PPC Town Hall

AI Can Handle More PPC Account Work. But Who’s Responsible for the Decisions It Makes? | PPC TH 132

AI can now take on more PPC account work, from analysis and recommendations to parts of campaign management. But if it makes the wrong call, the agency still has to answe

How Should PPC Teams Split Budget Beyond Google Ads? feat. Joe Martinez | PPC TH 131

In this episode, Aaron and Fred sit down with Joe Martinez to talk about a question more PPC teams are having to answer: when Google Ads is still working, how do you know

What Agentic PPC Actually Looks Like in Practice | PPC TH 130

AI agents sound exciting in theory. In practice, the useful question is much simpler: can they actually help you manage PPC work better without creating more problems tha

What Do You Optimize for When the Sale Happens 2 Years Later? | PPC TH 129

What do you optimize for when the lead you get today might not become a customer for another two years?That’s the problem David Newson deals with in wealth management, wh

Can AI Agents Really Manage Google Ads Accounts? ft. Nils Rooijmans | PPC TH 128

Can AI agents really manage Google Ads accounts? We think they can help a lot, but we should be careful about how much authority we give them.In this episode of PPC Town

AI in PPC: Strong Case… But Some Weak Matches | PPC TH 127

Watch the video version here: https://youtu.be/QGhc7LCLslM Host Frederick Vallaeys sits down with Anthony Higman, founder of Adsquire, to explore how AI and automation a

How Lars Maat Built an AI-Driven Agency: Tools, Workflows, Team Adoption, and Risks | PPC TH 126

Watch the video version here: https://youtu.be/YhWyTO1vn6E Fred sat down with Lars Maat to talk about what it actually looks like to run an agency that’s fully leaning i

How Marketers Can Build AI Workflows That Produce Reliable and Consistent Results | PPC TH 125

Watch the video version: https://youtu.be/yAGxJTvj6Ho Host Frederick Vallaeys sits down with Ann Stanley, digital marketing expert and founder of Anika Digital, to explo

How Experienced Marketers Work Differently With PMax and AI Max | PPC TH 124

Watch the video version: https://youtu.be/FnIwHT0VuD8 Host Frederick Vallaeys sits down with Menachem Ani, founder of JXT Group and Google Ads strategist, to break down

Performance Max Optimization: Structure, Signals & Intent Done Right | PPC TH 123

In this episode, Fred sat down with Bia Camargo to talk about something we don’t discuss enough: most Google Ads accounts aren’t ready for AI.PMax isn’t magic. Smart bidd

8 PPC Experts Predict 2026: Automation, AI, and What Really Wins

Watch the video version here: https://youtu.be/2TdOEFcS2bg We asked 8 experienced PPC practitioners to share their predictions based on what 2025 taught them — and where

AI in PPC: Where It Helps, Where It Breaks, and Where It’s Risky | PPC TH 122

Watch the video episode here: https://youtu.be/kbZeqEYTkeM Host Frederick Vallaeys sits down with Julie Bacchini, PPC consultant, founder of Neptune Moon, and host of PP

Mike Rhodes Shares Valuable Vibe Coding Lessons From Real Marketing Builds | PPC TH 121

Watch the video version here: https://youtu.be/c5jjdRo3reU Host Frederick Vallaeys sits down with Mike Rhodes, Google Ads expert, to explore how marketers can use AI and

Vibe Coding for PPC: How Marketers Can Build Google Ads Tools Without Coding | PPC TH 120

Watch the video version here: https://youtu.be/bGYkHp5xOEc Host Frederick Vallaeys sits down with Nils Rooijmans, Google Ads scripts developer and automation expert, to

Jyll Saskin Gales on Performance Max, AI Max, Audiences, Targeting & More | PPC TH 119

Host Frederick Vallaeys sits down with Jyll Saskin Gales, Google Ads educator, coach, and author of Inside Google Ads, to unpack how automation has changed the craft of P

PPC in the Age of AI: Amy Hebdon on Control vs. Automation | PPC TH 118

Watch the video version: https://youtu.be/pd3_0RNn0Ng In this episode of PPC Town Hall, host Frederick Vallaeys (CEO & Co-founder of Optmyzr) sits down with Amy Hebdon,

Lessons From 20 Years in PPC: How Agencies Should Prepare For The Future | PPC TH 117

Watch the video version here: https://youtu.be/97H74PpxrIE Frederick Vallaeys sits down with Aaron Levy, long-time PPC leader and now Optmyzr Evangelist, to talk about t

Kirk Williams on How Agencies Can Thrive In the Age of AI | PPC TH 116

Watch the video version here: https://youtu.be/AEXzdt87ujU Kirk Williams (Founder of ZATO Marketing) joins Frederick Vallaeys to explore how digital marketing agencies c

The #1 Reason Your Brand is INVISIBLE to AI (And How to Fix It) | PPC TH 115

Watch the video version here: https://youtu.be/w6mD2Wv5Gh4 Is the era of the search engine over? Are we now living in the age of the Answer Engine?In this episode, Frede

Google Marketing Live 2025 Exclusive Insider Intel With Ginny Marvin | PPC TH 114

Watch the video version: https://youtu.be/GPKgUZPM3H0 Key Takeaways from the Episode 🔍 Search Is Evolving Fast Google Ads is adapting to a post-keyword world where pro