Missed Opportunities for Good artwork

Marketing · Alana Ficalora + Steph Belsky

Missed Opportunities for Good

by Alana Ficalora + Steph Belsky

Hosts Alana Ficalora and Steph Belsky are breaking down the latest branded impact campaigns and events, celebrating what companies are doing well and offering suggestions for ways they can amplify and expand their social impact. Missed Opportunities for Good is an initiative powered by Love of Good and Aligned for Impact.

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Latest episodes

Showing 20 · updated from the feed

Creative Conversations with Lola Bakare

Today we’re joined by Lola Bakare, Anthem Award-winning CMO advisor, inclusive marketing strategist, founder of be/co, author of Responsible Marketing and the creative fo

Sep 10
1 h 24 min

Creative Conversations with Josie Davis

Today we’re joined by Josie Davis, Founder of Curmudgeon Group, a creative agency partnering with sustainability-driven brands to translate complex climate goals and hard

Aug 13
1 h 12 min

Creative Conversations with Amy Williams

Today we’re joined by Amy Williams, Founder and CEO of Good-Loop, the Good Engagement Platform that uses 'good' to unlock better performance from paid media campaigns. Jo

Jul 9
54 min

Creative Conversations with Mike Hower

Today we’re joined by Mike Hower, sustainability communication and reporting expert, author, podcast host, and founder of Hower Impact. Join us to learn about Mike’s 4 C’

Jun 11
45 min

2026 Q1 roundup: Pinterest, Aerie, and cancer prevention

Today we’re getting nostalgic for simpler times with Pinterest, getting REAL with aerie, and covering the many ways cancer prevention is being addressed from big pharma (

May 21
58 min

Creative Conversations with Bobby Jones

Today we’re joined by Bobby Jones, co-founder of Conspiracy of Love, Good Is the New Cool, and RIVET. Join us to learn about Bobby’s passion for uplifting young people, h

May 7
55 min

Creative Conversations with Kim Chappell

Today we’re joined by Kim Chappell, Chief Brand Officer of Bobbie, and mom of three. Kim has been named one of Forbes 50 Most Entrepreneurial CMOs, Shorty’s Brand Markete

Mar 19
1 h 05 min

Creative Conversations with Kian Bakhtiari

Today we’re joined by Kian Bakhtiari, Founder of THE PEOPLE. He is listed as one of the Top 50 Future Leaders by the Financial Times and is the author of the award-winnin

Mar 6
49 min

Creative Conversations with Sarah Gwilliam

Today we’re joined by Sarah Gwilliam, Founder & Grief Coach at Solace. Join us to learn how Sarah’s work has evolved with the evolution of sustainability and philanthropy

Dec 18 2025
55 min

EOY roundup: Bobbie, e.l.f., L’Oreal, John Lewis, Dunkin Donuts, Wicked: For Good, Movember x Google Gemini

The holidays are here and we’re revisiting some of our favorite brands who continue to stand by their values (Bobbie, e.l.f.) and the latest iterations of long-term initi

Dec 5 2025
1 h 04 min

Creative Conversations with Jenn Shaw

Today we’re joined by Jenn Shaw, an NAACP nominated award-winning writer/director known for genre-bending stories that champion underdogs, celebrate quirks, and spotlight

Nov 13 2025
1 h 11 min

Creative Conversations with Dr. Anastasia Kārkliņa Gabriel

Today we’re joined by ⁠Dr. Anastasia Kārkliņa Gabriel, a cultural theorist, writer, and social critic whose work examines the meaning of culture in everyday life. Join us

Oct 30 2025
1 h 07 min

Creative Conversations with Michelle O'Grady

Today we’re joined by ⁠Michelle O'Grady⁠, a communications strategist, academic, and founder of ⁠Team Friday⁠, a marketing strategy firm. Join us to learn how her grandmo

Oct 15 2025
53 min

Creative Conversations with Ellana Sloan

Today we’re joined by Ellana Sloan, an analyst-turned-strategist with a passion for pushing brands to be a force for good. Join us to learn how her identity as a 4th gene

Sep 11 2025
1 h 11 min

Creative Conversations with Jiya Jaisingh

Today we’re joined by Jiya Jaisingh, a communications professional specializing in social and behavior-change marketing and community building through strategic thinking

Aug 28 2025
48 min

Creative Conversations with Hope Freedman

Today we’re joined by Hope Freedman, a passionate purpose practitioner who helps organizations discover, strengthen, and activate their social and sustainability initiati

Aug 14 2025
53 min

Creative Conversations with Becky Morrison

Today we’re joined by Becky Morrison, award-winning producer and founder of The Light, a company defining what it means to create healthy production experiences. Join us

Jul 30 2025
1 h 01 min

Creative Conversations with Ryan Davis

Today we’re joined by Ryan Davis, digital strategist, storyteller and co-founder of People First, the leading influencer marketing firm in Democratic politics. Join us to

Jul 16 2025
46 min

Creative Conversations with Melissa Orozco

Today we’re joined by Melissa Orozco, Founder and Chief Impact Strategist of Yulu Impact Communications, a B Corp PR agency helping organizations amplify their social & e

Jul 2 2025
54 min

Creative Conversations with Kelsey Lindell

Today we’re joined by Kelsey Lindell, disability inclusion advisor and the Founder & CEO of Misfit Media. Join us to learn how discovering her privilege led Kelsey to dri

Jun 18 2025
1 h 20 min

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