MobileGroove

Block Bad Ads, Keep Your Revenue: Google Proved It at MAU

Ad quality is no longer a nice-to-have — it's the difference between users who stay and users who churn straight to a one-star review. Recorded live at MAU, this episode

Set It and Forget It AI? Here's Why That's Dangerous

In this episode, I speak to Ben Weber, formerly VP of ML at RZR, to pull back the curtain on the AI and infrastructure powering modern mobile advertising. While many mark

The Truth About The Creator Economy | Expert Analysis With Caden Cox

"Do you know what Cherry Blossom jeans and Coach have in common?" For Caden Cox, Influencer/Creator Marketing at CreatorIQ it's the secret sauce to the next decade of mar

Beyond Generic AI: Monetizing the "Magic Moments" in Video Advertising

Explore the future of contextual video advertising with Bradford Quinn from Kerv AI. Moving beyond generic AI labels, this discussion dives into how "pixel-edge" metadata

The Truth About Premium Inventory and Market Choice

In this interview, recorded live at POSSIBLE 2026, I talk to Jason Wiese, EVP, Strategic Insights & Measurement at VAB about the evolving landscape of video advertising,

5x Higher LTV: How Commerce Media Is Changing Mobile Gaming

In this interview, recorded live at POSSIBLE 2026, I caught up with Matt Conlin, Chief Customer Officer & Founder from Fluent discusses the rapid evolution of commerce me

The $90 Billion Opportunity: Why Brands Must Bridge the App Gap

While mobile app user acquisition is a massive $90 billion market—three times the size of the entire CTV industry—many brands still lack a dedicated app strategy. In this

The Next Martech Advantage? Building an Insights Stack

Marketers have spent years building media stacks, CRM stacks and measurement stacks. Gladys Kong believes the next competitive edge is an insights stack.In this episode o

93% of Marketers Are Using Rewarded UA — Here’s What Almedia Sees Next

The question is no longer whether rewarded UA works. The question is what it takes to make it scale. In this episode of MobileGroove, I speak with Joel Brodie, Head of S

Why “Good Enough” Web Measurement Is Burning Your Budget

It’s a dangerous time for disconnects. Marketers are under pressure to prove where the money is working, where it’s wasted and where so-called “organic” revenue isn’t or

SoundCloud Turned Off Brand Spend. What They Learned About ASO

In this episode, Peggy speaks with Hope Barrett, Director of Product Management for MarTech at SoundCloud, and Simon Thillay, Head of ASO Strategy & Market Insights at Ap

Magical vs. Manipulative: The Future of AI Characters

This episode continues our exploration into the transformative world of Character AI agents and their impact on entertainment and marketing. Guest Rebecca Liao, Co-Founde

Why Everyone Is Talking About MAU — and the Woman Driving Its Growth

MAU is having a moment, and Angela Harar is a big reason why. It’s also an amazing and increasingly massive event, which is exactly why this conversation matters. If you

Your Favourite Game Character Just Got an AI Brain

What if your favorite gaming companion wasn’t human, but knew you better than any player ever could? What if the characters you grew up with could talk to you, remember y

Beyond Performance: Why Ad Quality is Your Best Retention Strategy

I speak with Nastassia Hubarevich, Senior Ad Monetization Manager at Digitalchemy, to discuss the critical link between ad quality and user experience. Managing a portfol

Scaling Products Forces a Harder Question: What Do You Keep?

In this episode, I speak with Andrew Burrington, Senior Growth Leader at onX, and Andy Carvell, Co-Founder and CEO of Phiture, about what happens after the early growth w

Qualifying Users: Why 90% of Your Growth Metrics Are Lying

In this episode, I speak with Andrew Burrington, Senior Growth Leader at onX, and Andy Carvell, Co-Founder and CEO of Phiture, about what sustainable growth really looks

The Latino Audience Mistake Every Brand Makes

Brands still talk about Latino audiences as if they are a segment to target, rather than communities to understand. I recorded this conversation with Kirk Gimenez, Found

Why Most Events Get It Wrong - and What POSSIBLE Gets Right

In this episode of MobileGroove, I’m speaking with Christian Muche, Global President and Co-Founder of POSSIBLE, about what it really takes to build something people want

A Single Bad Ad Wiped Out 20,000 DAUs — Here’s What Publishers Miss

One bad ad wiped out 20,000 daily active users in hours. Not because the product failed. Because the ad experience did. In this episode, I sit down with Ezgi Dogan, a we