The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches

Episode 146 - Score Your Business Out of 12: A Fun Quiz

It's peak selling season, and I'm making you grade yourself! Inspired by those old magazine quizzes, this episode walks through a self-audit across the four le

Episode 145 - The Race You Won't Sign Up For

You sign up for a race with zero guarantees. So why won't you sign up for your business? In this episode, I break down why "I'm not good enough" and "I'll

Episode 144 - The MONEY Episode

We've talked about worth. We've talked about pricing. Now it's time for the thing that actually sits underneath both of them: money. I heard a quote this

Episode 143 - What's Changed and What's Coming in the Endurance Coaching Industry

16 years ago, I started coaching with an email, a PDF, and a lot of guesswork. Today, my athletes' workouts sync automatically and we're commenting back and for

Episode 142 - The Most Important Part of Your Website

Selling season is almost here, and up to 70% of athletes look for a coach between September and February. That means most of your future athletes are about to start searc

Episode 141 - Your Roster Dips Every August. Here's Why That's Good News.

Your athletes finish their last big race. Weather cools off. Kids go back to school. And your numbers start to dip. I used to panic about this. Now I know better. This i

Episode 140 - Athletes Are Already Shopping

Just got back from two weeks in Europe, fjords in Norway, a Greek village nowhere near the tourist islands, and one group call taught from happy hour in Athens. But that

Episode 139 - How to Handle An Athlete DNF

It just happened to a coach I work with. Her athlete didn't finish, and the conversations we had after got me thinking about something we never talk about: how the c

Episode 138 - How to Set Intention In Your Business

I write my training plan every week before I ever step foot in the pool or on the track. So why would my business be any different? In this episode, I'm breaking do

Episode 137 - Plug The Leak

How many athletes did you lose last year that you could have kept? Not the ones who got hurt or pregnant or had to step away for good reasons. The ones who just quietly d

Episode 136 - All About Pricing

Two weeks ago, we talked about the worth wound. Today, I'm taking it further, and we're doing some actual math. I want you to break down exactly how many hours

Episode 135 - The ONE Thing You Need To Do in the Age of AI

I'm heading into vacation and this idea hit me mid-teaching Content That Recruits Module 2. I had to share it now! One of my mentors just gave our group a stat that

Episode 134 - All Around Your Worth As A Coach

If you've ever been at the kitchen table on a Sunday night still writing training plans, second-guessing every decision, that's not a time management problem. T

Episode 133 - The 5 Year Average: What Long-Term Coaching Actually Builds

Selling season is coming. Most of you will spend it chasing new athletes. I want you thinking about retention instead. I recently did the math on my own roster and found

Episode 132 - How to Out-Coach AI

AI is coming for a lot of industries. But is it coming for ours? This episode is for every coach who's had a quiet worry in the back of their mind about what AI mea

Episode 131 - The One Thing You Can Do Now To Improve Retention

I just got back from Happy Valley 70.3 with 10 athletes on the course. And I've been thinking about what coaches can do RIGHT NOW, in mid to late June, that will pa

Episode 130 - How to Fix Your Content So It Converts

You're spending hours on a single post. You edit it, sleep on it, edit it again, and still don't hit publish. And when you finally do? Crickets. Sound familiar

Episode 129 - 4 Apps That Changed How I Coach (And Run My Business)

Four apps. Around $20/month each. Hours saved every single week. In this episode, I'm walking you through the exact tools I've added to my coaching business th

Episode 128 - What We Learned in the Sales Sprint

85 coaches. Five days. Inquiries by day two. In this episode, we discuss what we did in the Sales Sprint last week and what it proved. The Sales Sprint ran May 18th–22n

Episode 127 - You Filled Your Roster. So Why Does It Feel Like You're Stuck?

You wanted a full roster. Now you have it. So why does it feel like you're stuck? A full roster doesn't mean you've made it. It means the rules just chang