Open Market

Episode 116- Mediaocean AI Ventures: Bill Wise and Guy Kuperman on Adtech’s Next Wave

Mediaocean’s Bill Wise and Guy Kuperman join Joe and Eric to discuss the launch of AI Ventures. Building an AI product is getting easier. Finding customers, earning trust

Episode 115 - Founder and CEO Jared Siegal on Risk, Resilience and Building Aditude

An MS diagnosis changed Jared Siegal’s perspective on risk, work and the future. Instead of slowing down, he decided to take control of it. The founder and CEO of Aditud

Episode 114- 3 Italians walk into an adtech podcast- CEO & Co-Founder Joe Marino of Ribeye

Three Italians walk into an adtech podcast and somehow end up discussing local media, A players, private equity, childhood labor, and the emotional damage caused by getti

Episode 113 Joe Zappa on What Happens When Sales Breaks Delivery

Joe Zappa and Eric Franchi sit down for a candid founder-to-founder conversation about what happens when rapid growth exposes weaknesses in your business. After Sharp Pe

Episode 112 How Not to Get Screwed on Your Startup Exit with Allie Colman of Aprio

This week on Open Market, Allie Colman, Tax Partner and Northeast Technology Industry Leader at Aprio, joins Joe Zappa and Eric Franchi to break down the tax and equity d

Episode 111 Rebuilding the DSP: Transparency, Control and the Future of Programmatic with Tuple Founder & CEO Doug Lauretano

Doug Lauretano, Founder & CEO of Tuple, joins Open Market to discuss why legacy DSPs may be limiting buyer access to valuable impressions.He explains how Tuple is buildin

Episode 110 Agentic Advertising Is Already Here with Magnite’s Jonathan Moffie

Jonathan Moffie, Head of Agentic Product at Magnite, explains how buyer and seller agents are already launching real advertising campaigns. He joins Joe Zappa and Eric Fr

Episode 109 with Adam Singer- VP Marketing of AdQuick

Adam Singer, VP of Marketing at AdQuick, joins Joe Zappa and Eric Franchi to explain why there are no shortcuts to building an audience, how out-of-home advertising combi

Episode 108 with Heather Macaulay of MadConnect.ai

Heather Macaulay, co-founder of MadConnect, joins Joe Zappa and Eric Franchi to discuss building a company after 40, balancing motherhood and leadership, and turning a ca

Episode 107 Gigico.ai CEO and founder Adam Epstein

Adam Epstein, founder and CEO of Gigi, joins Joe Zappa and Eric Franchi to discuss how AI is reshaping agencies, adtech services and the future of work. From scaling reve

Episode 106 James Borow GM of Universal Ads at Comcast

What happens when TV advertising becomes as easy to buy as search and social? James Borow, GM of Universal Ads at Comcast, joins Joe Zappa and Eric Franchi to discuss pe

Episode 105 with Rio Longacre and the influence of AI in Adtech

Rio Longacre joins Joe Zappa and Eric Franchi to discuss the future of advertising, the growing influence of AI and what it takes to stay ahead in an industry that never

Episode 104: Myles Younger on Enterprise Sales, AI Training and the Future of Media

Myles Younger, Chief Growth Officer at U of Digital, joins Joe Zappa and Eric Franchi for a wide-ranging conversation about what it takes to grow an adtech business, win

Episode 103 Branchlab Co-Founder and CEO Josh Walsh

Josh Walsh, Co-Founder & CEO of BranchLab, joins Eric and Joe to discuss transforming pharma advertising with AI, scaling a second startup, and an unexpectedly important

Bringing Performance Audio to the US with Audion CEO Arthur Larrey

Audion CEO Arthur Larrey joins Eric Franchi and Joe Zappa to discuss why performance audio could become the next major performance advertising channel and how Audion is h

Eric sits down with Aaron Goldman, CMO of Mediaocean

Who let G-dog Aaron loose and who would dare fact check Eric besides Joe Zappa?!! In this engaging interview, industry veteran Aaron discusses his journey from sales to m

The Next Era of Adtech

Eric Franchi and Joe Zappa break down the biggest trends they’re seeing in early-stage adtech deal flow, including the rise of chatbot and LLM ad networks, integrated mar

MadConnect CEO Bob Walczak on the Publicis-LiveRamp Deal and the Future of Adtech M&A

MadConnect CEO Bob Walczak joins Eric Franchi and Joe Zappa to break down why Publicis’ acquisition of LiveRamp is one of the most important adtech deals in years and wha

Joe on the No. 1 Trick to Adtech Messaging

Most adtech companies' no. 1 messaging challenge is focus. Joe Zappa goes solo to explain why the hardest part of messaging isn’t writing, but choosing one clear, differe

Shane Shevlin of Bedrock Platform on the World's First Containerized DSP

Eric talks with Shane Shevlin, co-founder and CEO of Bedrock Platform, about Bedrock's launch of the industry's first containerized DSP running directly on Index Cloud. T