Brain Driven Brands

The Psychology Behind Better Product Names

Sarah and Nate break down the research behind product names, then get into how to use it in your own marketing. You'll learn why easy-to-pronounce names can matter for

8 Psychology Principles More Persuasive Than AIDA

Sarah and Nate break down how Schlitz Brewing went from struggling to become America's number-one best-selling beer brand by showing customers what made its product diffe

Can Nate Guess the Brand?

Sarah puts Nate through a brand-guessing game using four types of clues: behavioral, cultural, micro, and macro. The bigger lesson is how creative strategists can use the

Want to BOOST sales by 32%? Don't Run Discounts. Try This.

Sarah and Nate dig into the psychology behind showing two products, variants, or offers side by side, and why giving people a choice can make the purchase feel easier and

DTC vs. B2B Marketing: Why the Buying Psychology is so Different

Rabah Rahil joins Sarah and Nate to unpack the psychology behind B2B SaaS buying, from "don't get fired" decision-making to buying committees, long consideration windows,

5 Things Great Static Ads Have in Common

Seb Valiente, founder of Growth Pod, joins Sarah and Nate to break down how his team turns messaging into static ads that actually make people stop and feel something.

What Happens When Your Brand Stops Relying on Meta Ads?

DTC brands have spent years building around Meta. But what happens when you stop treating Meta as your only growth lever? In this episode, Sarah and Nate break down how

5 Popup Tactics That Can Increase Your Lead Opt-In Rate

Pop-ups can do a lot more than collect an email. In this episode, Sean from Alia breaks down how smarter timing, personalization, and offers can help brands get more lead

Your Customers May Be Using Your Product in Ways You Never Planned

Q-Tips have a weird history. They started as a clever solution for cleaning babies, then became something millions of people use inside their ears, even after doctors war

The 3-Pillar Framework to Scale Any E-Commerce Brand (Feat. Abir Syed)

Most eCom marketers are optimizing for the wrong number, and a real CFO explains exactly how to fix that! Our good friend Abir Syed has a rare take on how to scale bran

The Headline Formula That Works on Every Type of Customer

This headline formula works for every customer...confident or not! This week, Nate breaks down a single copywriting structure he's tested across every brand he's worked

7 Pricing Psychology Tricks That Work on Smart Shoppers

Get ready for a good show today...we're going through 7 pricing psychology tricks that work even on savvy consumers! Backed by real studies, from why discounts can make a

9 Marketer Biases That Are Killing Your Meta Ads

We asked 28 marketers what single change in their ad account made the biggest difference — and nobody put creative at the top. What came back instead was account structur

Fewer Ingredients = MORE Sales? (The Data On This Is Wild...)

Fewer ingredients. More sales. It sounds backwards — until you see the data. A study across 19 food-and-beverage experiments found people were 21.6% more likely to choose

A Rubber Pickle Caused a Riot (The Heinz Pickle Strategy)

This week we break down what might be the oldest example of influencer/offer marketing ever! We get into why a thing you find on the ground beats a thing you're handed, h

Why Meta Only Lets 2-3 Ads Win (No Matter How Many You Launch)

You can launch 100 ads... Meta's still only going to let 2 or 3 of them win. In this episode, we went down a deep rabbit hole on Meta's new Andromeda update to try and fi

17 Things Brands Get Dead Wrong About Millennials

In this episode we break down 17 things every brand gets wrong about marketing to millennials, from the skinny-jeans myth to why "this will change your life" is the faste

Reduce Cart Abandonment by 21% with THIS Psychology Tactic

What if the reason customers are abandoning their carts isn't price...it's guilt? New research across 14 million e-commerce sessions reveals that the more pleasure-base

What Makes a Good Creative Strategist?

In this episode, we get into the three layers of the job (tactical, exterior, interior), why "taste" is the hardest skill to teach, and the in-house vs agency debate that

The Psychology Trick That Makes Your Price 26% More Persuasive

In this episode we break down the science behind price font size, why hiding your price reads as "embarrassed about the value," and how to use category psychology and pri