Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr

147 - Stop Overthinking Your Videos: This Is What Your Audience Really Wants

Send us Fan Mail All that time and energy you spend trying to create perfect video is an absolute waste. The people watching your videos don't want perfect; they wa

146 -Before You Make Your Next Video, Answer These 3 Questions

Send us Fan Mail When people find out I teach video, they assume that means recording, editing, and getting comfortable on camera. And it does. But there's a second

145 - New to Social Media Video? 5 Basics Every Video Creator Should Know

Send us Fan Mail Creating social media video doesn’t have to be complicated. But you probably have questions about how to make it easier and more effective. In this sol

144 - Why You Hate Being On Camera (and How to Get Over It)

Send us Fan Mail If you've ever avoided picking up your phone to record because you hate how you look or sound on camera, this episode is for you.  In this episode

143 - Expand Your Visibility, Authority, and Reach with LinkedIn Newsletters

Send us Fan Mail LinkedIn is more than a business networking platform; it's one of the best places to build visibility and grow your business. And newsletters are a

142 - Royalty-Free Music 101: How to Stop the Copyright Flags

Send us Fan Mail If you've ever had your videos flagged or removed for music copyright infringement, you know the importance of royalty-free digital music.  In thi

141 - Stop Overthinking Your Videos: B-Roll, Templates, and Sharing What Actually Connects

Send us Fan Mail If you're struggling with video, it might be that you're not sure what to say, or more likely you find creating content week after week overwh

140 - How to Prevent 85% of Viewers From Scrolling Past Your Videos

Send us Fan Mail Your most engaging, professional looking video may be turning people away, without you even knowing it.  In this episode, I share why captions are esse

139 - Why 68% of People Skip Live Courses (And What I Did About It)

Send us Fan Mail Currently, the talk is online programs are over. I found trying to fill a live online training challenging too.  In this episode, I share my experience

138 - The Videos That Connect With Viewers (That You're Probably Not Doing)

Send us Fan Mail Video is often cited as the best way to connect with potential clients. And the best style of video to do that is behind-the-scenes or BTS video content

137 - Think Like a Marketer: Business Building Strategies for Entrepreneurs

Send us Fan Mail Most people think about marketing as something you do when you're launching a product or having a sale. That's a huge mistake.  In this episo

136 - How to Create Videos That Attract Clients (It's Not Just About Your Expertise)

Send us Fan Mail If you think talking head explainer videos are the best way to get clients, you're wrong.  Besides knowing what you know, potential clients want to

135 - How to Market Your Book with Video: Tips From a Book/Author

Send us Fan Mail You've finally published your book. Now, how do you get the news out there? Promote your book and YOU with video marketing.  Recently, I sat down

134 - How to Find Paid Speaking Gigs: Insider Tips From a Speaker Booking Pro

Send us Fan Mail Finding paid speaking gigs is tough, even when you're not a newbie. The difference between speakers who stay booked and those who struggle usually

133 - Busting Short-Form Video Myths (That You Probably Believe)

Send us Fan Mail The biggest myth about video is that everybody on video is under 40. The second thing that refuses to go away is that video means that you'll be da

132 - 5 Essential Time-Saving Tools for Consultants and Entrepreneurs

Send us Fan Mail If you're like most consultants and entrepreneurs one thing that you never have enough of is time.  In this episode, I share five of my favorite t

131- How to Speak with Confidence on Camera, Podcasts, and Stage

Send us Fan Mail Most people want to show up on podcasts, speak on stages, or create video content—but they hesitate because they’re worried about how they sound, how th

130 - Why Businesses Should Move Video Creation In-House (Saves You Time, And Money)

Send us Fan Mail Video marketing is no longer a nice-to-have, which is why most businesses (91%) use video as a marketing tool according to Wyzowl's State of Video

129 - Why We Instantly Like or Dislike People (for No Apparent Reason) The Halo and Horns Effect

Send us Fan Mail Ever immediately like or dislike someone you just met? That's likely the result of implicit bias we are totally unaware of.  In this solo episode,

128 - Use this Simple Framework for Consistent (Stress Free) Video Content

Send us Fan Mail After you get over being uncomfortable on camera, what comes next? Many struggle consistently creating content because they don't have a framework.