My Best Campaign

Building an Outdoor Giant: From Lululemon's Rise to Leading Brand at Arc'teryx | Jurgen Watts, Arc'teryx

Arc'teryx VP of Brand Marketing, Jurgen Watts, on goal setting, trusting the process, and building a career in the marketing big leagues. Jurgen shares how his early days

How Vivobarefoot Turned "Barefoot Shoes" Into a Movement | Nicholas Charlier, Vivobarefoot

Vivobarefoot is the brand behind footwear's biggest phenomenon: the barefoot shoe. As General Manager, Nicholas Charlier has helped the brand break out of its niche—winni

Outdoor Research’s 3 Year Brand Awareness Strategy | Chris King, VP of Brand, Outdoor Research

This outdoor brand introduced a new product category that turned a profit within the first 6 months. Later, they hosted a giveaway that grew their email list by 90,000. T

7 Lessons from the World's Best Marketers

This episode is a masterclass for marketers ready to fast-track brand growth. Amanda distills the sharpest lessons from the world's best marketers featured on this very p

The Quiet Rebrand: The Secret to Earls' Staying Power | Kristin Vekteris, CBO, Earls

How do you keep a heritage brand feeling fresh without losing what made it iconic in the first place? On this episode of My Best Campaign, Kristin Vekteris, Chief Brand O

The Secret to a Perfect Product Launch | Alicia Moore, Ex Halfdays, La Colombe,

What makes for a successful product launch? The kind that generates a lineup through New York City and sells out within 48 hours? Alicia Moore, ex-VP of Marketing at Half

How to Run a Global Influencer Marketing Program | Allegra Contatore, Sunday Riley

The modern media relations landscape is all about influencers, which means instead of putting millions of dollars into one major media buy, brands now put thousands of do

The Best Marathon Marketing of 2026 | Lee Glandorf, The Sweat Lookbook

Running and experiential marketing both exploded after 2020. So what does it look like when those two things come together at the world's most important marathons—London

Marketing Molly Baz’s Mayonnaise Empire | Avery Hairston, VP Marketing, Ayoh

Avery Hairston thinks it's time for brands to think like content creators. In this episode he talks about how CPG brands can take the playbook from internet personalities

How to Pop-Up at Paris Fashion Week | Sidney Baptista, Founder & CEO PYNRS

When it seems like every single brand is popping up at major events, how can small up-and-comers stand out and make a mark with a tiny budget? In this episode, Sidney Bap

Huckberry's Foolproof Rules for Branded Content | Danny Segal, VP Brand & Creative Brami

Huckberry has long been the benchmark for branded documentary content—iconic series like Dirt, Shop Class, and Huckberry Homes have racked up millions of views for the br

SXSW for Marketers: What to Do, See & Skip (Insider's Guide)

Heading to SXSW? This is the guide I wish I'd had on my first trip. After eight years attending South by Southwest, I've figured out exactly how marketers can get the mos

Amanda's Brand + Marketing Trend Predictions 2026

Every year we make a series of predictions that sit at the crossover of marketing and active / outdoor / wellness brands. We call it our Crystal Baller. This is the 6th e

The Power of Community (+ A Really Good Workout) | Brogan Graham, November Project

Brogan Graham built a global fitness revolution with 250,000 committed members across the globe. We sat down, literally on the floor at The Running Event, to talk about h

Ep.27 Caryn Wasser, Chief Brand Officer, Little Spoon | The biggest food launch in Target's history

Baby food sensation, Little Spoon spent a decade as a DTC brand, building a massive following through customer-first thinking and killer—unconventional—brand partnerships

Ep 26. Niclas Bornling, CMO Shibumi Shade (ex Salomon, Black Diamond, New Era, Keen, Houdini) | The Algorithm is Killing Creative

When it comes to advertising, what is the far edge of edgy? How much risk is too risky? Niclas Bornling thinks maybe we're playing it too safe, and letting the algorithms

Ep 25. Austin Hodges, Global Chief Marketing, Growth & Design Officer, Nuna | This is Your Sports Partnership Masterclass

Austin Hodges was running NBA partnerships at adidas when he got tapped to make what might sound like a surprising leap: lead global marketing at a baby brand. Since then

Ep 24. Victoria Lozano, CMO, Crayola | How to Turn a Brand into a Theme Park

Remember that shiver of excitement that comes with opening a fresh box of 64-count crayons? That's what Crayola CMO Victoria Lozano has been capturing for more than 15 ye

Ep. 23. Julie Igarashi, VP Creative Director, Nike | How To Become a Nike-Worthy CD

When you get a Nike VP on the show, you make the most of it. Julie Igarashi joined us to give the MBC treatment to 3 iconic Nike campaigns: the Air Max Day campaign that

Ep 22. Charlie Grinnell, Founder, Right Metric (ex Red Bell, Aritzia, Arc'teryx) | Red Bull's Social Media Playbook

Charlie Grinnell was one of the creative brains behind the viral Red Bull Raw 100 video series. In this episode he talks about the birth of Raw 100 and why it worked. He