The Service Business Marketing Podcast

Episode 35 – Buying a Service Business – The Ugly Truth to Growth

Buying an established service business can be one of the fastest paths to growth, but the numbers on the sales sheet don't tell the entire story. Matt Law shares lessons

Episode 34 – Lead Generation for Service Businesses – The Secrets of Magnetic Growth – Part 2

Generating the lead is only half the battle. In Part 2, Matt Law reveals what needs to happen next: answering calls, responding instantly, automating follow-up, nurturing

Episode 33 – Lead Generation for Service Businesses – The Secrets of Magnetic Growth – Part 1

Everyone wants more leads—but more leads won't fix a broken marketing and sales system. In Part 1, Matt Law draws on decades of lead-generation experience to explain what

Episode 32 – The Art of Selling for Service Businesses – Part 2

The best salespeople understand people before they present solutions. In Part 2, Matt Law explores four common personality types and explains how adapting your communicat

Episode 31 – The Art of Selling for Service Businesses – Part 1

Sales isn't about convincing people to buy—it's about helping them make the right decision. In Part 1 of this special two-part series, Matt Law shares decades of real-wor

Episode 30 – The Balanced Service Business - 7 Life-Changing Habits of Growing Service Business Owners

What separates good business owners from truly exceptional ones? After decades of helping companies grow, Matt Law shares the seven habits consistently found in thriving

Episode 29 - Service Business Marketing – What Works in 2026

What actually works in marketing right now? In this episode, we break down the real strategies driving growth for service businesses in 2026. From dominating local search

Episode 28 – AI Automation & Scheduling for Service Businesses

AI tools aren’t just hype – they can help service companies automate follow-ups, sync calendars, and stay on top of leads without adding extra work. We’ll show you how to

Episode 27 – Meta Ads and Lead Forms for Service Businesses

Lead ads work – if you set them up right. This episode walks through how service businesses can generate real leads using Meta Ads, with proven strategies for lead forms,

Episode 26 – Scaling your Service Business – Part 4 - Marketing

Most service businesses rely on word of mouth — and wonder why they aren’t growing faster. In this episode, we break down what modern service business marketing looks lik

Episode 25 – Scaling your Service Business – Part 3 - Systems

Scaling a service business isn’t about hustle — it’s about systems. In this episode, we walk through the core systems every service company needs: lead tracking, estimate

Episode 24 – Scaling your Service Business – Part 2 – Leadership

Let’s talk leadership. In this episode, we shift the spotlight from the team to the business owner. Because sometimes the biggest bottleneck in a service business… is the

Episode 23 - Scaling your Service Business - Part 1 - Staffing

Most service businesses hit a ceiling — not because of a lack of opportunity, but because they don’t have the right people around them. In this episode, we explore how th

Bonus Episode – The Growth-Ready Service Business: What Successful Service Companies Have in Common

In this bonus episode of The Service Business Marketing Podcast, we break down the traits that set growth-ready companies apart from those that stay stuck. From trusting

Episode 21 – Appointment Automation for Service Businesses: More Jobs & Less Hassle

In this episode of The Service Business Marketing Podcast, we talk about how smart service businesses are using appointment automation to capture more leads and book more

Episode 20 – Video Marketing for Service Businesses: How to Stand Out on Meta and YouTube

In this episode of The Service Business Marketing Podcast, we break down how to use video ads to grab attention, drive leads, and dominate your local market on Meta and Y

Bonus Episode – The Recession-Proof Service Business

In this bonus episode of The Service Business Marketing Podcast, we explore how smart companies stay strong — even during economic slowdowns. Learn what separates recessi

Episode 18 - Dominating Google’s Local 3-Pack for Service Businesses

In this episode of The Service Business Marketing Podcast, we explore the essential strategies to rank in Google’s coveted Local 3-Pack. Learn why this is the most valuab

Episode 17 - Google’s Local Service Ads for Service Businesses

In this episode of The Service Business Marketing Podcast, we dive into everything you need to know about Google’s Local Service Ads (LSAs). Learn how LSAs can generate q

Episode 16 - Email Marketing for Service Businesses

In this episode of The Service Business Marketing Podcast, we debunk the myth that email marketing is dead and show you how to leverage it for your service business. Lear