Signal and Noise

Top 10 Best Practices for Sampling in Brand Tracking Studies | Signal & Noise Ep 44

After a small break, Brian and Andrew are back. Both came with independent lists, sat down, and went back and forth for an hour on something they have been doing together

What Does Sampling Look Like in 5 Years? | Signal & Noise Ep 43

No guest, no agenda, no notes. Brian and Andrew just riffed for an hour on one of the biggest questions in the industry right now: what does sampling look like in 5 years

“Goofy Marketing" or Genius Strategy? Verisoul Says Why Not Both? | Signal & Noise Ep 42

Andrew flies solo and sits down with Joey Maddox and Sebastian Babis from Verisoul, fresh off a $9M Series A and the most creative go-to-market run market research has se

Are AI Agents Actually Infiltrating Your Surveys? We Have the Data. | Signal & Noise Ep 41

Brian and Andrew sit down with Karine Pepin of The Research Heads and Andrew Gordon of Prolific to break down one of the most important data quality studies the industry

From MMR to Manager in the Middle of an AI Explosion | Signal & Noise Ep 40

Brian and Andrew sit down with Angela Chavez, Insights Manager at Dig Insights and UGA MMR graduate, ahead of her first-ever conference presentation at the Future of Insi

Verisoul, Venture Funding, and the Vatican Police | Signal & Noise Ep 39

Andrew is back from his honeymoon, and Brian is very glad to have him. This one is part reunion, part rant, and entirely worth listening to. First, the honeymoon stories

Digital Twins, Synthetic Data, and Fairgen’s Transparency | Signal & Noise Ep 38

Brian sits down with Samuel Cohen, CEO of Fairgen, for a no-fluff conversation about what is actually happening in synthetic data and who is positioned to win as the spac

Questions the Industry Desperately Needs to Answer | Signal & Noise Ep 37

Andrew is in Italy on his honeymoon, a guest backed out, and Brian decided to go solo for the first time in 10 years of podcasting. No co-host, no guardrails, no agenda.

The Research Industry's Self-Inflicted Wound | Signal & Noise Ep 36

In this episode, Brian and Andrew sit down with Dan Entrup, co-founder of AggKnowledge, to talk about one of the most overlooked drivers of the data quality crisis: the r

What the Trends Actually Mean for How Research Gets Done | Signal & Noise Ep 35

This episode is the bonus round to Brian and Andrew's four forces webinar. They ran out of time on the live session, so they saved the best part for here: where all four

Four Forces Reshaping Market Research in 2026 | Signal & Noise Ep 34

In this special episode, Brian and Andrew bring their live webinar to the podcast feed. Drawing from recent conferences, client conversations, and industry reports, they

Conference Circuit: Data Quality, IIEX, and the AI Company Explosion | Signal & Noise Ep 33

In this quick-hit episode, Brian and Andrew debrief fresh off the conference circuit. Brian just landed from Washington, D.C. and comes in hot with takeaways from two bac

Lowering the Floor Doesn’t Raise the Ceiling | Signal & Noise Ep 32

In this episode, Brian and Andrew sit down with Mike Courtney, founder and principal of Aperio Insights and a practicing futurist. Mike brings a rare perspective to the S

The Case for AI Pragmatism | Signal & Noise Ep 31

In this episode, Brian and Andrew sit down with Jase Bumgardner, a 25-year partner at The Link Group, a healthcare-focused market research consultancy. Jase leads complex

Thoughtful Research featuring Erin Sowell | Signal & Noise Ep 30

In this episode of Signal and Noise, Brian and Andrew sit down with Erin Sowell, owner and principal consultant at Thoughtful Research. Erin brings a background that is g

AI Anxiety, the Easy Button, and Building for What You Don't Know Yet | Signal & Noise Ep 29

In this episode of Signal and Noise, Brian and Andrew ditch the agenda and go full rant mode, recording from Andrew's hotel in Atlanta with no guest, no script, and no fi

SampleCon 2026 Rapid Recap | Signal & Noise Ep 28

In this quick-hit episode of Signal and Noise, Andrew catches up with Brian fresh off the floor of SampleCon 2026, recording from the Delta Sky Club in Seattle. No studio

Industry Reckoning or Restructuring? Starring Lenny Murphy | Signal & Noise Ep 27

In this episode of Signal and Noise, Brian and Andrew sit down with Lenny Murphy, one of the most recognized voices in the market research industry. As the founder of Gre

If They’re Breathing, We Can Find Them | Signal & Noise Ep 26

In this episode of Signal and Noise, Brian and Andrew sit down with Tim Matthews, who heads up the in-person research and support team at ROI Rocket. Tim brings over 20 y

Speed Is Cheap, Trust Is Expensive | Signal & Noise Ep 25

In this episode of Signal and Noise, Brian and Andrew sit down with Tom Anderson and Spencer Imel, co-founders and partners at The Langston Co, a quant-focused consumer i