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Marketing · Matt Plapp - America's Best Restaurants

Restaurant Marketing Secrets

by Matt Plapp - America's Best Restaurants

Dive into Matt Plapp's top Restaurant Marketing Secrets. Posted daily, host Matt Plapp will take an in-depth look into what he sees in the Restaurant Marketing landscape. The three things Matt believes in when it comes to marketing are: A - Attracting your customer's attention B - Build a database from that attention R - Retaining attention in your database And, by the way, ABR also stands for America's Best Restaurants. (Duh!) Learn more about Matt Plapp by visiting his website at www.MattPlapp.com

Latest episodes

Showing 20 · updated from the feed

How to Turn Halloween Into a Restaurant Goldmine (Social + Email + Ads) - Restaurant Marketing Secrets - Episode 991

Don't wait until the week before, then this promo locked and loaded early! - This podcast is a lesson of what we teach and discuss every week in our Skool community. 

Oct 5
17 min

Our Restaurant Marketing Programs - Restaurant Marketing Secrets - Episode 990

America's Best Restaurants has helped thousands of restaurants through the years, BUT HOW?  I often spend so much time teaching that I forget to talk about what we do.  T

Sep 30
21 min

3 Strategies to Keep Your Restaurant Customers Coming Back - Restaurant Marketing Secrets - Episode 989

Retaining your customers is KEY to long term growth, but even more important than that is RETAINING THEIR ATTENTION - This podcast is a micro-lesson of what we teach

Sep 24
17 min

3 Facebook Ads Your Restaurant Should Be Running Every Day - Restaurant Marketing Secrets - Episode 988

You can't compete with the chain's physical footprint, but you can with their digital one.  And the journey starts with Facebook and Instagram ads.  - This podcast is

Sep 10
13 min

How To Build The Ultimate Restaurant Marketing Promos Every Month - Restaurant Marketing Secrets - Episode 987

Here's the monthly promo blueprint the restaurants should follow every month.  - This podcast is a micro-lesson of what we teach and discuss every week in our Skool c

Aug 25
12 min

How To Run Monthly Restaurant Promotions - Restaurant Marketing Secrets - Episode 986

Stop doing weekly promos that don't drive traffic, don't drive sales, don't gain online engagement, don't excite your customers, and, more importantly, are done HALF-HEAR

Aug 20
10 min

Restaurant Customer Acquisition Through Facebook & Instagram- Restaurant Marketing Secrets - Episode 985

This podcast is a micro lesson of what we teach and discuss every week in our Skool community.  Click the link below to join our free America's Best Restaurants Skool gro

Aug 10
12 min

Dominating Community Marketing - Restaurant Marketing Secrets - Episode 984

Your restaurant can't simply be an address in your community; YOU have to be active, and YOU have to become the area's #1 influencer.  --- Is your marketing plan buil

Aug 5
7 min

5 Steps To Building A Dominant Loyalty Program - - Restaurant Marketing Secrets - Episode 983

Loyalty can and should be a solid contributor to your monthly sales.  BUT there are steps you must take to optimize it.   --- Is your marketing plan built to WIN? T

Jul 29
10 min

3 Keys To Building Your Marketing Plan - Restaurant Marketing Secrets - Episode 982

If you want to grow your sales, you 100% must have a marketing plan.  And that marketing plan must be built around these 3 MUST-DOs! --- Is your marketing plan built

Jul 20
6 min

How To Not Use Text Messaging For Your Restaurant - Restaurant Marketing Secrets - Episode 981

Text messaging can be a great part of your restaurant's marketing program, but you need to make sure you're using your database correctly.  --- Is your marketing plan

Jul 19
6 min

Your Restaurants Marketing Success Is Right In Front Of Your - Restaurant Marketing Secrets - Episode 980

The streets are lined with gold, unless you're still ignoring the opportunity --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://busines

Jul 17
8 min

Text Marketing Done WRONG - Restaurant Marketing Secrets - Episode 979

Text messaging is a great tool for your restaurant, but only if you use it right.  --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://bu

Jul 5
6 min

How Can You Retain Your Customers Attention On Their Phones? - Restaurant Marketing Secrets - Episode 978

You know where you can reach your customers, on their phones. But, are you doing what it takes to RETAIN that attention? --- Is your marketing plan built to WIN?

Jun 29
10 min

Get & Stay Active In Your Community - Restaurant Marketing Secrets - Episode 977

You can't simply be an address in your neighborhood.  You expect the community to come to you and give you unconditional support, yet you never leave your restaurant to s

Jun 24
4 min

Attract Attention Inside Your Restaurant - - Restaurant Marketing Secrets - Episode 976

Too many restaurants I visit ignore the fact that I'm there, and that's a shame. The customers standing in front of you deserve your attention more than anyone else, yet

Jun 16
6 min

Building A Customer Database For Your Restaurant Through Your Digital Marketing - Restaurant Marketing Secrets - Episode 975

Do you have a plan to leverage your online presence and social media to build your most important asset...YOUR DATABASE --- Is your marketing plan built to WIN? Thi

Jun 8
10 min

Building Customer Relationships, not data, outside of your Restaurant - Restaurant Marketing Secrets - Episode 974

Your community is where you should be building massive, long lasting relationships, and that will never happen with you standing in your dining room. --- Is your mark

Jun 2
5 min

Acquiring Customer Data Inside Your Restaurant - Restaurant Marketing Secrets - Episode 973

The best asset you can build is your customer database and the #1 place to build it is inside your restaurant.  --- Is your marketing plan built to WIN? Think so? 

May 26
5 min

Acquiring Customers Through Social Media - Restaurant Marketing Secrets - Episode 972

Stop renting your customers attention, and start leveraging your marketing to build a database and drive ACTUAL sales. --- Is your marketing plan built to WIN? Thin

May 21
11 min

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