The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches

Episode 153 - How to Use Races to Find New Athletes

Race weekend is the best recruiting content of the year. In this episode, I share how to turn any race, whether you’re there or not, into content that attracts your ideal

Episode 152 - How to Attract Your Ideal Athlete

Every athlete who leaves makes room for a more ideal one. In this episode, I share what happened when two of my athletes took a break, why getting tighter on your niche a

Episode 151 - Left Behind: The 2 Shifts Changing Endurance Coaching

Social media was the first shift that left endurance coaches behind. AI is the second. In this episode, I zoom out on 20 years of coaching, who adapted, who got left behi

Episode 150 - The 2 Non-Negotiables for Hiring an Assistant Coach

Everyone wants to hire assistant coaches early. Most of the time, it's too early. In this episode, I share what went wrong in my first business, why I waited to add

Episode 149 - The System That Ends Your Coaching Day by Lunch (Or Much Earlier)

October is a collision. Your athletes are racing their biggest A races. And it's SELLING season, when athletes are shopping for their next coach. So why is your pla

Episode 148 - Your Athletes Can Tell It's AI

I keep coming back to AI because you guys keep asking about it. This week, I'm breaking down exactly where it belongs in your content process, and where it doesn&apo

Episode 147 - Passion Doesn't Pay The Mortgage: Why I Built Dream to 6

You can't will your way into a full roster. In this episode, I break down why coaching skill alone was never going to be enough (for me or for you) and take you back

Episode 146 - Score Your Business Out of 12: A Fun Quiz

It's peak selling season, and I'm making you grade yourself! Inspired by those old magazine quizzes, this episode walks through a self-audit across the four le

Episode 145 - The Race You Won't Sign Up For

You sign up for a race with zero guarantees. So why won't you sign up for your business? In this episode, I break down why "I'm not good enough" and "I'll

Episode 144 - The MONEY Episode

We've talked about worth. We've talked about pricing. Now it's time for the thing that actually sits underneath both of them: money. I heard a quote this

Episode 143 - What's Changed and What's Coming in the Endurance Coaching Industry

16 years ago, I started coaching with an email, a PDF, and a lot of guesswork. Today, my athletes' workouts sync automatically and we're commenting back and for

Episode 142 - The Most Important Part of Your Website

Selling season is almost here, and up to 70% of athletes look for a coach between September and February. That means most of your future athletes are about to start searc

Episode 141 - Your Roster Dips Every August. Here's Why That's Good News.

Your athletes finish their last big race. Weather cools off. Kids go back to school. And your numbers start to dip. I used to panic about this. Now I know better. This i

Episode 140 - Athletes Are Already Shopping

Just got back from two weeks in Europe, fjords in Norway, a Greek village nowhere near the tourist islands, and one group call taught from happy hour in Athens. But that

Episode 139 - How to Handle An Athlete DNF

It just happened to a coach I work with. Her athlete didn't finish, and the conversations we had after got me thinking about something we never talk about: how the c

Episode 138 - How to Set Intention In Your Business

I write my training plan every week before I ever step foot in the pool or on the track. So why would my business be any different? In this episode, I'm breaking do

Episode 137 - Plug The Leak

How many athletes did you lose last year that you could have kept? Not the ones who got hurt or pregnant or had to step away for good reasons. The ones who just quietly d

Episode 136 - All About Pricing

Two weeks ago, we talked about the worth wound. Today, I'm taking it further, and we're doing some actual math. I want you to break down exactly how many hours

Episode 135 - The ONE Thing You Need To Do in the Age of AI

I'm heading into vacation and this idea hit me mid-teaching Content That Recruits Module 2. I had to share it now! One of my mentors just gave our group a stat that

Episode 134 - All Around Your Worth As A Coach

If you've ever been at the kitchen table on a Sunday night still writing training plans, second-guessing every decision, that's not a time management problem. T