UGC Unlocked

10 Things I'm Doing Right Now to Prepare My UGC Business for Q4

Every year creators talk about cashing in on Q4. Black Friday. Cyber Monday. The season when brand budgets are at their highest and content demand spikes. And every year

Behind the Scenes of a Real UGC Filming Day (The Thought Process Nobody Shows You)

Most behind the scenes content shows you what someone did. This episode shows you what someone was thinking while they were doing it. Today I am taking you inside a real

How I Landed A Multi-Year Retainer By Telling a Brand NOT To Sell

Have you ever been told to "find the brand's pain point" or "speak to their audience", and nodded along, but deep down had absolutely no idea what that actually meant? H

You Don't Have a Knowledge Problem. You Have an Assembly Problem.

Have you ever felt like you were learning so much: books, podcasts, courses, programs. You are completely equipped with knowledge, and yet nothing is really changing on t

Your Floor Matters More Than Your Ceiling

Your ceiling is sexy. Your floor is what actually gets you there. Have you ever wondered why some UGC creators seem completely unshakable? A brand says no, not a problem

Your Brand Isn't an Aesthetic. It's a Reputation.

Your brand is not your aesthetic. It is your reputation. It is what people think of when they hear your name. Have you ever wondered why some creators' success just seem

How to Make Every Brand Deal Multiply

You're already doing the work. Pitching, filming, editing, delivering. But what if every deal you closed could keep paying you long after you hit send? In this episode,

Why I Didn't Get Brand Deals for 6 Months

For the first six months of my UGC business I was doing everything right. I had the portfolio. I had the pitch email. I was showing up consistently. And I was hearing abs

How to Land More UGC Deals (Fix Your Content First)

I did something uncomfortable this week: I audited my own content like a complete stranger would. I pulled up the last 30 days of my UGC Instagram and TikTok content and

The Real Reason Your UGC Business Isn't Growing (It's Not Your Strategy)

Have you ever wondered why some UGC creators are stacking retainer after retainer, filming with energy, posting from overflow, building something that actually feels good

How To Start UGC in 2026 (The Truth Nobody Tells Beginners)

If you have been trying to get started in UGC but feel completely overwhelmed, stuck, or confused… this episode is for you. Because the truth is: most creators do NOT h

Pet UGC Is Exploding (And Most Creators Are Missing It)

Pet UGC is one of the fastest-growing opportunities in the creator economy right now, and most creators are treating it way too casually. In this episode, I break down:

Why Most UGC Creators Never Feel “Ready” (And Stay Stuck)

Most creators are not stuck because they are untalented. They are waiting to "feel ready". In this episode, I break down: why readiness is a mythhow self-sabotage show

UGC Isn't Oversaturated. You Just Can't See BTS.

If you have ever scrolled TikTok and thought, is it too late? Is there still room for me? This episode is going to completely change how you see the UGC industry. The ove

Every UGC Creator Who Quit Had One Thing in Common

If you have ever told yourself you were going to do something for your UGC business and didn't follow through, this episode is going to completely reframe how you see you

The Real Reason Your Best UGC Month Is Always Followed By Your Worst

The feast or famine cycle is one of the most common, and most preventable, patterns in a UGC business. In this episode Blaklee breaks down exactly why it happens, why the

Why Your UGC Business Isn't Growing (It's Not Your Content)

If you've been working hard in your UGC business and feel like nothing is actually building, this episode will show you why. The problem isn't your hooks, your lighting,

the 50 millisecond decision that is costing you UGC deals

Your portfolio isn't just a collection of your work, it's a sales page. And right now, a brand manager somewhere is making a decision about you in 50 milliseconds before

UGC Unlocked: The Podcast

UGC Unlocked is the podcast for creators who are done playing small. Every episode, we're going deep on UGC, personal branding, pitching, rates, scripting, strategy, sal