crystal Crouch

Crystal Crouch turned driving the Oscar Mayer Wienermobile into a product marketing empire - and she's not keeping the secrets. The woman who put Zach on the consulting p

No salary is worth your soul with Hattie the PMM

Product marketers aren't marketers—they're architects while everyone else chooses to paint walls (no shade). Hattie the PMM shares her brutal journey from respected CEO t

Why Product Marketing only lives (and dies) in B2B tech with Garrett Jestice

Product marketing is marketing at it's purest form (not our words) —but only if we redefine what marketing actually means. Garrett Jestice, founder of Prelude, explains w

Are you the Sales B*tch or the trusted PMM? w/ Drew Giovannoli

Your PMM credibility is at stake, CRO demands more leads, without knowing what's winning revenue. Sounds familiar? Drew Giovannoli, founder of Buried Wins, calls it the

How curiosity didn't kill the cat w/ Amanda Groves

Product marketers aren't marketers—they're non-conformist rebels! Amanda Groves, VP of PMM at Enable, who rocketed from IC to VP in just 2 years explains why. She breaks

Being human is your coolest feature w/ Nick Power

Marketers have become glorified executors, and, Nick Power isn't here to sugarcoat it. The lowercase LinkedIn legend– who also leads marketing at Noun Project– joins us t

Measure important stuff or die trying w/ Pranav Piyush

Product marketing—marketing's favorite misunderstood stepchild or just expensive project management in disguise?  Pranav Piyush (ex-Dropbox, ex-Bill, founder of Paramark

Why B2B events sucks for PMMs? (And why we’re starting our own)

Season five kicks off with the announcement nobody asked for but everyone needed: We're Not Marketers is throwing an event, and it's nothing like the stale hotel ballroom

Klue (battlecards) don't close deals, buying champions do

AI-powered competitive intel is the new snake oil, and executives are buying it by the gallon. While everyone's obsessing over ChatGPT doing their research in 20 minutes,

Become a Mini-CEO: Inside the PMM Consultant’s Playbook w/ Alex Virden

What happens when a product marketer leaves the in-house grind to start her own consultancy? According to Alex Virden, it changed how she saw product marketing entirely.

There is no line between brand and product marketing w/ Jon Itkin

If you’ve ever felt a gap between brand and product marketing, we’ve had an expert who’s been in both roles and is telling us that there’s not that different. Brand and

PMMs, MarTech, and making AI actually useful w/ Phil Gamache

Is product marketing really marketing? Or is it something more (or less)? In this deep-dive episode, Humans of MarTech co-founder Phil Gamache joins the crew to unpack wh

Why In-House PMMs Without Fractional Experience Are Missing Out?

Is working fractional that secret weapon for in-house PMMs? In this no-holds-barred episode, Eric, Zach, and Gab debate whether product marketers with fractional experien

"Create Once, Dominate Forever: Why 2025 Content Decisions Determine Your 2030 Success w/ Ross Simmonds

In this spicy episode, CEO & Founder of Foundation Marketing, Ross Simmonds reveals why content without distribution is just expensive digital paperwork. We dive into why